Pandora Franchise FDD, Costs & Fees (2025)

Pandora is a jewelry franchise that offers customizable and handcrafted charm bracelets, necklaces, and other jewelry pieces for personal expression.

Pandora is a Danish jewelry brand that began in 1982, founded by Per and Winnie Enevoldsen in Copenhagen. Originally a small family-run shop, it quickly evolved into a global brand when it began producing its own designs in Thailand in 1989.

The company is still headquartered in Copenhagen, Denmark, and has grown into one of the world’s most recognized names in affordable luxury jewelry.

Pandora started franchising in 2010 through Pandora Franchising LLC. Its franchise model was created to support rapid global growth, with locations opening across North America, Europe, and Asia. The brand sells a wide variety of jewelry, including charm bracelets, rings, earrings, necklaces, and lab-grown diamond collections.

Pandora is best known for its customizable charm bracelets, which allow customers to create personalized designs. Its products are sold at accessible price points, making luxury-style jewelry available to a mass market. Pandora sets itself apart with a strong global brand identity, consistent store designs, and a patented charm bracelet system.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Leasehold Improvements $340,000 to $717,000
Design Fees $13,000 to $36,000
Fixtures $72,000 to $144,000
Lighting and Flooring $33,000 to $51,000
Display Accessories $18,000 to $20,000
Fixture Installation and Shipping Costs $12,000 to $25,000
Custom Signage $22,000 to $33,000
Training Attendance Costs and Expenses $5,000 to $15,000
Initial Inventory $350,000 to $500,000
Computer System, Network Infrastructure and POS $36,000 to $40,000
Pre/Grand Opening Marketing $10,000 to $25,000
Professional Fees $5,000 to $10,000
Lease Payments – 3 Months $15,000 to $75,000
Insurance Premiums $5,000 to $10,000
Additional Funds - 3 Months $25,000 to $50,000
Total $1,330,000 to $2,116,000

Franchise Disclosure Document

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Training

Pandora provides a comprehensive training program for its franchisees designed to support excellence in customer experience and operational success. The training must be completed before store opening and includes both online and in-person elements through its learning management system. There is no fee for initial participation by franchisee staff, although fees may apply for certain managers or follow-up sessions.

  1. Welcome to Pandora
    Focuses on company history and orientation.
    Includes: 2 hours e-learning, 0 classroom or on-the-job training.
  2. Consumer Experience Model
    Teaches customer interaction strategies.
    Includes: 5 hours e-learning, 1 hour classroom, 0 on-the-job.
  3. Product Training
    Provides detailed knowledge on Pandora products.
    Includes: 2 hours e-learning, 1 hour classroom, 0 on-the-job.
  4. Customer Sales Lead
    Improves lead generation and conversion skills.
    Includes: 1 hour e-learning, 0 classroom or on-the-job.
  5. Pandora Brand
    Explains brand standards and identity.
    Includes: 2 hours e-learning, 0 classroom or on-the-job.
  6. Visual Merchandising
    Covers layout and product display strategies.
    Includes: 1 hour e-learning, 2 hours classroom, 0 on-the-job.

Territory Protection

Pandora provides limited territory protection to its franchisees. If a Pandora Store is located within a mall, the franchisor agrees not to open or authorize another franchised Pandora Store in the same mall.

However, if the store is outside a mall, the franchisee does not receive any exclusive or protected territory, and the franchisor retains the right to establish new locations at its discretion.

Moreover, Pandora franchisees are not granted rights of first refusal or any options to acquire additional territories. They are also prohibited from independently marketing online or restricting the franchisor’s development activities in adjacent areas.

Number of units

2023
Franchised units

230

200

150

Company-owned units

157

187

270

Total units

387

387

420

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