Pandora is a Danish jewelry brand that began in 1982, founded by Per and Winnie Enevoldsen in Copenhagen. Originally a small family-run shop, it quickly evolved into a global brand when it began producing its own designs in Thailand in 1989.
The company is still headquartered in Copenhagen, Denmark, and has grown into one of the world’s most recognized names in affordable luxury jewelry.
Pandora started franchising in 2010 through Pandora Franchising LLC. Its franchise model was created to support rapid global growth, with locations opening across North America, Europe, and Asia. The brand sells a wide variety of jewelry, including charm bracelets, rings, earrings, necklaces, and lab-grown diamond collections.
Pandora is best known for its customizable charm bracelets, which allow customers to create personalized designs. Its products are sold at accessible price points, making luxury-style jewelry available to a mass market. Pandora sets itself apart with a strong global brand identity, consistent store designs, and a patented charm bracelet system.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Pandora provides a comprehensive training program for its franchisees designed to support excellence in customer experience and operational success. The training must be completed before store opening and includes both online and in-person elements through its learning management system. There is no fee for initial participation by franchisee staff, although fees may apply for certain managers or follow-up sessions.
Pandora provides limited territory protection to its franchisees. If a Pandora Store is located within a mall, the franchisor agrees not to open or authorize another franchised Pandora Store in the same mall.
However, if the store is outside a mall, the franchisee does not receive any exclusive or protected territory, and the franchisor retains the right to establish new locations at its discretion.
Moreover, Pandora franchisees are not granted rights of first refusal or any options to acquire additional territories. They are also prohibited from independently marketing online or restricting the franchisor’s development activities in adjacent areas.
KEY FRANCHISE STATS
All you need to know about this franchise
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