Movita Juice Bar

Movita Juice Bar Franchise FDD, Costs & Fees (2025)

Movita Juice Bar is a health-focused franchise offering fresh juices, smoothies, and bowls made from organic and locally sourced ingredients, promoting wellness and nutrition.

Movita Juice Bar is a health-driven franchise that specializes in freshly prepared smoothies, juices, açaí bowls, and nutritional supplements. Founded in 2015 in Los Angeles, California, the brand was born out of a personal mission to support healthy living after one of the co-founder's children was diagnosed with cancer. Movita is currently headquartered in Commerce, California.

The company began franchising in 2023 and has expanded rapidly, with a growing presence in California, Florida, and Texas. Its product lineup is focused on natural, made-to-order items—using no bottled juices, frozen fruits, or added sugars.

Customers enjoy a variety of offerings, including wellness shots, cold brew beverages, wraps, sandwiches, and plant-based treats.

What sets Movita apart is its commitment to freshness and health. The brand’s philosophy, “MoVita = More Life,” reflects its dedication to clean eating and eco-conscious practices. Unlike many competitors, Movita prepares everything on-site, using raw ingredients and avoiding artificial additives, which appeals to today’s health-conscious consumers.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $48,000
Traveling and Living Expenses While Attending Initial Training $3,000 - $4,500
Construction Build-out $180,000 - $230,000
Initial Inventory of Movita Juice Bar $12,000 - $15,000
Furnishings and Equipment $110,000 - $130,000
Other Furniture and Miscellaneous Supplies $5,000 - $8,000
Signage $10,000 - $15,000
Point of Sale System, Computer, Copier, Printers, Facsimile, Scanners, Telephone, Internet Access & Software $2,500 - $3,500
Grand Opening Campaign Fee $10,000
Business Licenses and Permits $500 - $1,000
Professional Fees – Legal and Accounting $2,500 - $4,500
Business Insurance $2,500 - $8,500
Architectural Drawings and Layouts $8,500 - $15,000
Lease for Movita Juice Bar Premises $6,000 - $15,000
Additional Funds for First 3 Months $30,000 - $45,000
TOTAL $420,500 - $538,000
Type of Expenditure Amount
Initial Franchise Fee $48,000
Traveling and Living Expenses While Attending Initial Training $3,000 - $4,500
Construction Build-out $180,000 - $230,000
Initial Inventory of Movita Juice Bar $12,000 - $15,000
Furnishings and Equipment $110,000 - $130,000
Other Furniture and Miscellaneous Supplies $5,000 - $8,000
Signage $10,000 - $15,000
Point of Sale System, Computer, Copier, Printers, Facsimile, Scanners, Telephone, Internet Access & Software $2,500 - $3,500
Grand Opening Campaign Fee $10,000
Business Licenses and Permits $500 - $1,000
Professional Fees – Legal and Accounting $2,500 - $4,500
Business Insurance $2,500 - $8,500
Architectural Drawings and Layouts $8,500 - $15,000
Lease for Movita Juice Bar Premises $6,000 - $15,000
Additional Funds for First 3 Months $30,000 - $45,000
TOTAL $420,500 - $538,000

Franchise Disclosure Document

Number of units

Training

Movita Juice Bar franchise provides a comprehensive training program for franchisees and their staff to ensure consistent operational standards. The Franchisor offers several structured training components:

  1. Initial Training Program
    The franchisee or their Designated Manager must complete the initial training program to the Franchisor's satisfaction before assuming operational duties. Completion is mandatory and failing it may lead to immediate termination unless remedial training is offered and accepted.
  2. Five-Level Training Curriculum
    This includes:
    Level 1: Prep/Barista – 40 hours
    Level 2: Shift Captain – 40 hours
    Level 3: Shift Manager – 30 hours
    Level 4: General Manager – 40 hours
    Level 5: Owner Operator – 30 hours
    Totaling 180 hours, the training is conducted online and at affiliate-owned locations in California. It is scheduled to align closely with the store opening and may be supplemented later onsite.
  3. Continuing Education and Conventions
    The Franchisor may require attendance at an annual system-wide meeting or convention. These events provide ongoing education and updates, with attendance mandatory for the General Manager and one Principal Equity Owner.

Territory Protection

Movita Juice Bar does offer a limited form of territory protection to its franchisees. Each franchisee is granted a "Protected Area" defined as either a one-half mile radius around the approved location or the shopping center in which the juice bar operates—whichever is smaller.

Within this area, the Franchisor agrees not to authorize another Movita Juice Bar, whether franchisee- or company-owned. However, the protection does not extend to all types of competition.

The Franchisor and its affiliates retain the right to engage in other sales channels, such as grocery or club stores, online sales, or licensing, even within the Protected Area.

Competitors

Below are some of

Movita Juice Bar

key competitors in the

Healthy

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
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EBITDA
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3

New
+
n.a.
n.a.

$48,000

$421,000

$538,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

Fruitfull

Fruitfull is a dessert and beverage franchise offering fruit-forward treats, smoothies, and refreshing specialty items, serving health-minded dessert seekers, and known for vibrant flavors, customizable options, and a bright, cheerful café experience.

Franchisees

?

15
+
-48%
-48%
Investment

?

$91,000 - $218,000

The Fresh Monkee

The Fresh Monkee is a health food franchise offering smoothies, cold-pressed juices, bowls, and wellness beverages, serving health-conscious consumers, and known for clean ingredients, transparency, and energetic brand presence.

Franchisees

?

1
+
n.a.
n.a.
Investment

?

$155,000 - $317,000

VARA Juice Restaurant

VARA Juice Restaurant is a health-focused franchise offering fresh juices, smoothies, acai bowls, and plant-based meals in a clean, modern setting.

Franchisees

?

3
+
n.a.
n.a.
Investment

?

$252,000 - $648,000

Project LeanNation

Project LeanNation is a health-focused meal prep and nutrition franchise providing balanced, macro-friendly meals designed for fitness enthusiasts and busy professionals.

Franchisees

?

28
+
300%
300%
Investment

?

$238,000 - $354,000

fresh&co

fresh&co is a farm-to-table fast-casual restaurant franchise serving salads, grain bowls, and organic meals made with locally sourced ingredients.

Franchisees

?

4
+
100%
100%
Investment

?

$588,000 - $1,386,000

Kale Me Crazy

Kale Me Crazy is a health food franchise specializing in cold-pressed juices, smoothies, acai bowls, and organic salads.

Franchisees

?

22
+
10%
10%
Investment

?

$321,000 - $572,000