Movita Juice Bar: Fresh, Functional, and Franchise-Ready

Movita Juice Bar is a health-driven franchise that specializes in freshly prepared smoothies, juices, açaí bowls, and nutritional supplements. Founded in 2015 in Los Angeles, California, the brand was born out of a personal mission to support healthy living after one of the co-founder's children was diagnosed with cancer. Movita is currently headquartered in Commerce, California.

The company began franchising in 2023 and has expanded rapidly, with a growing presence in California, Florida, and Texas. Its product lineup is focused on natural, made-to-order items—using no bottled juices, frozen fruits, or added sugars.

Customers enjoy a variety of offerings, including wellness shots, cold brew beverages, wraps, sandwiches, and plant-based treats.

What sets Movita apart is its commitment to freshness and health. The brand’s philosophy, “MoVita = More Life,” reflects its dedication to clean eating and eco-conscious practices. Unlike many competitors, Movita prepares everything on-site, using raw ingredients and avoiding artificial additives, which appeals to today’s health-conscious consumers.

Training

Movita Juice Bar franchise provides a comprehensive training program for franchisees and their staff to ensure consistent operational standards. The Franchisor offers several structured training components:

1. Initial Training Program
   The franchisee or their Designated Manager must complete the initial training program to the Franchisor's satisfaction before assuming operational duties. Completion is mandatory and failing it may lead to immediate termination unless remedial training is offered and accepted.
2. Five-Level Training Curriculum
   This includes:
   • Level 1: Prep/Barista – 40 hours
   • Level 2: Shift Captain – 40 hours
   • Level 3: Shift Manager – 30 hours
   • Level 4: General Manager – 40 hours
   • Level 5: Owner Operator – 30 hours
   Totaling 180 hours, the training is conducted online and at affiliate-owned locations in California. It is scheduled to align closely with the store opening and may be supplemented later onsite.
3. Continuing Education and Conventions
   The Franchisor may require attendance at an annual system-wide meeting or convention. These events provide ongoing education and updates, with attendance mandatory for the General Manager and one Principal Equity Owner.
4. Onsite Consultation and Assistance
   Periodic visits by the Franchisor's representatives may offer additional training and administrative support, including help with sales, bookkeeping, and inventory control. Extra training fees may apply for specific sessions.

Territory Protection

Movita Juice Bar does offer a limited form of territory protection to its franchisees. Each franchisee is granted a "Protected Area" defined as either a one-half mile radius around the approved location or the shopping center in which the juice bar operates—whichever is smaller.

Within this area, the Franchisor agrees not to authorize another Movita Juice Bar, whether franchisee- or company-owned. However, the protection does not extend to all types of competition.

The Franchisor and its affiliates retain the right to engage in other sales channels, such as grocery or club stores, online sales, or licensing, even within the Protected Area.