Movita Juice Bar is a health-driven franchise that specializes in freshly prepared smoothies, juices, açaí bowls, and nutritional supplements. Founded in 2015 in Los Angeles, California, the brand was born out of a personal mission to support healthy living after one of the co-founder's children was diagnosed with cancer. Movita is currently headquartered in Commerce, California.
The company began franchising in 2023 and has expanded rapidly, with a growing presence in California, Florida, and Texas. Its product lineup is focused on natural, made-to-order items—using no bottled juices, frozen fruits, or added sugars.
Customers enjoy a variety of offerings, including wellness shots, cold brew beverages, wraps, sandwiches, and plant-based treats.
What sets Movita apart is its commitment to freshness and health. The brand’s philosophy, “MoVita = More Life,” reflects its dedication to clean eating and eco-conscious practices. Unlike many competitors, Movita prepares everything on-site, using raw ingredients and avoiding artificial additives, which appeals to today’s health-conscious consumers.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Movita Juice Bar franchise provides a comprehensive training program for franchisees and their staff to ensure consistent operational standards. The Franchisor offers several structured training components:
Movita Juice Bar does offer a limited form of territory protection to its franchisees. Each franchisee is granted a "Protected Area" defined as either a one-half mile radius around the approved location or the shopping center in which the juice bar operates—whichever is smaller.
Within this area, the Franchisor agrees not to authorize another Movita Juice Bar, whether franchisee- or company-owned. However, the protection does not extend to all types of competition.
The Franchisor and its affiliates retain the right to engage in other sales channels, such as grocery or club stores, online sales, or licensing, even within the Protected Area.
Below are some of
Movita Juice Bar
key competitors in the
Healthy
sector.
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