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Miniso Franchise FDD, Costs & Fees (2026)

Miniso offers a variety of affordable lifestyle and consumer products, providing a wide range of fashionable and functional items for daily use.

KEY FRANCHISE STATS

Franchisees

?

13
+
63%
63%
Franchise fee

?

$30,000
Investment

?

$256,000 - $485,000
Revenue (AUV)

?

Undisclosed

$0

+
n.a.
n.a.
Upgrade

Founded in 2013 in Guangzhou, China, MINISO is a global lifestyle retail brand focused on affordable, design-driven consumer goods. The company was co-founded by Chinese entrepreneur Ye Guofu and Japanese designer Miyake Junya, blending minimalist design influences with a highly efficient supply chain.

MINISO began franchising in 2018, supporting its rapid international expansion.

MINISO offers a diverse range of products, including home décor, electronics, textiles, accessories, beauty tools, toys, cosmetics, personal care items, snacks, fragrances, and stationery.

The brand positions itself around modern design, consistent quality, and accessible pricing, allowing it to appeal to a wide demographic of value-conscious consumers.

Initial investment

The initial investment required for a Miniso franchise is $256,000 - $485,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Franchise Fee $30,000
Merchandise Deposit (Model A only) $200,000 if store is 4,000 sq/ft or less; $250,000 if store is larger than 4,000 sq/ft
Security Deposit $20,000
Material & Equipment Fee (computers included) $40,000 - $60,000
Fees for traveling to review proposed site locations $300 – $3,000
Grand Opening Fee $3,500 – $15,000
Initial Inventory Purchase (Model B only) $125,000 - $250,000
Payroll – 3 Months $25,000 - $67,000
Training Expenses - Operations $1,000 – $10,000
Local Marketing – 3 Months $1,000 - $10,000
Additional Funds – 3 Months $10,000 - $20,000
Total Estimated Initial Investment (Model A) $330,800 - $485,000
Total Estimated Initial Investment (Model B) $255,800 - $485,000

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Type of Expenditure Amount
Franchise Fee $30,000
Merchandise Deposit (Model A only) $200,000 if store is 4,000 sq/ft or less; $250,000 if store is larger than 4,000 sq/ft
Security Deposit $20,000
Material & Equipment Fee (computers included) $40,000 - $60,000
Fees for traveling to review proposed site locations $300 – $3,000
Grand Opening Fee $3,500 – $15,000
Initial Inventory Purchase (Model B only) $125,000 - $250,000
Payroll – 3 Months $25,000 - $67,000
Training Expenses - Operations $1,000 – $10,000
Local Marketing – 3 Months $1,000 - $10,000
Additional Funds – 3 Months $10,000 - $20,000
Total Estimated Initial Investment (Model A) $330,800 - $485,000
Total Estimated Initial Investment (Model B) $255,800 - $485,000

Franchise Disclosure Document

Below is Miniso's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.

Number of units

Miniso had 275 total units in 2025, of which 13 were franchised-owned and 262 company-owned.

Frequently Asked Questions

Competitors

Below are some of

Miniso

key competitors in the

Other Retail

sector.

Franchise
Franchisees
Royalty fee
Total investment
Revenue
Upgrade
EBITDA
Upgrade

13

New
+
63%
63%

n.a.

$256,000

-

$485,000

$0

n.a.

$xxx,xxx

n.a.

xx%

n.a.

Training

The franchisor provides various types of training for its franchisees, which include:

  1. Mandatory Training for Store Managers: This training consists of up to 30 days of on-the-job and classroom sessions at a designated existing store location or at the corporate office in West Covina, California. The training is aimed at providing operational and managerial skills.
  2. Mandatory Pre-opening Training: A 3-day training program is provided before the store's opening, which covers the essential knowledge and practices required to start and run a franchise store successfully.
  3. Owner Training: A mandatory one-day training session is conducted for franchisee owners, focusing on an overview of operational responsibilities and strategic insights.
  4. Additional Employee Training: Support is provided for further training of other employees as required. This includes training delivered by the franchisor and/or its affiliates.

Territory Protection

The franchisor does not offer exclusive or protected territorial rights to its franchisees. This means franchisees may face competition not only from other Miniso franchisees but also from company-owned stores or other channels of distribution such as online sales or partnerships with third-party retailers.

The franchisor reserves the right to open additional locations or license new franchises without any obligation to maintain a specific distance from an existing store. Additionally, the franchisor retains full discretion to sell Miniso products through any retail or distribution channel, including grocery stores, department stores, and e-commerce platforms.

Franchisees do not have the right to restrict or limit such activities, nor are they granted preferential rights to additional locations or territorial expansion. This policy ensures flexibility for the franchisor while emphasizing the non-exclusive nature of the franchise agreement.

Competitors

Below are some of Miniso's key competitors in the Other Retail sector.

Aaron's

Franchisees

?

224
+
-2%
-2%
Investment

?

$307,000 - $838,000
Revenue

?

Upgrade

Gasket Guy

Franchisees

?

31
+
72%
72%
Investment

?

$80,000 - $361,000
Revenue

?

Upgrade

Conroy

Franchisees

?

24
+
-4%
-4%
Investment

?

$19,000 - $54,000
Revenue

?

Upgrade

ColorTyme

Franchisees

?

28
+
-7%
-7%
Investment

?

$363,000 - $570,000
Revenue

?

Upgrade

Flower Tent

Franchisees

?

33
+
-21%
-21%
Investment

?

$48,000 - $82,000
Revenue

?

Upgrade

The B-12 Store

Franchisees

?

47
+
18%
18%
Investment

?

$81,000 - $223,000
Revenue

?

Upgrade

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