
KEY FRANCHISE STATS
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Founded in 2013 in Guangzhou, China, MINISO is a global lifestyle retail brand focused on affordable, design-driven consumer goods. The company was co-founded by Chinese entrepreneur Ye Guofu and Japanese designer Miyake Junya, blending minimalist design influences with a highly efficient supply chain.
MINISO began franchising in 2018, supporting its rapid international expansion.
MINISO offers a diverse range of products, including home décor, electronics, textiles, accessories, beauty tools, toys, cosmetics, personal care items, snacks, fragrances, and stationery.
The brand positions itself around modern design, consistent quality, and accessible pricing, allowing it to appeal to a wide demographic of value-conscious consumers.
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Below are some of
Miniso
key competitors in the
Other Retail
sector.

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n.a.
$256,000
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$485,000
$0
n.a.
$xxx,xxx
n.a.
n.a.
The franchisor provides various types of training for its franchisees, which include:
The franchisor does not offer exclusive or protected territorial rights to its franchisees. This means franchisees may face competition not only from other Miniso franchisees but also from company-owned stores or other channels of distribution such as online sales or partnerships with third-party retailers.
The franchisor reserves the right to open additional locations or license new franchises without any obligation to maintain a specific distance from an existing store. Additionally, the franchisor retains full discretion to sell Miniso products through any retail or distribution channel, including grocery stores, department stores, and e-commerce platforms.
Franchisees do not have the right to restrict or limit such activities, nor are they granted preferential rights to additional locations or territorial expansion. This policy ensures flexibility for the franchisor while emphasizing the non-exclusive nature of the franchise agreement.

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