Merle Norman Cosmetics is an established American beauty franchise. It began in 1931 in Santa Monica, California, when chemist Merle Nethercutt Norman created her signature “Three Steps to Beauty” skincare system. The company is still family-owned and operates from its Los Angeles headquarters.

The brand embraced a franchise-style model as early as 1931 and formalized modern franchising in 1973. Today, hundreds of independently owned studios span the United States, Canada, and select international markets.

Merle Norman Studios sell cruelty-free skincare, makeup, and personal-care products made in the company’s own U.S. manufacturing facility. Many locations also offer spa-style services such as facials and makeovers.

The franchise stands out with its “Try Before You Buy” philosophy, personalized consultations, and small-studio ambiance. Consistent American production, owner-operator flexibility, and strong franchisor support further differentiate Merle Norman from department-store beauty brands.

Training

Merle Norman provides a structured and supportive training program to ensure franchisees are equipped for successful studio operation. Below are the key training components:

1. Initial Training Program: Merle Norman offers a comprehensive Initial Training that includes both online training modules and virtual classes prior to the studio’s opening. This training covers essential business operations and prepares the franchisee for managing daily studio functions.
2. Operations Manual: Franchisees receive access to a detailed Operations Manual, the Studio Resource Guide, which is 181 pages long. This manual acts as a continuous learning and reference tool throughout the franchisee’s business journey.
3. Ongoing Support: Post-launch, Merle Norman continues to support franchisees with consultation and advice regarding studio operations. Additionally, the franchisor periodically updates the MN System, including training materials and store design standards, ensuring alignment with brand expectations.

Territory Protection

Merle Norman does not offer exclusive or protected territories to its franchisees. Studio Owners may operate their studios in approved locations, but the franchisor retains the right to open or authorize other studios in the same geographic area.

This includes new branch studios or those opened under the Gold Medallion Program, as long as they meet the brand's criteria. The Gold Medallion Program, while offering additional marketing and branding advantages, does not provide territorial exclusivity.

Studio Owners must rely on their performance and adherence to quality standards to maintain eligibility in such programs. Thus, territory operation is not safeguarded against internal competition from other franchisees or new openings.