Maid Right Franchise FDD, Costs & Fees (2025)

Maid Right is a residential cleaning franchise providing eco-friendly and customizable cleaning services, ensuring a clean and healthy home environment.

Maid Right is a home cleaning franchise known for its commitment to non-toxic, environmentally conscious services tailored for residential clients. Established in 2013 and based in Charlottesville, Virginia, the brand launched its franchise program that same year.

The franchise offers a comprehensive suite of cleaning solutions, including routine housekeeping, deep cleans, move-in/move-out services, apartment upkeep, post-construction cleanups, vacation rental preparation, seasonal cleaning, and select light commercial jobs.

What sets Maid Right apart in the competitive cleaning industry is its proprietary Maid Right Signature Clean® system. This signature approach ensures hospital-grade sanitation, long-lasting germ and bacteria protection, and enhanced indoor air quality—delivering a higher standard of clean that homeowners can trust.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Franchise Fee $65,000
Vehicle $1,500 – $5,000
Real Estate/Leasehold Improvements $0 – $3,000
Equipment & Supplies $3,500 – $7,000
Insurance $2,000 – $5,000
Signage $3,000 – $4,000
Technology Fee $5,000
Grand Opening $2,500 – $5,000
Training Expenses $2,000 – $4,000
Licenses/Bonds $100 – $1,500
Professional Fees $1,500 – $3,000
Additional Funds (3 months) $17,500 – $40,000
TOTAL $103,600 – $147,500
Type of Expenditure Amount
Franchise Fee $65,000
Vehicle $1,500 – $5,000
Real Estate/Leasehold Improvements $0 – $3,000
Equipment & Supplies $3,500 – $7,000
Insurance $2,000 – $5,000
Signage $3,000 – $4,000
Technology Fee $5,000
Grand Opening $2,500 – $5,000
Training Expenses $2,000 – $4,000
Licenses/Bonds $100 – $1,500
Professional Fees $1,500 – $3,000
Additional Funds (3 months) $17,500 – $40,000
TOTAL $103,600 – $147,500

Franchise Disclosure Document

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Competitors

Below are some of

Maid Right

key competitors in the

Residential Cleaning

sector.

Started franchising
Franchisees

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Franchise fee

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Royalty fee

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Investment

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Revenue (AUV)

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Gross Profit

?

EBITDA

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Home-based

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Passive investment

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FDD
Maid Right
2013
44
+
83%
83%
$65,000
6.00%

$104,000

-

$148,000

n.a.

$449,000

Upgrade

n.a.

n.a.

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n.a.

n.a.

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Yes
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Yes
No
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No
2006
2
+
0%
0%
$60,000
4.00%

$108,000

-

$136,000

Upgrade

n.a.

$0

n.a.

n.a.

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n.a.

n.a.

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No
Upgrade
No
No
Upgrade
No
2001
61
+
-10%
-10%
$65,000
6.00%

$97,000

-

$130,000

Upgrade

n.a.

$160,000

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
Yes
Upgrade
Yes
No
Upgrade
No
2012
36
+
177%
177%
$54,900
7.00%

$134,000

-

$294,000

Upgrade

n.a.

$438,000

63.6%

n.a.

Upgrade

21.0%

n.a.

Upgrade
Yes
Upgrade
Yes
Yes
Upgrade
Yes
2022
7
+
n.a.
n.a.
$54,900
8.00%

$183,000

-

$291,000

Upgrade

n.a.

$423,000

n.a.

n.a.

Upgrade

38.4%

n.a.

Upgrade
No
Upgrade
No
No
Upgrade
No
2003
57
+
8%
8%
$30,000
6.00%

$262,000

-

$619,000

Upgrade

n.a.

$878,000

68.2%

n.a.

Upgrade

n.a.

n.a.

Upgrade
Yes
Upgrade
Yes
Yes
Upgrade
Yes
2001
82
+
-2%
-2%
$15,000
2% - 9%

$24,000

-

$38,000

Upgrade

n.a.

$110,000

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
Yes
Upgrade
Yes
No
Upgrade
No

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Training

Maid Right offers a structured and comprehensive training program for its franchisees to ensure proper business operation. The training is broken down into several distinct programs:

  1. Initial Training Program: This is mandatory for the franchisee or their principal owner and their designated Manager. It must be completed before the business can open and includes instruction overseen by experienced trainers. While there is no fee for two participants, the franchisee is responsible for travel and accommodation costs.
  2. Employee Training: Franchisees are required to implement and maintain a training program approved by the franchisor for all employees. This ensures that employees meet the operational standards of a Maid Right business and are properly qualified for their roles.
  3. Additional Training: As needed, franchisees, managers, and employees may be required to participate in further training sessions. These may address updates to the system, new software, or advanced business practices, and can be delivered online, at the franchisor’s headquarters, or on-site.
  4. Training Materials: Franchisees may be required to purchase additional training videos or instructional materials as specified by the franchisor. These resources support ongoing learning and adherence to brand standards.

Territory Protection

Maid Right provides its franchisees with a "Protected Territory," which is a geographically defined area, often delineated by ZIP codes and including a minimum population threshold.

Within this area, the franchisor agrees not to license any other franchisee or operate competing Maid Right businesses serving residential or "light commercial" customers using the Maid Right name or system. Additionally, the franchisor commits to referring local customer inquiries to the franchisee operating within that designated territory.

However, the territory protection is not absolute. Maid Right retains rights to operate or license similar businesses under different names and to conduct marketing or promotions even within the Protected Territory.

Number of units

2024
Franchised units

24

37

44

Company-owned units

0

0

0

Total units

24

37

44

Competitors

Regal Maid Service

Franchisees

?

2
+
0%
0%
Investment

?

$108,000 - $136,000

The Grout Medic

Franchisees

?

61
+
-10%
-10%
Investment

?

$97,000 - $130,000

Window Hero

Franchisees

?

36
+
177%
177%
Investment

?

$134,000 - $294,000

Rolling Suds

Franchisees

?

7
+
n.a.
n.a.
Investment

?

$183,000 - $291,000

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