Maid Right is a home cleaning franchise known for its commitment to non-toxic, environmentally conscious services tailored for residential clients. Established in 2013 and based in Charlottesville, Virginia, the brand launched its franchise program that same year.
The franchise offers a comprehensive suite of cleaning solutions, including routine housekeeping, deep cleans, move-in/move-out services, apartment upkeep, post-construction cleanups, vacation rental preparation, seasonal cleaning, and select light commercial jobs.
What sets Maid Right apart in the competitive cleaning industry is its proprietary Maid Right Signature Clean® system. This signature approach ensures hospital-grade sanitation, long-lasting germ and bacteria protection, and enhanced indoor air quality—delivering a higher standard of clean that homeowners can trust.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Maid Right offers a structured and comprehensive training program for its franchisees to ensure proper business operation. The training is broken down into several distinct programs:
Maid Right provides its franchisees with a "Protected Territory," which is a geographically defined area, often delineated by ZIP codes and including a minimum population threshold.
Within this area, the franchisor agrees not to license any other franchisee or operate competing Maid Right businesses serving residential or "light commercial" customers using the Maid Right name or system. Additionally, the franchisor commits to referring local customer inquiries to the franchisee operating within that designated territory.
However, the territory protection is not absolute. Maid Right retains rights to operate or license similar businesses under different names and to conduct marketing or promotions even within the Protected Territory.
Below are some of
Maid Right
key competitors in the
Residential Cleaning
sector.
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