Launched in Utah in 2011, Lendio has become a leading digital platform connecting small business owners with a diverse network of lenders to provide customized funding solutions.

In 2017, the company took a significant step by launching a franchising model, empowering local entrepreneurs to open branches focused on delivering hands-on financial support to businesses in their communities.

By 2019, Lendio's franchise footprint had grown to include 67 U.S. territories operated by 33 franchisees, who together helped secure over $40 million in funding for local companies—reinforcing the brand’s mission to strengthen small businesses nationwide.

What sets Lendio apart is its extensive range of financing options, made possible through partnerships with more than 75 lending institutions. This allows each franchise location to offer funding solutions tailored to the specific needs of small business clients in their area.

Training

Lendio provides a comprehensive and structured training program designed to prepare franchisees for business operations. Here are the main training components:

1. Initial Training Program
   The Managing Principal and any Business Manager must complete this program before beginning operations. It spans up to five days and is held at Lendio’s Utah headquarters or another designated location. The program covers operations, designated financial products and services, sales, marketing, administration, and software, and includes materials like the Operations Manual and visual aids.
2. Training Content Breakdown
   The program includes classroom instruction in topics such as franchisee tools, financial management, customer service, marketing, and networking, totaling 40 hours of classroom training and no on-the-job training. All participants must have the necessary insurance and business licenses before attending.
3. Supplemental and Refresher Training
   Lendio may require supplemental training for new managers or franchise owners and refresher training sessions during the franchise term. These may be conducted online or in-person, with costs ranging from $200 to $500 per person per day, excluding travel and accommodations.

Territory Protection

Lendio grants its franchisees a Territory of Primary Responsibility (TPR), which defines the geographic area where they are authorized to operate. While this does not constitute an exclusive territory, the franchisor agrees not to open or license another Lendio business office within the TPR if the franchisee remains in compliance.

Franchisees are also designated as the primary service provider for clients within this area. However, Lendio retains extensive rights both inside and outside the TPR. These include the ability to offer services through different channels such as the internet, third-party platforms, or under different trademarks.

Additionally, if a franchisee serves clients outside their TPR and those clients generate more than 15% of their gross revenue over three months, Lendio can require the purchase of an additional franchise or demand cessation of service to those clients.