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Kale Me Crazy Franchise FDD, Costs & Fees (2026)

Kale Me Crazy is a health food franchise specializing in cold-pressed juices, smoothies, acai bowls, and organic salads.

KEY FRANCHISE STATS

Franchisees

?

22
+
10%
10%
Franchise fee

?

$40,000
Investment

?

$321,000 - $572,000
Revenue (AUV)

?

Undisclosed

$624,000

+
n.a.
n.a.
Sign up to unlock

Kale Me Crazy is a fast-growing superfood café franchise that champions clean eating and wellness. Founded in 2013 by Roi Shlomo in Atlanta’s Inman Park neighborhood, the brand quickly gained traction for its commitment to fresh, organic, and nutrient-rich offerings.

By 2015, Kale Me Crazy began franchising, expanding its mission to promote healthy lifestyles across the United States. The company is headquartered at 3167 Peachtree Rd Suite F, Atlanta, GA 30305.

The franchise offers a diverse menu that includes cold-pressed juices, smoothies, açaí bowls, salads, wraps, toasts, and wellness shots—all crafted from scratch using high-quality, non-GMO ingredients.

A distinctive feature of Kale Me Crazy is its "cold kitchen" concept, which eliminates the need for hoods, fryers, and grease traps, resulting in lower startup costs and a streamlined, eco-friendly operation. This approach not only reduces overhead but also aligns with the brand's ethos of simplicity and sustainability.

Kale Me Crazy differentiates itself in the competitive health food market through its unwavering commitment to quality and community engagement. Each location sources ingredients locally when possible and prepares base items like almond milk in-house, ensuring freshness and transparency.

Initial investment

The initial investment required for a Kale Me Crazy franchise is $321,000 - $572,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $40,000 (One unit)
Travel & Living Expenses while Training $3,000 to $5,700
Leasehold Improvements $90,000 to $220,000
Furniture, Equipment, Smallwares, Signage $103,350 to $143,340
Grand Opening and Opening Advertising $4,500 to $6,000
Initial Inventory $12,000 to $16,000
Legal & Accounting $1,500 to $10,000
Architectural and Engineering Fees $7,000 to $10,000
Insurance $480
Phone and Internet $360 to $860
Permits and Business License $750 to $4,000
Security and Lease Deposits $3,000 to $12,000
Point of Sale System $3,485
Dish Machine Rental $300 to $450
Mobile App Fee $357
Gift Cards and Gift Processing $365
Rent $0 to $24,000
Payroll Expenses $36,000 to $44,000
Additional Funds during initial three month period $15,000 to $31,000
TOTALS $321,447 to $572,037

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Type of Expenditure Amount
Initial Franchise Fee $40,000 (One unit)
Travel & Living Expenses while Training $3,000 to $5,700
Leasehold Improvements $90,000 to $220,000
Furniture, Equipment, Smallwares, Signage $103,350 to $143,340
Grand Opening and Opening Advertising $4,500 to $6,000
Initial Inventory $12,000 to $16,000
Legal & Accounting $1,500 to $10,000
Architectural and Engineering Fees $7,000 to $10,000
Insurance $480
Phone and Internet $360 to $860
Permits and Business License $750 to $4,000
Security and Lease Deposits $3,000 to $12,000
Point of Sale System $3,485
Dish Machine Rental $300 to $450
Mobile App Fee $357
Gift Cards and Gift Processing $365
Rent $0 to $24,000
Payroll Expenses $36,000 to $44,000
Additional Funds during initial three month period $15,000 to $31,000
TOTALS $321,447 to $572,037

Franchise Disclosure Document

Below is Kale Me Crazy's 2023 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.

Number of units

Kale Me Crazy had 24 total units in 2023, of which 22 were franchised-owned and 2 company-owned.

Frequently Asked Questions

Competitors

Below are some of

Kale Me Crazy

key competitors in the

Healthy

sector.

Franchise
Franchisees
Royalty fee
Total investment
Revenue
Unlock
EBITDA
Unlock

22

New
+
10%
10%

6.00%

$321,000

-

$572,000

$624,000

n.a.

$xxx,xxx

n.a.

xx%

n.a.

Training

Kale Me Crazy provides its franchisees with several structured training programs to ensure proper operation and brand consistency. These programs include:

  1. Initial Franchise Training Program: This is mandatory and must be completed before opening the franchised business. It includes training for the franchisee and the general manager, with one additional participant allowed at no extra cost. This program covers:
    • Orientation and Introduction (4 hours)
    • Juice Preparation (16 hours)
    • Smoothie Preparation (28 hours)
      The training takes place at Kale Me Crazy’s headquarters in Atlanta, GA. Franchisees are responsible for travel, lodging, meals, and wages during training.
  2. Opening Assistance Program: As part of the initial support, Kale Me Crazy provides on-site opening assistance at the new Superfood Cafe. A trained company representative helps with the setup and operations during the opening phase.
  3. Ongoing Training and Development: While not offered on a fixed schedule, the franchisor may hold optional or mandatory refresher training programs and seminars. These events may focus on new products, operational improvements, and industry developments. Attendance expenses such as travel and lodging must be covered by the franchisee.

Territory Protection

Kale Me Crazy does offer a form of territory protection to its franchisees, beginning with a Designated Area that is protected for 90 days to allow the franchisee to secure a site for their Superfood Cafe. This Designated Area will also serve as a buffer zone where no other Kale Me Crazy store will be placed.

The size and shape of the territory may vary depending on local demographics and is defined by criteria like zip codes, county boundaries, or a specific radius from the store.

Upon the execution of the Franchise Agreement, the franchisee is also assigned an exclusive territory, with continued protection contingent upon the franchisee’s compliance with the agreement.

Competitors

Below are some of Kale Me Crazy's key competitors in the Healthy sector.

Currito

Franchisees

?

14
+
0%
0%
Investment

?

$344,000 - $959,000
Revenue

?

Sign up to unlock
Undisclosed

$1,361,000

3 Natives

Franchisees

?

34
+
143%
143%
Investment

?

$311,000 - $524,000
Revenue

?

Sign up to unlock
Undisclosed

$658,000

Taim Mediterranean Kitchen

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$234,000 - $753,000
Revenue

?

Sign up to unlock
Undisclosed

$0

Oakberry Store

Franchisees

?

24
+
n.a.
n.a.
Investment

?

$65,000 - $300,000
Revenue

?

Sign up to unlock
Undisclosed

$0

Dirt Juicery

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$162,000 - $270,000
Revenue

?

Sign up to unlock
Undisclosed

$0

Sip Fresh

Franchisees

?

1
+
0%
0%
Investment

?

$234,000 - $421,000
Revenue

?

Sign up to unlock
Undisclosed

$376,000

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