Kale Me Crazy: Redefining Health-Conscious Dining Through Superfood Innovation

Kale Me Crazy is a fast-growing superfood café franchise that champions clean eating and wellness. Founded in 2013 by Roi Shlomo in Atlanta’s Inman Park neighborhood, the brand quickly gained traction for its commitment to fresh, organic, and nutrient-rich offerings.

By 2015, Kale Me Crazy began franchising, expanding its mission to promote healthy lifestyles across the United States. The company is headquartered at 3167 Peachtree Rd Suite F, Atlanta, GA 30305.

The franchise offers a diverse menu that includes cold-pressed juices, smoothies, açaí bowls, salads, wraps, toasts, and wellness shots—all crafted from scratch using high-quality, non-GMO ingredients.

A distinctive feature of Kale Me Crazy is its "cold kitchen" concept, which eliminates the need for hoods, fryers, and grease traps, resulting in lower startup costs and a streamlined, eco-friendly operation. This approach not only reduces overhead but also aligns with the brand's ethos of simplicity and sustainability.

Kale Me Crazy differentiates itself in the competitive health food market through its unwavering commitment to quality and community engagement. Each location sources ingredients locally when possible and prepares base items like almond milk in-house, ensuring freshness and transparency.

Training

Kale Me Crazy provides its franchisees with several structured training programs to ensure proper operation and brand consistency. These programs include:

1. Initial Franchise Training Program: This is mandatory and must be completed before opening the franchised business. It includes training for the franchisee and the general manager, with one additional participant allowed at no extra cost. This program covers:
   • Orientation and Introduction (4 hours)
   • Juice Preparation (16 hours)
   • Smoothie Preparation (28 hours)
     The training takes place at Kale Me Crazy’s headquarters in Atlanta, GA. Franchisees are responsible for travel, lodging, meals, and wages during training.
2. Opening Assistance Program: As part of the initial support, Kale Me Crazy provides on-site opening assistance at the new Superfood Cafe. A trained company representative helps with the setup and operations during the opening phase.
3. Ongoing Training and Development: While not offered on a fixed schedule, the franchisor may hold optional or mandatory refresher training programs and seminars. These events may focus on new products, operational improvements, and industry developments. Attendance expenses such as travel and lodging must be covered by the franchisee.

Territory Protection

Kale Me Crazy does offer a form of territory protection to its franchisees, beginning with a Designated Area that is protected for 90 days to allow the franchisee to secure a site for their Superfood Cafe. This Designated Area will also serve as a buffer zone where no other Kale Me Crazy store will be placed.

The size and shape of the territory may vary depending on local demographics and is defined by criteria like zip codes, county boundaries, or a specific radius from the store.

Upon the execution of the Franchise Agreement, the franchisee is also assigned an exclusive territory, with continued protection contingent upon the franchisee’s compliance with the agreement.