Kale Me Crazy is a fast-growing superfood café franchise that champions clean eating and wellness. Founded in 2013 by Roi Shlomo in Atlanta’s Inman Park neighborhood, the brand quickly gained traction for its commitment to fresh, organic, and nutrient-rich offerings.
By 2015, Kale Me Crazy began franchising, expanding its mission to promote healthy lifestyles across the United States. The company is headquartered at 3167 Peachtree Rd Suite F, Atlanta, GA 30305.
The franchise offers a diverse menu that includes cold-pressed juices, smoothies, açaí bowls, salads, wraps, toasts, and wellness shots—all crafted from scratch using high-quality, non-GMO ingredients.
A distinctive feature of Kale Me Crazy is its "cold kitchen" concept, which eliminates the need for hoods, fryers, and grease traps, resulting in lower startup costs and a streamlined, eco-friendly operation. This approach not only reduces overhead but also aligns with the brand's ethos of simplicity and sustainability.
Kale Me Crazy differentiates itself in the competitive health food market through its unwavering commitment to quality and community engagement. Each location sources ingredients locally when possible and prepares base items like almond milk in-house, ensuring freshness and transparency.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Kale Me Crazy provides its franchisees with several structured training programs to ensure proper operation and brand consistency. These programs include:
Kale Me Crazy does offer a form of territory protection to its franchisees, beginning with a Designated Area that is protected for 90 days to allow the franchisee to secure a site for their Superfood Cafe. This Designated Area will also serve as a buffer zone where no other Kale Me Crazy store will be placed.
The size and shape of the territory may vary depending on local demographics and is defined by criteria like zip codes, county boundaries, or a specific radius from the store.
Upon the execution of the Franchise Agreement, the franchisee is also assigned an exclusive territory, with continued protection contingent upon the franchisee’s compliance with the agreement.
KEY FRANCHISE STATS
All you need to know about this franchise
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Below are some of
Kale Me Crazy
key competitors in the
Healthy
sector.
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$40,000
$321,000
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$624,000
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Fruitfull is a dessert and beverage franchise offering fruit-forward treats, smoothies, and refreshing specialty items, serving health-minded dessert seekers, and known for vibrant flavors, customizable options, and a bright, cheerful café experience.
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Project LeanNation is a health-focused meal prep and nutrition franchise providing balanced, macro-friendly meals designed for fitness enthusiasts and busy professionals.
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fresh&co is a farm-to-table fast-casual restaurant franchise serving salads, grain bowls, and organic meals made with locally sourced ingredients.
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Kale Me Crazy is a health food franchise specializing in cold-pressed juices, smoothies, acai bowls, and organic salads.
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