Jerk King is a fast-casual Caribbean restaurant franchise known for its bold, authentic flavors and vibrant cultural roots. Founded in Toronto, Canada, in 2022 by Johnson Osei—originally under the name Marcus Garvey Restaurant—the brand rebranded to Jerk King as it expanded its culinary footprint.
The company is now headquartered in Bloomington, Minnesota, and began offering franchise opportunities in 2023.
Jerk King specializes in traditional Caribbean dishes, including jerk chicken, oxtail, roti, plantains, and dumplings. What sets the brand apart is its proprietary marinade recipes, crafted in-house to deliver a flavor profile exclusive to Jerk King locations.
Jerk King stands out in the competitive fast-casual market by offering a unique blend of authentic Caribbean cuisine and a proven business model. Its commitment to quality, culture, and community makes it an appealing choice for entrepreneurs seeking to bring a taste of the Caribbean to their local markets.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Jerk King provides a comprehensive training program to prepare franchisees and their management for running a successful restaurant operation. The training programs offered by the franchisor include the following:
Jerk King provides franchisees with a defined geographic area known as a “Protected Territory,” within which the franchisor agrees not to operate or license another restaurant under the same brand.
This territory is typically a specific radius around the franchised location and is formally outlined in Exhibit A of the Franchise Agreement. During the term of the agreement, the franchisor cannot alter the territory, and franchisees are not granted rights of first refusal or options for adjacent areas.
However, the protection comes with notable limitations. Jerk King and its affiliates reserve the right to operate businesses under different trademarks both inside and outside the territory, including non-traditional venues like airports or stadiums.
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Below are some of
Jerk King
key competitors in the
Steakhouse & Grill
sector.
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