BP Smokehouse is a barbecue restaurant brand offering smoked meats, sandwiches, and classic sides, serving locals, travelers, and catering clients, and known for award-winning competition-style barbecue, casual roadhouse atmosphere, and generous portions in small-town Wisconsin.
KEY FRANCHISE STATS
Franchisees
?
0
+
n.a.
n.a.
Franchise fee
?
$40,000
Investment
?
$396,000 - $714,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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BP Smokehouse is a fast-casual barbeque restaurant franchise focused on authentic smoked meats and bold, handcrafted flavors. The brand was founded in 2000 by Darren Price, who began competing on the BBQ circuit with a small smoker and trailer.
Years of regional and national competitions helped shape the brand’s reputation for high-quality barbeque. BP Smokehouse is headquartered in Tomah, Wisconsin, where its first brick-and-mortar restaurant opened in 2014.
After proving its concept through catering and restaurant operations, BP Smokehouse expanded through franchising. The franchise targets operators entering the fast-casual barbeque segment with a tested business model.
BP Smokehouse’s menu centers on smoked ribs, beef brisket, pulled pork, pulled chicken, and bratwurst. Traditional barbeque sides complete the offering. Many locations also generate revenue through catering and retail sales of branded sauces and rubs. The brand stands out by delivering competition-level barbeque in a streamlined, high-efficiency restaurant format.
Initial investment
The initial investment required for a BP Smokehouse franchise is
$396,000 - $714,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$40,000 - $40,000
Rent and Lease Security Deposit
$2,400 - $12,000
Utilities
$500 - $1,000
Leasehold Improvements
$200,000 - $400,000
Market Introduction Program
$2,000 - $4,000
Furniture, Fixtures, and Equipment
$75,000 - $125,000
Computer Systems
$2,000 - $5,000
Insurance
$800 - $4,000
Signage
$4,000 - $12,000
Office Expenses
$500 - $1,000
Inventory
$12,000 - $18,000
Licenses and Permits
$250 - $1,000
Dues and Subscriptions
$300 - $600
Professional Fees
$2,000 - $5,000
Travel, Lodging, and Meals for Initial Training
$4,000 - $10,000
Additional Funds (First 3 Months)
$50,000 - $75,000
Total
$395,750 - $713,600
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Type of Expenditure
Amount
Initial Franchise Fee
$40,000 - $40,000
Rent and Lease Security Deposit
$2,400 - $12,000
Utilities
$500 - $1,000
Leasehold Improvements
$200,000 - $400,000
Market Introduction Program
$2,000 - $4,000
Furniture, Fixtures, and Equipment
$75,000 - $125,000
Computer Systems
$2,000 - $5,000
Insurance
$800 - $4,000
Signage
$4,000 - $12,000
Office Expenses
$500 - $1,000
Inventory
$12,000 - $18,000
Licenses and Permits
$250 - $1,000
Dues and Subscriptions
$300 - $600
Professional Fees
$2,000 - $5,000
Travel, Lodging, and Meals for Initial Training
$4,000 - $10,000
Additional Funds (First 3 Months)
$50,000 - $75,000
Total
$395,750 - $713,600
Franchise Disclosure Document
Below is BP Smokehouse's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
BP Smokehouse had 1 total units in 2025, of which 0 were franchised-owned and 1 company-owned.
BP Smokehouse provides a comprehensive training program to support new franchisees in launching and running their restaurants effectively. This includes structured training, operational guidance, and on-site assistance before and after opening.
Initial Training Program BP Smokehouse conducts a mandatory initial training program for franchisees. This training covers key areas such as restaurant operations, customer service, food preparation, and business management. It is led by the franchisor and must be completed before opening.
On-Site Opening Support The franchisor sends a representative to provide two weeks of on-site support during the business launch phase. This support includes hands-on assistance in training employees and ensuring proper implementation of operational procedures.
Post-Opening Advisory Support After the restaurant opens, BP Smokehouse offers continued advisory support, including help with operations and problem-solving. Franchisees may also request in-person support, which is available for a fee plus expenses. This ensures ongoing access to franchisor expertise as the business grows.
Territory Protection
BP Smokehouse provides franchisees with territory protection by granting an exclusive territory as part of the franchise agreement. Within this territory, neither the franchisor nor other franchisees may open a company-owned or franchised location under the BP Smokehouse brand or a similar brand.
This protection is not contingent on sales performance or market penetration, and the franchisor does not reserve any right to later alter the boundaries of this territory.
However, if a franchisee signs a Multi-Unit Development Agreement (MUDA), no exclusive territory is granted. Franchisees under a MUDA may face competition from other franchisees, company-owned outlets, or other distribution channels controlled by the franchisor.
Furthermore, BP Smokehouse reserves the right to use various channels, such as internet sales or telemarketing, to conduct business in any territory, including those granted to franchisees.
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