Hudson Valley Swim

Hudson Valley Swim Franchise FDD, Costs & Fees (2025)

Hudson Valley Swim is a swim school franchise offering swim lessons for all ages and skill levels, with a focus on water safety, confidence building, and stroke development.

Founded in 2003 in New York’s Hudson Valley region, Hudson Valley Swim started as a local initiative to provide high-quality swim instruction to children and adults. Headquartered in Hopewell Junction, New York, the company expanded its reach by launching a franchise program in 2022, aiming to bring its proven swim instruction model to communities nationwide.

With a growing number of company-owned and franchised locations, Hudson Valley Swim is dedicated to building confident swimmers and promoting water safety.

Hudson Valley Swim offers a full range of swim lessons for all ages and skill levels, from infants to adults. Their services include infant and toddler swim programs, youth and adult lessons, competitive swim clinics, and adaptive lessons for individuals with special needs.

A standout feature of the franchise is its pool-rental model, which allows franchisees to rent pool space rather than invest in constructing or owning a facility. This significantly reduces startup costs and enables franchisees to begin operations quickly, often within 90 days.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure	Amount
Initial Franchise Fee	$59,500
Travel Expenses for Initial Training	$2,000 – $6,000
Pool Rent (3 months)	$3,000 – $8,500
Pool Deposit	$0 – $8,500
Lead Instructor Salary (4 months)	$6,000 – $9,700
Inventory and Supplies	$2,000 – $5,000
Licenses and Permits	$0 – $500
Initial Advertising (4 months)	$12,000
Marketing Startup Package	$2,200 – $3,000
Facility Equipment Startup Package	$1,500 – $2,000
Computer System	$0 – $1,500
Office Supplies	$500 – $1,000
Insurance (3 months)	$4,100 – $5,500
Professional Fees	$750 – $2,000
Phone System (5 months)	$150
Technology Fee (5 months)	$1,000
Customer Registration System Fee (5 months)	$645
Additional Funds (3 months)	$3,000 – $5,000
Total Estimated Initial Investment	$98,345 – $131,495

Type of Expenditure	Amount
Initial Franchise Fee	$59,500
Travel Expenses for Initial Training	$2,000 – $6,000
Pool Rent (3 months)	$3,000 – $8,500
Pool Deposit	$0 – $8,500
Lead Instructor Salary (4 months)	$6,000 – $9,700
Inventory and Supplies	$2,000 – $5,000
Licenses and Permits	$0 – $500
Initial Advertising (4 months)	$12,000
Marketing Startup Package	$2,200 – $3,000
Facility Equipment Startup Package	$1,500 – $2,000
Computer System	$0 – $1,500
Office Supplies	$500 – $1,000
Insurance (3 months)	$4,100 – $5,500
Professional Fees	$750 – $2,000
Phone System (5 months)	$150
Technology Fee (5 months)	$1,000
Customer Registration System Fee (5 months)	$645
Additional Funds (3 months)	$3,000 – $5,000
Total Estimated Initial Investment	$98,345 – $131,495

Franchise Disclosure Document

Number of units

Training

Hudson Valley Swim provides a thorough training program to ensure franchisees are fully prepared to operate their swim school successfully.

Initial Training Program: The franchise requires the Lead Instructor to attend and complete initial on-site training at the franchisor’s designated facility or another approved location. This program covers essential swim instruction techniques, safety protocols, and business operations.
Ongoing Guidance: Franchisees receive continuous support, including guidance on marketing, class management, and customer service, to ensure high standards are maintained.
Additional Training and Refresher Courses: Hudson Valley Swim may offer or require participation in additional training or refresher courses as needed, aimed at reinforcing operational standards and ensuring compliance with brand expectations

Territory Protection

Hudson Valley Swim grants franchisees a defined territory where no other Hudson Valley Swim business will be established during the agreement term. This territory is confirmed once a pool location is approved and is meant to limit direct competition from within the brand.

However, Hudson Valley Swim reserves the right to market and sell services online or through national accounts within any territory. Franchisees must operate only from approved pools and need written approval to expand or add locations within their territory.

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising

2022

Franchisees

n.a.

Franchise fee

$59,500

Investment

$98,000 - $131,000

Revenue (AUV)

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$264,000

n.a.

Operating Profit

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n.a.

Home based

Yes

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Yes

Passive investment

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