Create a free account to access this table
Sign up for free
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
2,500+ franchises
Access our entire database: 2,500+ US franchises, updated every day
Essential financial data
Royalty fees, franchise fees, investment costs and more
View 1 FDD
Our free plan allows you to access 1 FDD. Upgrade to Pro or purchase the FDD to download

PropertyGuys.com Franchise FDD, Costs & Fees (2025)

PropertyGuys.com is a real estate marketing franchise offering homeowners a commission-free approach to selling their properties, utilizing innovative technology and support.

Founded in 1998 in Moncton, New Brunswick, PropertyGuys.com is a Canadian real estate franchise that has reimagined the traditional home-selling process. Established by Ken LeBlanc and Jeremy Demont, the company empowers homeowners to sell their properties independently by offering marketing and support services for a flat fee, eliminating the need for commission-based agents.

Headquartered in Moncton, PropertyGuys.com began franchising in 2001 and has since expanded to over 100 locations across Canada and the United States, making it North America's largest private home sale network.

PropertyGuys.com offers a comprehensive suite of services, including professional photography, listings on major platforms, appointment scheduling, and connections to legal experts. These services are provided for a flat fee paid upfront, allowing clients to retain more of their sale proceeds. This transparent, service-oriented model contrasts with traditional commission-based real estate practices, offering a more affordable and empowering experience for homeowners.

PropertyGuys.com distinguishes itself through its commitment to transparency and customer empowerment. By removing traditional commission structures and leveraging technology, the company offers a modern alternative to conventional real estate transactions.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $20,000 – $40,000
Lease/Rent $0 – $13,750
Computer System $0 – $3,000
Expenses for Initial Training $0 – $5,000
Business Licenses and Permits $250 – $2,500
Business Insurance $1,000 – $2,500
Initial Inventory $0 – $5,000
Transportation $0 – $2,400
Professional Fees $1,000 – $3,500
Additional Funds (3 months) $0 – $3,000
Total $22,250 – $80,650
Type of Expenditure Amount
Initial Franchise Fee $20,000 – $40,000
Lease/Rent $0 – $13,750
Computer System $0 – $3,000
Expenses for Initial Training $0 – $5,000
Business Licenses and Permits $250 – $2,500
Business Insurance $1,000 – $2,500
Initial Inventory $0 – $5,000
Transportation $0 – $2,400
Professional Fees $1,000 – $3,500
Additional Funds (3 months) $0 – $3,000
Total $22,250 – $80,650

PropertyGuys.com

2023

Franchise Disclosure Document

Number of units

Training

PropertyGuys.com Franchise provides a comprehensive training program designed to prepare franchisees for success in the real estate marketing industry. The training covers essential skills, business operations, and marketing techniques to help franchisees launch and grow their business effectively.

  1. Initial Training Bootcamp: New franchisees attend an intensive bootcamp that covers topics such as business setup, marketing strategies, customer service, and the use of PropertyGuys.com’s proprietary systems. This program typically includes both classroom instruction and practical exercises.
  2. Technology and Platform Training: Franchisees receive hands-on training with the PropertyGuys.com online platform, learning how to manage listings, client interactions, and digital marketing campaigns. This ensures franchisees can efficiently operate their business using the company's technology.
  3. Ongoing Education: PropertyGuys.com offers continuous training opportunities through webinars, regional workshops, and regular updates. These sessions focus on evolving market trends, advanced sales techniques, and operational best practices.

Territory Protection

PropertyGuys.com Franchise provides territory protection by assigning each franchisee an exclusive geographic area. This territory is clearly defined in the franchise agreement to prevent overlap with other franchisees. The protection allows franchisees to market and operate their business without direct competition from within the network.

The size and boundaries of each exclusive territory are determined based on factors such as population and market potential. This approach ensures that each franchisee has a viable area to build their business. Franchisees are advised to carefully review the franchise disclosure document to fully understand their territorial rights and any conditions that apply.

Although PropertyGuys.com offers exclusive territories, certain national marketing efforts and online visibility may extend beyond local boundaries. This means indirect competition could arise through broader brand exposure. Nonetheless, the franchise remains committed to supporting its franchisees within their protected areas.

Competitors

Below are some of

PropertyGuys.com

key competitors in the

Broker/Realtor

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Sign up
Gross Profit
Sign up
EBITDA
Sign up

4

New
+
n.a.
n.a.

$20,000

$22,000

$81,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

3% Realty

3% Realty is a real estate brokerage franchise offering full-service residential listing and buyer representation at a flat three-percent commission, serving cost-conscious home sellers and buyers, and known for streamlined systems, MLS exposure, and Canada-wide recognition as a lower-commission brand.

Franchisees

?

12
+
71%
71%
Investment

?

$29,000 - $61,000

Assist-2-Sell

Assist-2-Sell is a real estate brokerage franchise offering full-service, flat-fee home listing and buyer representation, serving residential sellers and buyers, and known for discount commissions, strong marketing systems, and a proven model that competes with traditional high-commission brokerages.

Franchisees

?

109
+
-13%
-13%
Investment

?

$14,000 - $439,000

Windermere Real Estate

Windermere Real Estate is a real-estate brokerage franchise offering home-buying, selling and leasing services across multiple states, serving agents and clients, and known for community-centred culture, advanced marketing tools and proven franchise systems.

Franchisees

?

299
+
-1%
-1%
Investment

?

$271,000 - $1,171,000

Intero Real Estate Services

Intero Real Estate Services is a real-estate brokerage franchise offering full-service buying, selling and leasing of homes and commercial properties, serving agents and clients, and known for strong training, agent-centric model and technology-enabled branding.

Franchisees

?

29
+
-19%
-19%
Investment

?

$210,000 - $855,000

Valbridge

Valbridge is a valuation-services franchise offering real-estate appraisal, review and consulting services for commercial and residential markets, serving lenders, brokers and property-owners, and known for national network, compliance focus and high-quality data standards.

Franchisees

?

0
+
-100%
-100%
Investment

?

$70,000 - $164,000

Harcourts

Harcourts is a real-estate brokerage franchise offering residential and commercial brokerage services, serving property buyers, sellers and agents, and known for innovative tools, global network backing and culture focused on growth and professionalism.

Franchisees

?

24
+
20%
20%
Investment

?

$151,000 - $360,000

Our latest newsletters

Franchising 101

Is This Franchise the Right Fit for You?

December 15, 2025
Due Diligence & Decision-Making

Choosing a franchise goes beyond reviewing fees and financials — it requires an honest assessment of your goals, skills, and risk tolerance. This article outlines the key questions prospective owners should ask before committing. It helps clarify whether the opportunity aligns with your lifestyle, long-term plans, and operational preferences.

Franchisee Validation: Interviews, Reference Checking, Site Visits

December 15, 2025
Due Diligence & Decision-Making

Speaking with current and former franchisees is one of the most reliable ways to understand how a franchise really operates. This guide explains how to conduct validation calls, what questions to ask, and how to identify patterns in feedback. It provides a practical framework for uncovering real performance expectations and support quality.

How to Evaluate a Franchise Opportunity (Industry, Brand Strength, Market Fit)

December 15, 2025
Due Diligence & Decision-Making

Not all franchise opportunities offer the same potential. This article breaks down how to evaluate a brand’s industry, financial health, support systems, and competitive positioning. It helps prospective buyers compare options and identify franchises with strong long-term viability.

Building a Franchise Business Plan & Pro Forma Financials

December 15, 2025
Costs, Fees and Financing

A clear, well-structured business plan is essential for securing financing and preparing for the realities of franchise ownership. This article explains how to build a plan that covers market analysis, operations, staffing, and local marketing. It also outlines how to create realistic pro forma financials, including revenue projections, startup costs, and break-even analysis. Readers gain a practical framework they can use when applying for loans or planning their first years of operations.