PropertyGuys.com Franchise FDD, Costs & Fees (2025)

PropertyGuys.com is a real estate marketing franchise offering homeowners a commission-free approach to selling their properties, utilizing innovative technology and support.

Founded in 1998 in Moncton, New Brunswick, PropertyGuys.com is a Canadian real estate franchise that has reimagined the traditional home-selling process. Established by Ken LeBlanc and Jeremy Demont, the company empowers homeowners to sell their properties independently by offering marketing and support services for a flat fee, eliminating the need for commission-based agents.

Headquartered in Moncton, PropertyGuys.com began franchising in 2001 and has since expanded to over 100 locations across Canada and the United States, making it North America's largest private home sale network.

PropertyGuys.com offers a comprehensive suite of services, including professional photography, listings on major platforms, appointment scheduling, and connections to legal experts. These services are provided for a flat fee paid upfront, allowing clients to retain more of their sale proceeds. This transparent, service-oriented model contrasts with traditional commission-based real estate practices, offering a more affordable and empowering experience for homeowners.

PropertyGuys.com distinguishes itself through its commitment to transparency and customer empowerment. By removing traditional commission structures and leveraging technology, the company offers a modern alternative to conventional real estate transactions.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $20,000 – $40,000
Lease/Rent $0 – $13,750
Computer System $0 – $3,000
Expenses for Initial Training $0 – $5,000
Business Licenses and Permits $250 – $2,500
Business Insurance $1,000 – $2,500
Initial Inventory $0 – $5,000
Transportation $0 – $2,400
Professional Fees $1,000 – $3,500
Additional Funds (3 months) $0 – $3,000
Total $22,250 – $80,650
Type of Expenditure Amount
Initial Franchise Fee $20,000 – $40,000
Lease/Rent $0 – $13,750
Computer System $0 – $3,000
Expenses for Initial Training $0 – $5,000
Business Licenses and Permits $250 – $2,500
Business Insurance $1,000 – $2,500
Initial Inventory $0 – $5,000
Transportation $0 – $2,400
Professional Fees $1,000 – $3,500
Additional Funds (3 months) $0 – $3,000
Total $22,250 – $80,650

Franchise Disclosure Document

Number of units

Training

PropertyGuys.com Franchise provides a comprehensive training program designed to prepare franchisees for success in the real estate marketing industry. The training covers essential skills, business operations, and marketing techniques to help franchisees launch and grow their business effectively.

  1. Initial Training Bootcamp: New franchisees attend an intensive bootcamp that covers topics such as business setup, marketing strategies, customer service, and the use of PropertyGuys.com’s proprietary systems. This program typically includes both classroom instruction and practical exercises.
  2. Technology and Platform Training: Franchisees receive hands-on training with the PropertyGuys.com online platform, learning how to manage listings, client interactions, and digital marketing campaigns. This ensures franchisees can efficiently operate their business using the company's technology.
  3. Ongoing Education: PropertyGuys.com offers continuous training opportunities through webinars, regional workshops, and regular updates. These sessions focus on evolving market trends, advanced sales techniques, and operational best practices.

Territory Protection

PropertyGuys.com Franchise provides territory protection by assigning each franchisee an exclusive geographic area. This territory is clearly defined in the franchise agreement to prevent overlap with other franchisees. The protection allows franchisees to market and operate their business without direct competition from within the network.

The size and boundaries of each exclusive territory are determined based on factors such as population and market potential. This approach ensures that each franchisee has a viable area to build their business. Franchisees are advised to carefully review the franchise disclosure document to fully understand their territorial rights and any conditions that apply.

Although PropertyGuys.com offers exclusive territories, certain national marketing efforts and online visibility may extend beyond local boundaries. This means indirect competition could arise through broader brand exposure. Nonetheless, the franchise remains committed to supporting its franchisees within their protected areas.

Competitors

Below are some of

PropertyGuys.com

key competitors in the

Broker/Realtor

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

4

New
+
n.a.
n.a.

$20,000

$22,000

$81,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

Windermere Real Estate

Windermere Real Estate is a real-estate brokerage franchise offering home-buying, selling and leasing services across multiple states, serving agents and clients, and known for community-centred culture, advanced marketing tools and proven franchise systems.

Franchisees

?

299
+
-1%
-1%
Investment

?

$271,000 - $1,171,000

Intero Real Estate Services

Intero Real Estate Services is a real-estate brokerage franchise offering full-service buying, selling and leasing of homes and commercial properties, serving agents and clients, and known for strong training, agent-centric model and technology-enabled branding.

Franchisees

?

29
+
-19%
-19%
Investment

?

$210,000 - $855,000

Valbridge

Valbridge is a valuation-services franchise offering real-estate appraisal, review and consulting services for commercial and residential markets, serving lenders, brokers and property-owners, and known for national network, compliance focus and high-quality data standards.

Franchisees

?

0
+
-100%
-100%
Investment

?

$70,000 - $164,000

Harcourts

Harcourts is a real-estate brokerage franchise offering residential and commercial brokerage services, serving property buyers, sellers and agents, and known for innovative tools, global network backing and culture focused on growth and professionalism.

Franchisees

?

24
+
20%
20%
Investment

?

$151,000 - $360,000

Iron Valley

Iron Valley Real Estate is a real estate franchise offering brokerage services and agent support systems, serving buyers, sellers, and real estate professionals, and known for its agent-centric commission model, low startup costs, and modern technology.

Franchisees

?

44
+
47%
47%
Investment

?

$59,000 - $207,000

Watters International Realty

Watters International Realty is a real estate franchise offering comprehensive services for buying and selling homes, known for its innovative marketing strategies and client-focused approach.

Franchisees

?

10
+
0%
0%
Investment

?

$49,000 - $201,000