PropertyGuys.com Franchise FDD, Costs & Fees (2026)

PropertyGuys.com is a real estate marketing franchise offering homeowners a commission-free approach to selling their properties, utilizing innovative technology and support.

KEY FRANCHISE STATS

Franchisees

n.a.

Franchise fee

$20,000

Investment

$22,000 - $81,000

Revenue (AUV)

n.a.

Founded in 1998 in Moncton, New Brunswick, PropertyGuys.com is a Canadian real estate franchise that has reimagined the traditional home-selling process. Established by Ken LeBlanc and Jeremy Demont, the company empowers homeowners to sell their properties independently by offering marketing and support services for a flat fee, eliminating the need for commission-based agents.

Headquartered in Moncton, PropertyGuys.com began franchising in 2001 and has since expanded to over 100 locations across Canada and the United States, making it North America's largest private home sale network.

PropertyGuys.com offers a comprehensive suite of services, including professional photography, listings on major platforms, appointment scheduling, and connections to legal experts. These services are provided for a flat fee paid upfront, allowing clients to retain more of their sale proceeds. This transparent, service-oriented model contrasts with traditional commission-based real estate practices, offering a more affordable and empowering experience for homeowners.

PropertyGuys.com distinguishes itself through its commitment to transparency and customer empowerment. By removing traditional commission structures and leveraging technology, the company offers a modern alternative to conventional real estate transactions.

Initial investment

The initial investment required for a PropertyGuys.com franchise is $22,000 - $81,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure	Amount
Initial Franchise Fee	$20,000 – $40,000
Lease/Rent	$0 – $13,750
Computer System	$0 – $3,000
Expenses for Initial Training	$0 – $5,000
Business Licenses and Permits	$250 – $2,500
Business Insurance	$1,000 – $2,500
Initial Inventory	$0 – $5,000
Transportation	$0 – $2,400
Professional Fees	$1,000 – $3,500
Additional Funds (3 months)	$0 – $3,000
Total	$22,250 – $80,650

Type of Expenditure	Amount
Initial Franchise Fee	$20,000 – $40,000
Lease/Rent	$0 – $13,750
Computer System	$0 – $3,000
Expenses for Initial Training	$0 – $5,000
Business Licenses and Permits	$250 – $2,500
Business Insurance	$1,000 – $2,500
Initial Inventory	$0 – $5,000
Transportation	$0 – $2,400
Professional Fees	$1,000 – $3,500
Additional Funds (3 months)	$0 – $3,000
Total	$22,250 – $80,650

Franchise Disclosure Document

Below is PropertyGuys.com's 2023 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.

Number of units

PropertyGuys.com had 4 total units in 2023, of which 4 were franchised-owned and 0 company-owned.

Frequently Asked Questions

Competitors

Below are some of

PropertyGuys.com

key competitors in the

Broker/Realtor

sector.

Franchise

New

n.a.

8.00%

$22,000

$81,000

n.a.

Iron Valley

$50K - $100K

New

47%

$150 per Transaction Side

$59,000

$207,000

n.a.

Corcoran

$100K - $200K

109

New

43%

4% - 6%

$138,000

$545,000

n.a.

Realty Executives

$25K - $50K

287

New

$550 per month

$48,000

$401,000

n.a.

Red Barn

$50K - $100K

New

562%

0.25% - 10%

$59,000

$258,000

n.a.

3% Realty

$25K - $50K

New

71%

3.00%

$29,000

$61,000

n.a.

KeyGlee

$100K - $200K

106

New

361%

9.00%

$122,000

$297,000

$253,000

n.a.

Training

PropertyGuys.com Franchise provides a comprehensive training program designed to prepare franchisees for success in the real estate marketing industry. The training covers essential skills, business operations, and marketing techniques to help franchisees launch and grow their business effectively.

Initial Training Bootcamp: New franchisees attend an intensive bootcamp that covers topics such as business setup, marketing strategies, customer service, and the use of PropertyGuys.com’s proprietary systems. This program typically includes both classroom instruction and practical exercises.
Technology and Platform Training: Franchisees receive hands-on training with the PropertyGuys.com online platform, learning how to manage listings, client interactions, and digital marketing campaigns. This ensures franchisees can efficiently operate their business using the company's technology.
Ongoing Education: PropertyGuys.com offers continuous training opportunities through webinars, regional workshops, and regular updates. These sessions focus on evolving market trends, advanced sales techniques, and operational best practices.

Territory Protection

PropertyGuys.com Franchise provides territory protection by assigning each franchisee an exclusive geographic area. This territory is clearly defined in the franchise agreement to prevent overlap with other franchisees. The protection allows franchisees to market and operate their business without direct competition from within the network.

The size and boundaries of each exclusive territory are determined based on factors such as population and market potential. This approach ensures that each franchisee has a viable area to build their business. Franchisees are advised to carefully review the franchise disclosure document to fully understand their territorial rights and any conditions that apply.

Although PropertyGuys.com offers exclusive territories, certain national marketing efforts and online visibility may extend beyond local boundaries. This means indirect competition could arise through broader brand exposure. Nonetheless, the franchise remains committed to supporting its franchisees within their protected areas.