GreenLight Mobility is a specialized franchise offering home-safety and accessibility modifications. It originated in 2007 as “Back Home Safely,” founded by physical and occupational therapist duo Gregg and Karen Frank in New Jersey.

Headquartered in Randolph, New Jersey, the company rebranded its franchise model as GreenLight Mobility in June 2016. The corporate entity, GLM Franchising LLC, was officially formed in 2015. Their franchise model, launched in 2016, allows healthcare professionals and entrepreneurs to provide home-modification services in their local areas.

GreenLight Mobility sells and installs a wide range of accessibility and mobility solutions. Its product offerings include stair lifts, wheelchair ramps, grab bars, barrier-free bathrooms, adjustable beds, vertical platform lifts, ceiling lifts, stair rails, and lift chairs.

The franchise stands out by combining clinical expertise with construction know-how. Founded by licensed therapists, the brand incorporates occupational and physical-therapy assessments with professional-grade installation services.

Training

GreenLight Mobility provides a comprehensive training program for franchisees that includes the following structured modules:

1. Initial Training Program: This mandatory program lasts approximately 10 days and is typically held at the franchisor's headquarters in Randolph, New Jersey. It covers essential topics such as operations, marketing, financial reporting, equipment, brand standards, and product/service offerings. It is required that at least the franchisee and one other affiliated person attend and complete this training to the franchisor's satisfaction before the business can commence.
2. Technical Training Program: This is a separate yet concurrent module with the Initial Training Program, specifically designed for the franchisee’s primary installer (technician, carpenter, or contractor). It spans two days and focuses on the technical aspects of installation.
3. Vendor Training Program: The installer must also complete additional online training provided by GreenLight Mobility’s approved lift vendor, currently Harmar. This includes several hours of virtual instruction.

Territory Protection

GreenLight Mobility provides its franchisees with a form of territory protection through the designation of a Licensed Service Area (LSA). As long as the franchisee remains in material compliance with the franchise agreement, the franchisor will not establish another franchise within that LSA.

The LSA is geographically defined based on postal codes and includes a population target of approximately 750,000 residents. Franchisees are prohibited from conducting business or marketing directly to clients located in another franchisee's LSA or in territories operated by the franchisor or its affiliates, such as the affiliate in New Jersey.

Violating this rule can result in penalties, including a $1,000 fine per occurrence and possible termination of the agreement. However, franchisees are allowed to reach out to referral sources located outside their LSA, provided the services rendered are for clients within their own designated area.