GameTruck is the original mobile video game theater franchise, founded in 2006 by Scott Novis in Tempe, Arizona. Headquartered at 315 W. Elliot Rd., Tempe, AZ 85284, the company began franchising in 2008.

Since then, GameTruck has expanded to more than 50 franchise locations and operates over 100 gaming trailers across more than 30 U.S. states.

GameTruck offers immersive mobile entertainment for birthday parties, corporate events, school functions, and summer camps. Its trailers are equipped with multiple flat-screen TVs, modern gaming consoles, and options like laser tag, ZTAG, and GelTag—all hosted by trained GameCoaches to ensure a fun and smooth experience.

GameTruck stands out with its combination of nostalgic arcade fun and cutting-edge mobile entertainment.

Training

GameTruck provides a structured and multi-phase training program to ensure franchisees are fully prepared to operate their business successfully.

1. Initial Training Program: Franchisees, their principals, and Head GameCoaches must complete a mandatory initial training program through web-based modules or designated locations. This training covers supervision responsibilities, operations, and compliance, and must be completed to the franchisor's satisfaction.
2. GameTruck University: This training component begins approximately 16 weeks before delivery of the franchisee’s trailer. It includes classroom content led by the Chief Operations Officer and is required for franchisees and their head GameCoaches.
3. On-the-Job Training: A GameTruck trainer or experienced franchisee provides hands-on, in-market training. Franchisees may travel with local GameCoaches to gain experience across various event types.
4. Refresher and Additional Training: GameTruck may mandate refresher courses or supplemental training when new services or products are introduced. These sessions may incur additional fees, and travel expenses are the responsibility of the franchisee.

Territory Protection

GameTruck provides its franchisees with exclusive territorial rights under specific conditions. Each franchisee is assigned a designated territory encompassing no fewer than 150,000 single-family households, and this area is detailed in Exhibit 1 of the Franchise Agreement.

GameTruck commits not to authorize or operate another franchise within this territory, nor allow events to be scheduled there by others, as long as the franchisee is compliant and able to fulfill service requests.

In addition to the primary territory, GameTruck may award a second territory of similar size at no extra cost, provided it is requested at signing and borders the initial area. To retain this second territory, the franchisee must activate a second GameTruck trailer within 18 months.