fresh&co is a farm-to-table fast-casual restaurant franchise serving salads, grain bowls, and organic meals made with locally sourced ingredients.
KEY FRANCHISE STATS
Franchisees
?
4
+
100%
100%
Franchise fee
?
$45,000
Investment
?
$588,000 - $1,386,000
Revenue (AUV)
?
Undisclosed
$1,059,000
+
n.a.
n.a.
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Founded in 2010 by father-and-son duo Steve and George Tenedios, fresh&co emerged in New York City to meet the growing demand for accessible, healthy dining options. The brand operates under the parent company ST Management and is headquartered at 130 West 37th Street, New York, NY 10018.
fresh&co began offering franchise opportunities in 2018, aiming to expand its unique dining experience beyond its corporate-owned locations. The restaurant's diverse menu caters to various dietary preferences, featuring vegetarian, vegan, and gluten-free options. Dishes range from signature chopped salads and grain bowls to homemade soups and cold-pressed juices, all crafted with locally sourced, seasonal ingredients.
What sets fresh&co apart is its commitment to sustainability and community engagement. The company collaborates with local farmers and even operates its own farm in Long Island, ensuring a supply of hyper-local produce.
Initial investment
The initial investment required for a fresh&co franchise is
$588,000 - $1,386,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
fresh&co offers 2 types of franchises:
Location Type
Initial Investment Range
Non-Traditional Location
$587,998 to $1,216,167
Traditional Location
$772,665 to $1,386,000
We are summarizing below the main costs associated with opening a Single Unit fresh&co franchise (Traditional Location).
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Type of Expenditure
Amount
Initial Franchise Fee
$45,000 to $45,000
Rent and Security Deposit
$10,000 to $60,000
Utility Deposit
$1,500 to $5,000
Design and Architect Fees
$12,000 to $60,000
Leasehold Improvements
$200,000 to $450,000
Signage
$8,500 to $21,000
Equipment, Furniture and Fixtures, Office Set Up
$245,000 to $285,000
Point of Sale and Computer Equipment, Internet, Phone, Security
$5,000 to $10,000
Business Licenses and Permits
$5,000 to $10,000
Professional Fees
$15,000 to $25,000
Insurance – 3 months
$665 to $2,000
Initial Inventory and Uniforms
$30,000 to $30,000
Training Expenses
$20,000 to $30,000
Market Introduction Program
$25,000 to $50,000
Site Evaluation Fee
$0 to $3,000
Additional Funds – 3 Months
$150,000 to $300,000
Total
$772,665 to $1,386,000
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fresh&co offers 2 types of franchises:
Location Type
Initial Investment Range
Non-Traditional Location
$587,998 to $1,216,167
Traditional Location
$772,665 to $1,386,000
We are summarizing below the main costs associated with opening a Single Unit fresh&co franchise (Traditional Location).
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Type of Expenditure
Amount
Initial Franchise Fee
$45,000 to $45,000
Rent and Security Deposit
$10,000 to $60,000
Utility Deposit
$1,500 to $5,000
Design and Architect Fees
$12,000 to $60,000
Leasehold Improvements
$200,000 to $450,000
Signage
$8,500 to $21,000
Equipment, Furniture and Fixtures, Office Set Up
$245,000 to $285,000
Point of Sale and Computer Equipment, Internet, Phone, Security
$5,000 to $10,000
Business Licenses and Permits
$5,000 to $10,000
Professional Fees
$15,000 to $25,000
Insurance – 3 months
$665 to $2,000
Initial Inventory and Uniforms
$30,000 to $30,000
Training Expenses
$20,000 to $30,000
Market Introduction Program
$25,000 to $50,000
Site Evaluation Fee
$0 to $3,000
Additional Funds – 3 Months
$150,000 to $300,000
Total
$772,665 to $1,386,000
Franchise Disclosure Document
Below is fresh&co's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
fresh&co had 16 total units in 2025, of which 4 were franchised-owned and 12 company-owned.
Fresh Franchise LLC provides several structured training programs to ensure franchisees operate their businesses effectively:
Initial Training Program This mandatory program must be completed by the franchisee and one management personnel prior to opening. It typically lasts 4-6 weeks and covers operations, sales, advertising, maintenance, and other key areas. The training is usually conducted at the franchisor's headquarters or a designated facility.
On-Site Assistance Training Franchisor sends up to three trainers to the franchise location for approximately 10 days around the time of opening. This is designed to ensure staff can implement the franchisor's operational standards effectively.
Replacement Personnel Training If any staff fail to complete the initial training or need to be replaced, the franchisor offers the same training to new or replacement personnel, subject to the current training fee.
Territory Protection
Fresh Franchise LLC provides limited territory protection through a "Designated Territory" around the approved location. Within this area, no other Fresh&Co restaurant will be allowed, provided the franchisee remains in compliance. However, this protection does not extend to non-traditional sites or other franchisor-controlled channels.
The franchisee’s territorial rights are non-exclusive and do not prevent the franchisor or affiliates from operating nearby. Marketing outside the designated area requires prior approval, and no rights are granted beyond the defined territory.
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