fresh&co Franchise FDD, Costs & Fees (2025)

fresh&co is a farm-to-table fast-casual restaurant franchise serving salads, grain bowls, and organic meals made with locally sourced ingredients.

KEY FRANCHISE STATS

Franchisees

?

4
+
100%
100%
Franchise fee

?

$45,000
Investment

?

$588,000 - $1,386,000
Revenue (AUV)

?

Undisclosed

$1,059,000

+
n.a.
n.a.

Founded in 2010 by father-and-son duo Steve and George Tenedios, fresh&co emerged in New York City to meet the growing demand for accessible, healthy dining options. The brand operates under the parent company ST Management and is headquartered at 130 West 37th Street, New York, NY 10018.

fresh&co began offering franchise opportunities in 2018, aiming to expand its unique dining experience beyond its corporate-owned locations. The restaurant's diverse menu caters to various dietary preferences, featuring vegetarian, vegan, and gluten-free options. Dishes range from signature chopped salads and grain bowls to homemade soups and cold-pressed juices, all crafted with locally sourced, seasonal ingredients.

What sets fresh&co apart is its commitment to sustainability and community engagement. The company collaborates with local farmers and even operates its own farm in Long Island, ensuring a supply of hyper-local produce.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

fresh&co offers 2 types of franchises:

Location Type Initial Investment Range
Non-Traditional Location $587,998 to $1,216,167
Traditional Location $772,665 to $1,386,000

We are summarizing below the main costs associated with opening a Single Unit fresh&co franchise (Traditional Location).

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Type of Expenditure Amount
Initial Franchise Fee $45,000 to $45,000
Rent and Security Deposit $10,000 to $60,000
Utility Deposit $1,500 to $5,000
Design and Architect Fees $12,000 to $60,000
Leasehold Improvements $200,000 to $450,000
Signage $8,500 to $21,000
Equipment, Furniture and Fixtures, Office Set Up $245,000 to $285,000
Point of Sale and Computer Equipment, Internet, Phone, Security $5,000 to $10,000
Business Licenses and Permits $5,000 to $10,000
Professional Fees $15,000 to $25,000
Insurance – 3 months $665 to $2,000
Initial Inventory and Uniforms $30,000 to $30,000
Training Expenses $20,000 to $30,000
Market Introduction Program $25,000 to $50,000
Site Evaluation Fee $0 to $3,000
Additional Funds – 3 Months $150,000 to $300,000
Total $772,665 to $1,386,000

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fresh&co offers 2 types of franchises:

Location Type Initial Investment Range
Non-Traditional Location $587,998 to $1,216,167
Traditional Location $772,665 to $1,386,000

We are summarizing below the main costs associated with opening a Single Unit fresh&co franchise (Traditional Location).

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Type of Expenditure Amount
Initial Franchise Fee $45,000 to $45,000
Rent and Security Deposit $10,000 to $60,000
Utility Deposit $1,500 to $5,000
Design and Architect Fees $12,000 to $60,000
Leasehold Improvements $200,000 to $450,000
Signage $8,500 to $21,000
Equipment, Furniture and Fixtures, Office Set Up $245,000 to $285,000
Point of Sale and Computer Equipment, Internet, Phone, Security $5,000 to $10,000
Business Licenses and Permits $5,000 to $10,000
Professional Fees $15,000 to $25,000
Insurance – 3 months $665 to $2,000
Initial Inventory and Uniforms $30,000 to $30,000
Training Expenses $20,000 to $30,000
Market Introduction Program $25,000 to $50,000
Site Evaluation Fee $0 to $3,000
Additional Funds – 3 Months $150,000 to $300,000
Total $772,665 to $1,386,000

Franchise Disclosure Document

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Number of units

Training

Fresh Franchise LLC provides several structured training programs to ensure franchisees operate their businesses effectively:

  1. Initial Training Program
    This mandatory program must be completed by the franchisee and one management personnel prior to opening. It typically lasts 4-6 weeks and covers operations, sales, advertising, maintenance, and other key areas. The training is usually conducted at the franchisor's headquarters or a designated facility.
  2. On-Site Assistance Training
    Franchisor sends up to three trainers to the franchise location for approximately 10 days around the time of opening. This is designed to ensure staff can implement the franchisor's operational standards effectively.
  3. Replacement Personnel Training
    If any staff fail to complete the initial training or need to be replaced, the franchisor offers the same training to new or replacement personnel, subject to the current training fee.

Territory Protection

Fresh Franchise LLC provides limited territory protection through a "Designated Territory" around the approved location. Within this area, no other Fresh&Co restaurant will be allowed, provided the franchisee remains in compliance. However, this protection does not extend to non-traditional sites or other franchisor-controlled channels.

The franchisee’s territorial rights are non-exclusive and do not prevent the franchisor or affiliates from operating nearby. Marketing outside the designated area requires prior approval, and no rights are granted beyond the defined territory.

Competitors

Below are some of

fresh&co

key competitors in the

Healthy

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Sign up
Gross Profit
Sign up
EBITDA
Sign up

4

New
+
100%
100%

$45,000

$588,000

$1,386,000

n.a.

$1,059,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

Taim Mediterranean Kitchen

Taim Mediterranean Kitchen is a fast-casual Mediterranean franchise offering falafel, hummus, shawarma bowls, and pitas, serving health-conscious guests including vegan and gluten-free diners, and known for bold spices, customizable meals, and vibrant, market-fresh ingredients.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$234,000 - $753,000

Oakberry Store

Oakberry Store is a health-focused fast-casual franchise offering organic açaí bowls and smoothies, serving on-the-go customers seeking nutritious options, and known for customizable bowls, streamlined small-format stores, and a rapidly expanding global footprint in more than thirty-five countries.

Franchisees

?

24
+
n.a.
n.a.
Investment

?

$65,000 - $300,000

Dirt Juicery

Dirt Juicery is a health-focused juice-bar franchise offering cold-pressed juices, superfood smoothies and nutrient-dense bowls, serving wellness-oriented customers and active locals, and known for organic ingredients, plant-based menus, bright interiors and a community-driven approach to everyday nourishment.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$162,000 - $270,000

Sip Fresh

Sip Fresh is a beverage franchise offering handcrafted fruit-based juices, teas, and bowls, serving mall shoppers and health-conscious guests, and known for vibrant displays, interactive ordering, and freshly prepared drinks highlighting real fruit, bold flavors, and an engaging in-store experience.

Franchisees

?

1
+
0%
0%
Investment

?

$234,000 - $421,000

Bowl Boss Acai

Bowl Boss Açaí is a health-food-café franchise offering customizable acai bowls, smoothies and wellness snacks, serving health-conscious consumers and casual café guests, and known for premium ingredients, modern décor and strong franchise scalability.

Franchisees

?

5
+
400%
400%
Investment

?

$107,000 - $559,000

Tru Bowl Superfood Bar

Tru Bowl Superfood Bar is a health-food café franchise offering açaí bowls, juices and customizable wellness meals, serving health-conscious consumers and casual café guests, and known for modern branding, efficient service and appealing studio-style footprint.

Franchisees

?

13
+
333%
333%
Investment

?

$205,000 - $332,000

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