Founded in 2010 by father-and-son duo Steve and George Tenedios, fresh&co emerged in New York City to meet the growing demand for accessible, healthy dining options. The brand operates under the parent company ST Management and is headquartered at 130 West 37th Street, New York, NY 10018.
fresh&co began offering franchise opportunities in 2018, aiming to expand its unique dining experience beyond its corporate-owned locations. The restaurant's diverse menu caters to various dietary preferences, featuring vegetarian, vegan, and gluten-free options. Dishes range from signature chopped salads and grain bowls to homemade soups and cold-pressed juices, all crafted with locally sourced, seasonal ingredients.
What sets fresh&co apart is its commitment to sustainability and community engagement. The company collaborates with local farmers and even operates its own farm in Long Island, ensuring a supply of hyper-local produce.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
fresh&co offers 2 types of franchises:
We are summarizing below the main costs associated with opening a Single Unit fresh&co franchise (Traditional Location).
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Fresh Franchise LLC provides several structured training programs to ensure franchisees operate their businesses effectively:
Fresh Franchise LLC provides limited territory protection through a "Designated Territory" around the approved location. Within this area, no other Fresh&Co restaurant will be allowed, provided the franchisee remains in compliance. However, this protection does not extend to non-traditional sites or other franchisor-controlled channels.
The franchisee’s territorial rights are non-exclusive and do not prevent the franchisor or affiliates from operating nearby. Marketing outside the designated area requires prior approval, and no rights are granted beyond the defined territory.
KEY FRANCHISE STATS
All you need to know about this franchise
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Below are some of
fresh&co
key competitors in the
Healthy
sector.
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$45,000
$588,000
$1,386,000
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$1,059,000
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VARA Juice Restaurant is a health-focused franchise offering fresh juices, smoothies, acai bowls, and plant-based meals in a clean, modern setting.
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