Five Iron Golf: Redefining the Indoor Golf Experience

Founded in 2017 in New York City, Five Iron Golf quickly evolved from a single simulator studio into a global leader in indoor golf entertainment. Headquartered at 138 5th Avenue in New York, the company has expanded to over 30 locations across 13 U.S. states and five countries, including Singapore, India, Australia, and the UAE.

The brand began franchising in May 2022, offering a unique business model that blends golf, entertainment, and hospitality.

Each venue features cutting-edge TrackMan golf simulators, full-service bars, chef-inspired menus, and engaging social activities like pool and shuffleboard. These elements attract a broad customer base, from serious golfers to casual players and event-goers.

Five Iron Golf stands out through its focus on inclusivity and innovation. By combining high-tech training with a relaxed, welcoming atmosphere, it appeals to a diverse audience. Strategic industry partnerships and investments from leaders in hospitality further position the brand at the forefront of the growing “eatertainment” trend.

Training

Five Iron Golf franchise provides a structured and detailed training program designed to prepare franchisees and their teams for successful operation. The training is broken into the following key components:

1. Pre-Opening Training Program
   This mandatory program is conducted at the franchisor’s headquarters or another designated location. It is intended for the franchisee and up to two additional personnel. The training typically occurs over a period of approximately four weeks, depending on availability and the franchisee’s schedule. Topics covered include operations, management, customer service, marketing, financial reporting, and use of systems and software.
2. On-Site Opening Assistance
   As part of their support, the franchisor sends a representative to the franchise location for up to five days around the time of the grand opening. This assistance helps ensure that operational procedures are being correctly followed and provides hands-on guidance to address any challenges that arise in real-time.
3. Ongoing Training and Support
   After the initial training, the franchisor offers continuing training sessions, which may be conducted in person or online. These sessions may include updated procedures, marketing initiatives, product offerings, or other operational improvements. Franchisees may be required to attend at their own expense.
4. Training for Successors or Transfers
   If there is a change in ownership or the appointment of a new principal operator, the franchisor may require the new individual to complete the full training program. This ensures consistent knowledge and execution across all locations.

Territory Protection

Five Iron Golf franchis offer territory protection to its franchisees under certain conditions.

Each Franchise Agreement includes a defined “Designated Area,” within which the franchisor agrees not to operate or license another traditional Five Iron Golf franchise. This exclusive territory is determined based on factors such as population density, market potential, and geographic boundaries.

However, this protection does not extend to non-traditional venues, such as airports, stadiums, or mobile units, which the franchisor may establish within any market, including the franchisee’s designated territory.