Executive Home Care: Leading the Way in Compassionate In-Home Support

Executive Home Care specializes in delivering non-medical, in-home assistance to seniors and individuals with disabilities. Established in 2004 and launching its franchise program in 2013, the company has expanded its presence across the United States. Its headquarters are located in Scottsdale, Arizona.

The franchise provides a wide range of personalized services, including companionship, personal care, homemaking, live-in assistance, and tailored care for those living with Alzheimer’s and dementia. Additionally, it offers supplemental staffing solutions to healthcare facilities, ensuring reliable and high-quality care that supports client independence and comfort at home.

Executive Home Care differentiates itself through generous, protected territories, affordable start-up costs, and the use of cutting-edge technology. Its cloud-based system streamlines critical functions like scheduling, billing, payroll, and client communication, allowing franchisees to operate smoothly while prioritizing outstanding care delivery.

Training

Executive Home Care provides a structured and thorough training program for franchisees to ensure they are well-prepared to operate their franchised businesses. Here is an explanation of the training programs offered by the franchisor:

1. Initial Training Program: This program is mandatory for the franchisee (or the Responsible Owner) and the Designated Manager. It must be completed before opening the franchised business. The initial training consists of five days of classroom training at the corporate headquarters in Scottsdale, Arizona (or another designated location) and about 40 hours of onsite training at the franchisee’s office or a location designated by the franchisor. This training covers operational and sales aspects crucial to running the business.
2. Additional Training and Education: Shortly after the franchised business opens, Executive Home Care provides additional training focused on operations and sales. This may take place at a physical location or be delivered through online mediums such as webinars, videos, or phone consultations.
3. Ongoing Training: The franchisor may require the franchisee or its employees to attend additional training programs or refresher courses as necessary. There is a fee of $750 per day for such additional training, plus reimbursement for travel expenses.
4. Conferences and Workshops: The franchisor may also hold conferences to discuss sales techniques, personnel training, bookkeeping, advertising, and performance standards. Attendance at these conferences is mandatory, and the franchisee must cover attendance fees and related expenses.

Territory Protection

Executive Home Care offers its franchisees a protected territory that typically includes a minimum population of approximately 300,000 people. This territory is defined based on population demographics and may be shaped by municipal boundaries, natural landmarks, or other criteria determined by the franchisor.

While franchisees receive protection from other Executive Home Care businesses setting up a physical location within their designated territory, this protection is conditional on compliance with the franchise agreement.

However, Executive Home Care reserves certain rights that limit the exclusivity of the territory. The franchisor retains the ability to serve national accounts within the franchisee’s territory and to operate through alternative channels such as online services or different trademarks.