EagleRider is a leading American motorcycle rental and tour franchise founded in 1992 in San Pedro, California by Chris McIntyre, Jeffrey Brown, Peter Wurmer, and Robert Pitts.
What began with four Harley-Davidsons in a garage has grown into a global brand headquartered in Los Angeles, offering a wide range of motorcycle experiences. EagleRider launched its first rentals in 1994 and began franchising in 1997, expanding quickly—with its first international franchise opening in 2001.
The company offers motorcycles from top brands—including Harley-Davidson, BMW, Indian, Honda, and Yamaha—along with services like one-way rentals, luggage storage, free parking, used-bike sales, parts, and accessories.
In 2017, EagleRider partnered with Harley-Davidson to provide exclusive access to a broader network of rental locations and premium fleet options.
What sets EagleRider apart is its full-service franchise model and scale. Unlike peer-to-peer platforms like Twisted Road or Riders Share, EagleRider delivers professionally managed fleets, brand consistency across locations, and curated touring experiences.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
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Below are some of
EagleRider Motorcycle Rental
key competitors in the
Other Recreation
sector.
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EagleRider provides franchisees with a comprehensive training program aimed at equipping them with the necessary skills to operate their rental outlet effectively. The training offerings are as follows:
EagleRider does not provide its franchisees with exclusive territorial rights. Franchise rights are non-exclusive, meaning EagleRider and its affiliates retain the ability to operate outlets, license others, and sell services anywhere, including within proximity to existing franchisees.
This includes operations at mobile units, trade shows, and via online platforms without restriction. Even if a franchisee is assigned an approved location, EagleRider may still fulfill customer bookings through other franchisees or company-operated outlets.
The franchisor also reserves the right to use different marks, systems, and business models at any location, giving them broad flexibility in market presence. As such, while franchisees can operate from their designated site, they do not receive territorial protection against brand competition.
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