

KEY FRANCHISE STATS
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$52,000
Discovery Map® offers travelers a creative and informative way to explore top destinations throughout North America and Puerto Rico. Established in 1977, this brand has spent nearly 50 years helping tourists discover the best places to dine, shop, stay, and play.
Based in Waitsfield, Vermont, the company specializes in producing artistically hand-drawn maps that are as beautiful as they are practical. These distinctive guides provide a charming yet useful overview of each featured location.
Franchising began in 1993, opening the door for local entrepreneurs to introduce these maps to their own communities. Every map is crafted by residents who know their area inside and out—ensuring authentic recommendations and hidden gems only a local could suggest.
What sets Discovery Map® apart is this grassroots, hyper-local approach. By tapping into the deep knowledge of its franchisees, the brand delivers genuinely curated travel guidance that stands out from mass-produced alternatives.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
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Discovery Map International provides a comprehensive training program to its franchisees that includes both initial and ongoing education. Here are the types of training offered:
Discovery Map International grants franchisees an exclusive Area, typically covering at least 400 businesses. Within this Area, no other Discovery Map franchise will be licensed, offering protection from direct franchise competition.
However, this exclusivity depends on meeting sales and market goals. The franchisor may still sell products or services within the Area through other channels under different trademarks.
Below are some of
Discovery Map
key competitors in the
Other Business Services
sector.

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Whole Property Management is a property-services franchise offering tech-enabled residential rental management, serving investors and landlords seeking lean, scalable oversight, and known for home-based operations, streamlined software systems, and recurring management fees that build stable, long-term cash flow.
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REALCLEAN AIRCRAFT DETAILING is a mobile detailing franchise offering specialized cleaning and cosmetic maintenance for private and commercial aircraft, serving aviation owners and operators, and known for on-site service, aviation-grade products, and meticulous attention to safety and presentation standards.
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Lil' Angels Photography is a children’s photography franchise offering on-location portrait sessions and school picture days, serving preschools, daycares, and families, and known for themed sets, fundraising programs, and convenient mobile service that brings professional photography directly to clients.
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