Create an account to access more data and download FDDs.
For more information see our plans here.

Sign up
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Upgrade to Pro to access unlimited data and FDDs. For more information see our plans here.

Upgrade to Pro

Dealer Specialties Franchise FDD, Costs & Fees (2026)

Dealer Specialties is an automotive franchise offering vehicle inventory management and marketing solutions for car dealerships, helping improve sales and efficiency.

KEY FRANCHISE STATS

Franchisees

?

29
+
-38%
-38%
Franchise fee

?

$10,000
Investment

?

$18,000 - $45,000
Revenue (AUV)

?

Undisclosed

$0

+
n.a.
n.a.
Upgrade

Dealer Specialties is a vehicle inventory merchandising franchise founded in 1995 in Monroe, Ohio. The company is headquartered at 60 Overbrook Drive, Monroe, OH, and has grown into a leading provider of photo, video, pricing analytics, vehicle condition reports, and marketing services for car dealerships.

The franchise began expanding in 1996, offering entrepreneurs the opportunity to deliver Dealer Specialties services under a well-established brand.

Dealer Specialties offers a range of dealership solutions, including professional vehicle photography and video, 360° walkarounds, C.A.R.Score condition reports, window sticker printing, and automated marketing content through tools like StoryBuilder and background removal technology.

What sets Dealer Specialties apart is its integration of merchandising and technology through its proprietary VinMotion platform. This system enables dealerships to manage inventory, create AI-driven content, and distribute listings efficiently—helping them stand out in a competitive automotive market.

Initial investment

The initial investment required for a Dealer Specialties franchise is $18,000 - $45,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $10,000
Travel and Living Expenses While Training $200 to $1,500 per person
Computer, Tablets, Camera, Laser Printer $3,000 to $5,000 per person
Signs $100 to $200
Misc. Opening Costs $1,000 to $20,000
Insurance $1,500 to $3,000
Advertising - 3 months $100 to $200
Additional Funds - 3 months $1,500 to $5,000
Total $17,900 to $44,900

Create a free account to access this table and more.
For more information see our plans here.

Sign up
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Type of Expenditure Amount
Initial Franchise Fee $10,000
Travel and Living Expenses While Training $200 to $1,500 per person
Computer, Tablets, Camera, Laser Printer $3,000 to $5,000 per person
Signs $100 to $200
Misc. Opening Costs $1,000 to $20,000
Insurance $1,500 to $3,000
Advertising - 3 months $100 to $200
Additional Funds - 3 months $1,500 to $5,000
Total $17,900 to $44,900

Franchise Disclosure Document

Below is Dealer Specialties's 2023 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.

Number of units

Dealer Specialties had 77 total units in 2023, of which 29 were franchised-owned and 48 company-owned.

Competitors

Below are some of

Dealer Specialties

key competitors in the

Other Automotive

sector.

Franchise
Franchisees
Royalty fee
Total investment
Revenue
Upgrade
EBITDA
Upgrade

29

New
+
-38%
-38%

$100 per Dealer Lot

$18,000

-

$45,000

$0

n.a.

$xxx,xxx

n.a.

xx%

n.a.

Training

Dealer Specialties provides a structured and required training program for new franchisees to ensure they can successfully operate their business. The program includes multiple elements, with emphasis on operations, software use, and ongoing improvement. Here are the key training components:

  1. Initial Training Program
    Dealer Specialties requires new franchisees and one additional person to complete a four-day training session at the company’s headquarters in Monroe, Ohio. Hotel accommodations are included in the franchise fee, while all other costs such as meals and travel are the responsibility of the franchisee.
  2. Operations and Software Training
    The training covers every aspect of operating a Dealer Specialties franchise, including comprehensive instruction on the proprietary software. Trainees must successfully complete the program to the franchisor's satisfaction before opening the business.
  3. Annual Training Requirements
    Franchisees must attend at least one franchisor-sponsored training session, conference, or event each calendar year. Failure to attend results in financial penalties, beginning with a $1,000 deduction and increasing upon repeated noncompliance.

Territory Protection

Dealer Specialties grants franchisees a non-exclusive, geographically defined territory. This means that while a franchisee is allowed to operate within a designated area, the franchisor may still operate or license others to run similar businesses in the same territory.

Additionally, the franchisor may use other channels like internet sales, telemarketing, or corporate accounts within that same area without compensating the franchisee.

Franchisees are prohibited from marketing or accepting orders outside their assigned territory. If they are not actively servicing their area, Dealer Specialties has the right to reduce the size of the territory.

Frequently Asked Questions

Competitors

Below are some of Dealer Specialties's key competitors in the Other Automotive sector.

Ideal Automotive Services

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$438,000 - $1,085,000
Revenue

?

Upgrade

Green Motion Car and Van Rental

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$168,000 - $1,547,000
Revenue

?

Upgrade

4EverCharge

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$103,000 - $623,000
Revenue

?

Upgrade

FlyMyRide

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$20,000 - $66,000
Revenue

?

Upgrade

Rivali Paint Protection

Franchisees

?

1
+
n.a.
n.a.
Investment

?

$209,000 - $549,000
Revenue

?

Upgrade

NextCar

Franchisees

?

12
+
9%
9%
Investment

?

$315,000 - $1,593,000
Revenue

?

Upgrade

All the data you need

We're the leading database for franchise professionals

For
Franchisees
Franchisors
Investors
Franchise Consultants

Unlimited FDD access

Access our library of 5,000+ Franchise Disclosure Documents, updated every day.

Read unlimited FDDs
Download unlimited FDDs

Transparent franchise data

Analyze financial data on 2,500+ franchise brands, without diving into FDDs. Revenue, profits, growth and more.

Franchise fees
Detailed initial investment

?

Revenue
Operating Profit (EBITDA)
Sector Revenue
Sector Operating Profit

Our plans

Create a free account, or upgrade to Pro

Free
For anyone looking into franchises.
Sign up
Franchise fees

?

Franchise units & growth

?

Detailed investment costs

?

Pay $49 per FDD download

?

Free Expert consultation

?

Pro
$199 / year
Unlimited franchise data.
For franchisees, investors and more.
You're on the Free plan 🎉
Complete your upgrade now
Upgrade to Pro
Everything in Free, plus:
Read unlimited FDDs
Download unlimited FDDs
Revenue (AUV)

?

Profit margins

?

Dedicated Franchise Expert

?

Industry benchmarks

?