Daboba: Redefining Bubble Tea with Roasted Brown Sugar Innovation

Daboba is a premium bubble tea franchise founded in early 2018 in Malaysia. The brand was created by a team of experienced Taiwanese trainers, bringing authentic tea expertise to its operations.

Headquartered in Shah Alam, Selangor, Malaysia, Daboba quickly expanded across Asia and beyond, including the United States, Cambodia, and Brunei. It began franchising shortly after its launch, driven by high demand for its signature drinks.

Daboba specializes in tea-based beverages, with its standout product being the Roasted Brown Sugar Pearl Milk Tea. The company prides itself on using high-quality ingredients and advanced brewing techniques. Its menu blends traditional Asian tea culture with modern flavor trends, offering a unique and satisfying experience for customers.

What sets Daboba apart from competitors is its focus on authenticity, innovation, and quality. The brand continually introduces new drink lines while maintaining its core identity rooted in Taiwanese tea craftsmanship. This approach appeals to both traditional tea enthusiasts and adventurous customers seeking new tastes.

Training

Daboba offers a detailed structure for training programs that are required or available to franchisees. These programs are critical to ensuring consistency and operational efficiency across all Daboba outlets. Here’s a summary of the training provided:

1. Initial Training: This is mandatory for the owners and general manager before the franchise opens. It includes standards, procedures, techniques, and the standard operating procedures of the business. The training must be completed to the Franchisor’s satisfaction and typically spans 10 days, including managerial training, hands-on recipe preparation, and opening support. A fee of $5,000 is charged, and the Franchisee must also cover associated costs like travel and accommodation.
2. Further Training: The Franchisor may require or offer additional training after the franchise opens. This may be necessary for business development or to ensure adherence to the Daboba system. These sessions can be online or in-person, and the Franchisee bears the associated costs.
3. Remedial Training: If audits or inspections indicate deficiencies, the Franchisor can require the Franchisee or its general manager to repeat training sessions. The cost for remedial training is $800 per day, plus expenses, with a four-day minimum.

Territory Protection

Daboba offers its franchisees a form of territory protection called a "Protected Area." This area is defined around the location of the franchised business and remains constant throughout the term of the franchise agreement.

While the exact size depends on population density and negotiations, it ensures that no other Daboba franchise or company-owned outlet using the same brand will be established within this area, as long as the franchisee remains in compliance with the agreement.

However, this protection is subject to several important limitations. The Protected Area excludes "Non-Traditional Venues" such as airports and stadiums, and Daboba reserves the right to market and distribute its products within the territory through alternate channels like online sales, grocery stores, and special events.