Colors On Parade: Revolutionizing Eco-Friendly Auto Repair

Colors On Parade has carved out a reputation as a top franchise in the mobile automotive paint and dent repair industry. Founded in 1988 by Robert Lowery in Conway, South Carolina, the brand has expanded steadily, with its first franchise opening in North Carolina in 1991. Over the years, the company has built a strong national presence.

Now headquartered in Myrtle Beach, South Carolina, Colors On Parade delivers a variety of services, including paintless dent repair, scratch removal, headlight restoration, alloy wheel repairs, and RV body work. Its mobile service model offers convenience and flexibility to customers across the country.

A key differentiator for Colors On Parade is its exclusive EcoSmart System. This innovative technology allows technicians to repair only the damaged section of a vehicle, dramatically cutting down on waste and emissions. As a result, the franchise combines top-tier repair quality with a commitment to environmental responsibility, setting it apart from traditional auto body shops.

Training

Colors On Parade provides a comprehensive training program for its franchisees to ensure consistent service quality and operational success. Here’s a summary of the main training programs and obligations:

1. Initial Training Program
   Franchisees must attend and satisfactorily complete all required training for each service they plan to offer. This includes paint repair and refinishing training provided by Colors On Parade in Myrtle Beach, SC, and paintless dent removal and interior repair training offered by approved third parties.
2. Ongoing Training in New Technology and Services
   Franchisees receive training in new technologies or services as they are added to the system. Mandatory training is provided at no cost, while optional training may involve reimbursement of costs.
3. National and Regional Meetings
   At least once a year, Colors On Parade holds national or regional meetings or conventions. Attendance is mandatory, and franchisees may be charged a fee to cover expenses.
4. Refresher and Additional Training
   Refresher courses and additional training are offered, sometimes on a regional basis. Mandatory sessions are free, but optional ones may involve a reasonable fee.
5. On-Site Assistance and Operational Advice
   Colors On Parade provides periodic on-site assistance and operational advice through area representatives or company employees, as well as marketing support, newsletters, and electronic communications.

Territory Protection

Colors On Parade grants franchisees a defined territory with a minimum estimated population of 100,000, where they can operate their business.

While franchisees have rights to certain accounts within that territory, they are not given exclusive or protected rights, meaning other franchisees or even the franchisor may operate or distribute services there. Franchisees are also prohibited from soliciting or providing services outside their assigned territory without prior written consent.

The franchise agreement explicitly states that no exclusive, protected, or expansion rights are promised, and Colors On Parade retains the right to operate or license others within the same territory.