Code Ninjas is a leading franchise in children’s coding education, offering an innovative platform where kids aged 5-15 can learn coding through the engaging process of building their own video games. Founded in 2016 by David Graham, a software developer and entrepreneur, Code Ninjas began in Pearland, Texas, with a vision to make coding accessible and enjoyable for children. 

The first franchise location was launched in Missouri City, Texas, in 2017, and since then, the company has expanded rapidly. Code Ninjas is headquartered in Atlanta, Georgia, after relocating from its original base in Houston, Texas, in 2024. 

The franchise has grown to become the largest kids' coding franchise in the world, with multiple locations in the United States, Canada, and the United Kingdom. The brand differentiates itself by offering a fun, immersive learning environment, utilizing a unique belt system similar to martial arts, where students progress through different levels of coding expertise.

Training 

Code Ninjas provides a comprehensive training program designed to equip franchisees with the knowledge and skills necessary to operate their centers effectively. The training is structured to cover several key areas:

1. Initial Training: New franchisees undergo an intensive training program at the Code Ninjas headquarters. This initial training typically lasts for several days and includes both classroom instruction and hands-on experience. The curriculum covers essential aspects of running a Code Ninjas franchise, including business operations, marketing strategies, customer service, and the proprietary Code Ninjas curriculum.
2. On-Site Training: Following the initial training at headquarters, Code Ninjas offers on-site training at the franchisee's location. This training is tailored to help franchisees set up their centers, understand the local market, and apply what they learned during the initial training in a practical environment.
3. Ongoing Support: Code Ninjas provides ongoing training and support through various channels. This includes webinars, regional training sessions, and access to a dedicated support team. Franchisees also receive updates on new programs, teaching techniques, and technology advancements to ensure they stay current with the latest in coding education.
4. Curriculum and Teaching Methods: Franchisees are trained on the Code Ninjas curriculum, which is designed around a belt system where students progress through different levels of coding expertise. The training ensures that franchisees and their staff can effectively teach this curriculum, fostering a fun and engaging learning environment for children.

Territory Protection

Code Ninjas franchisees benefit from territory protection, which is designed to ensure that each franchisee has a designated area where they can operate without direct competition from another Code Ninjas franchise. 

This protection helps franchisees build their business within a defined geographic region, safeguarding their investment and allowing them to focus on growing their customer base.

The specifics of the territory protection, including the exact size and boundaries, are typically outlined in the franchise agreement and are determined based on factors like population density and market potential.