Moe’s Southwest Grill Franchise FDD, Costs & Fees (2026)

Fast-casual Tex-Mex restaurant franchise offering a variety of customizable burritos, tacos, and bowls, featuring fresh and flavorful ingredients with a Southwest flair.

KEY FRANCHISE STATS

Franchisees

591

-7%

Franchise fee

$30,500

Investment

$625,000 - $1,850,000

Revenue (AUV)

$1,167,000

5.9%

Moe's Southwest Grill is a prominent fast-casual Tex-Mex franchise established in Atlanta, Georgia in 2000, known for its fresh Southwestern cuisine, lively atmosphere, and signature "Welcome to Moe's!" greeting. Part of GoTo Foods (formerly Focus Brands), Moe's began franchising in 2001 and now operates 591+ locations across the US, with AUV of approximately $1.17M. The brand competes in the premium fast-casual Mexican segment.

Want to know what Moe's Southwest Grill franchise owners actually earn? See the full income analysis, break-even timeline, and owner salary breakdown at SharpSheets → Moe's Southwest Grill Franchise Owner Income.

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Initial investment

The initial investment required for a Moe’s Southwest Grill franchise is $625,000 - $1,850,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure	Amount
Initial Franchise Fee	$30,500
Construction and Build Out Costs – Inline and Endcap	$245,000 to $540,700
Construction and Build Out Costs – Freestanding	$245,000 to $1,075,400
Permitting	$2,300 to $17,500
Equipment Package	$168,000 to $256,400
Millwork	$21,000 to $61,800
Furniture	$15,000 to $30,100
Menu Board, Graphics and Interior Signage	$7,500 to $10,100
Exterior Signage	$13,900 to $22,300
Computer System	$13,000 to $50,100
Smallwares	$9,800 to $20,000
TV/Music	$2,400 to $5,000
Architect/Engineer	$9,800 to $20,000
Rent	$4,500 to $20,000
Grand Opening Marketing	$25,000 to $35,000
Legal and Accounting Fees	$3,500 to $50,000
Insurance	$1,425 to $7,550
Misc. Opening Costs/Office Supplies	$2,500 to $5,000
Security Deposits	$1,500 to $8,000
Management Training Program Fee	$0 to $7,500
Travel and Living Expenses during Training	$8,100 to $11,700
On-Site Training Fee	$0 to $18,300
Opening Inventory	$15,000 to $35,000
Additional Funds - 3 Months	$25,000 to $53,000
Total Initial Investment – Endcap and Inline	$624,725 to $1,315,550
Total Initial Investment – Freestanding	$624,725 to $1,850,250

Type of Expenditure	Amount
Initial Franchise Fee	$30,500
Construction and Build Out Costs – Inline and Endcap	$245,000 to $540,700
Construction and Build Out Costs – Freestanding	$245,000 to $1,075,400
Permitting	$2,300 to $17,500
Equipment Package	$168,000 to $256,400
Millwork	$21,000 to $61,800
Furniture	$15,000 to $30,100
Menu Board, Graphics and Interior Signage	$7,500 to $10,100
Exterior Signage	$13,900 to $22,300
Computer System	$13,000 to $50,100
Smallwares	$9,800 to $20,000
TV/Music	$2,400 to $5,000
Architect/Engineer	$9,800 to $20,000
Rent	$4,500 to $20,000
Grand Opening Marketing	$25,000 to $35,000
Legal and Accounting Fees	$3,500 to $50,000
Insurance	$1,425 to $7,550
Misc. Opening Costs/Office Supplies	$2,500 to $5,000
Security Deposits	$1,500 to $8,000
Management Training Program Fee	$0 to $7,500
Travel and Living Expenses during Training	$8,100 to $11,700
On-Site Training Fee	$0 to $18,300
Opening Inventory	$15,000 to $35,000
Additional Funds - 3 Months	$25,000 to $53,000
Total Initial Investment – Endcap and Inline	$624,725 to $1,315,550
Total Initial Investment – Freestanding	$624,725 to $1,850,250

Franchise Disclosure Document

Below is Moe’s Southwest Grill's 2025 Franchise Disclosure Document. Sign up for free to view the document.

Number of units

Moe’s Southwest Grill had 596 total units in 2025, of which 591 were franchised-owned and 5 company-owned.

Frequently Asked Questions

Competitors

Below are some of

Moe’s Southwest Grill

key competitors in the

Steakhouse & Grill

sector.

Franchise

591

New

-7%

5.00%

$625,000

$1,850,000

$1,167,000

10.2%

BP Smokehouse

$200K - $500K

New

n.a.

5.00%

$396,000

$714,000

n.a.

Chili's

Over $500K

101

New

-42%

4.00%

$1,804,000

$6,504,000

n.a.

Barrel House

Over $500K

New

n.a.

5.00%

$540,000

$1,215,000

$1,534,000

n.a.

Native Grill and Wings

Over $500K

New

-9%

6.00%

$1,210,000

$2,329,000

$2,746,000

n.a.

Applebee’s

Over $500K

1416

New

-8%

4.00%

$617,000

$5,823,000

$2,823,000

n.a.

Cowboy Jack's

Over $500K

New

5.00%

$1,458,000

$6,130,000

n.a.

Training

Moe’s Southwest Grill prioritizes thorough training for its franchisees to ensure the successful operation of their restaurants.

The program is meticulously crafted to impart essential skills and knowledge, enabling franchisees to manage Moe’s Southwest Grill locations efficiently.

The training covers a wide range of restaurant management aspects. Franchisees learn vital operational techniques necessary for the restaurant's daily operations. This includes mastering the use of essential equipment, ensuring they can prepare Moe’s signature Southwestern dishes with expertise.

Beyond the initial training, Moe’s Southwest Grill is committed to the ongoing development of its franchisees. They offer continuous training programs that act as refresher courses, keeping franchisees up-to-date with any changes in operational procedures or brand standards.

Territory Protection

Franchisees are permitted to operate their Moe’s Southwest Grill restaurant only at the designated Accepted Location as specified by Moe’s Southwest Grill.

If the restaurant site has not been approved at the time of signing the Franchise Agreement, franchisees must choose a location that meets Moe’s site selection criteria within a designated site selection area.

Franchisees do not have exclusive or protected rights within this site selection area. However, franchisees may be granted a territory with limited protection, referred to as an "Area of Protection."