Moe's Southwest Grill, a prominent name in the fast-casual dining sector, was established in Atlanta, Georgia, during the winter of 2000. The restaurant quickly made a name for itself with its fresh Southwestern cuisine and lively, welcoming atmosphere, winning the hearts of many patrons.
Moe's has become celebrated not only for its delicious burritos and other Southwestern dishes but also for its love of classic rock and relaxed vibe.
In 2001, Moe's began its expansion journey. The franchise's growth has been bolstered by accolades such as being listed in Fast Casual's "Top 100 Movers and Shakers" and being recognized as a leading new franchise by Entrepreneur Magazine.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Moe’s Southwest Grill prioritizes thorough training for its franchisees to ensure the successful operation of their restaurants.
The program is meticulously crafted to impart essential skills and knowledge, enabling franchisees to manage Moe’s Southwest Grill locations efficiently.
The training covers a wide range of restaurant management aspects. Franchisees learn vital operational techniques necessary for the restaurant's daily operations. This includes mastering the use of essential equipment, ensuring they can prepare Moe’s signature Southwestern dishes with expertise.
Beyond the initial training, Moe’s Southwest Grill is committed to the ongoing development of its franchisees. They offer continuous training programs that act as refresher courses, keeping franchisees up-to-date with any changes in operational procedures or brand standards.
Franchisees are permitted to operate their Moe’s Southwest Grill restaurant only at the designated Accepted Location as specified by Moe’s Southwest Grill.
If the restaurant site has not been approved at the time of signing the Franchise Agreement, franchisees must choose a location that meets Moe’s site selection criteria within a designated site selection area.
Franchisees do not have exclusive or protected rights within this site selection area. However, franchisees may be granted a territory with limited protection, referred to as an "Area of Protection."
KEY FRANCHISE STATS
All you need to know about this franchise
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Below are some of
Moe’s Southwest Grill
key competitors in the
Steakhouse & Grill
sector.
591
$30,500
$625,000
$1,850,000
n.a.
$1,167,000
$xxx,xxx
70.4%
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10.2%
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