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Moe’s Southwest Grill Franchise FDD, Costs & Fees (2026)

Fast-casual Tex-Mex restaurant franchise offering a variety of customizable burritos, tacos, and bowls, featuring fresh and flavorful ingredients with a Southwest flair.

KEY FRANCHISE STATS

Franchisees

?

591
+
-7%
-7%
Franchise fee

?

$30,500
Investment

?

$625,000 - $1,850,000
Revenue (AUV)

?

Undisclosed

$1,167,000

+
5.9%
5.9%
Upgrade

Moe's Southwest Grill, a prominent name in the fast-casual dining sector, was established in Atlanta, Georgia, during the winter of 2000. The restaurant quickly made a name for itself with its fresh Southwestern cuisine and lively, welcoming atmosphere, winning the hearts of many patrons.

Moe's has become celebrated not only for its delicious burritos and other Southwestern dishes but also for its love of classic rock and relaxed vibe.

In 2001, Moe's began its expansion journey. The franchise's growth has been bolstered by accolades such as being listed in Fast Casual's "Top 100 Movers and Shakers" and being recognized as a leading new franchise by Entrepreneur Magazine.

Initial investment

The initial investment required for a Moe’s Southwest Grill franchise is $625,000 - $1,850,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $30,500
Construction and Build Out Costs – Inline and Endcap $245,000 to $540,700
Construction and Build Out Costs – Freestanding $245,000 to $1,075,400
Permitting $2,300 to $17,500
Equipment Package $168,000 to $256,400
Millwork $21,000 to $61,800
Furniture $15,000 to $30,100
Menu Board, Graphics and Interior Signage $7,500 to $10,100
Exterior Signage $13,900 to $22,300
Computer System $13,000 to $50,100
Smallwares $9,800 to $20,000
TV/Music $2,400 to $5,000
Architect/Engineer $9,800 to $20,000
Rent $4,500 to $20,000
Grand Opening Marketing $25,000 to $35,000
Legal and Accounting Fees $3,500 to $50,000
Insurance $1,425 to $7,550
Misc. Opening Costs/Office Supplies $2,500 to $5,000
Security Deposits $1,500 to $8,000
Management Training Program Fee $0 to $7,500
Travel and Living Expenses during Training $8,100 to $11,700
On-Site Training Fee $0 to $18,300
Opening Inventory $15,000 to $35,000
Additional Funds - 3 Months $25,000 to $53,000
Total Initial Investment – Endcap and Inline $624,725 to $1,315,550
Total Initial Investment – Freestanding $624,725 to $1,850,250

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Type of Expenditure Amount
Initial Franchise Fee $30,500
Construction and Build Out Costs – Inline and Endcap $245,000 to $540,700
Construction and Build Out Costs – Freestanding $245,000 to $1,075,400
Permitting $2,300 to $17,500
Equipment Package $168,000 to $256,400
Millwork $21,000 to $61,800
Furniture $15,000 to $30,100
Menu Board, Graphics and Interior Signage $7,500 to $10,100
Exterior Signage $13,900 to $22,300
Computer System $13,000 to $50,100
Smallwares $9,800 to $20,000
TV/Music $2,400 to $5,000
Architect/Engineer $9,800 to $20,000
Rent $4,500 to $20,000
Grand Opening Marketing $25,000 to $35,000
Legal and Accounting Fees $3,500 to $50,000
Insurance $1,425 to $7,550
Misc. Opening Costs/Office Supplies $2,500 to $5,000
Security Deposits $1,500 to $8,000
Management Training Program Fee $0 to $7,500
Travel and Living Expenses during Training $8,100 to $11,700
On-Site Training Fee $0 to $18,300
Opening Inventory $15,000 to $35,000
Additional Funds - 3 Months $25,000 to $53,000
Total Initial Investment – Endcap and Inline $624,725 to $1,315,550
Total Initial Investment – Freestanding $624,725 to $1,850,250

Franchise Disclosure Document

Below is Moe’s Southwest Grill's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.

Number of units

Moe’s Southwest Grill had 596 total units in 2025, of which 591 were franchised-owned and 5 company-owned.

Competitors

Below are some of

Moe’s Southwest Grill

key competitors in the

Steakhouse & Grill

sector.

Franchise
Franchisees
Royalty fee
Total investment
Revenue
Upgrade
EBITDA
Upgrade

591

New
+
-7%
-7%

5.00%

$625,000

-

$1,850,000

$1,167,000

n.a.

$xxx,xxx

10.2%

xx%

n.a.

Training 

Moe’s Southwest Grill prioritizes thorough training for its franchisees to ensure the successful operation of their restaurants.

The program is meticulously crafted to impart essential skills and knowledge, enabling franchisees to manage Moe’s Southwest Grill locations efficiently.

The training covers a wide range of restaurant management aspects. Franchisees learn vital operational techniques necessary for the restaurant's daily operations. This includes mastering the use of essential equipment, ensuring they can prepare Moe’s signature Southwestern dishes with expertise.

Beyond the initial training, Moe’s Southwest Grill is committed to the ongoing development of its franchisees. They offer continuous training programs that act as refresher courses, keeping franchisees up-to-date with any changes in operational procedures or brand standards.

Territory Protection

Franchisees are permitted to operate their Moe’s Southwest Grill restaurant only at the designated Accepted Location as specified by Moe’s Southwest Grill.

If the restaurant site has not been approved at the time of signing the Franchise Agreement, franchisees must choose a location that meets Moe’s site selection criteria within a designated site selection area.

Franchisees do not have exclusive or protected rights within this site selection area. However, franchisees may be granted a territory with limited protection, referred to as an "Area of Protection."

Frequently Asked Questions

Competitors

Below are some of Moe’s Southwest Grill's key competitors in the Steakhouse & Grill sector.

BP Smokehouse

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$396,000 - $714,000
Revenue

?

Upgrade

Cowboy Jack's

Franchisees

?

5
+
0%
0%
Investment

?

$1,458,000 - $6,130,000
Revenue

?

Upgrade

Rodizio Grill

Franchisees

?

16
+
23%
23%
Investment

?

$1,066,000 - $3,650,000
Revenue

?

Upgrade

Black Rock Bar & Grill

Franchisees

?

15
+
0%
0%
Investment

?

$1,520,000 - $4,999,000
Revenue

?

Upgrade

Native Grill and Wings

Franchisees

?

21
+
-9%
-9%
Investment

?

$1,210,000 - $2,329,000
Revenue

?

Upgrade

Pepper Lunch

Franchisees

?

6
+
0%
0%
Investment

?

$714,000 - $1,501,000
Revenue

?

Upgrade

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