Bodenvy is a body-sculpting med-spa franchise offering non-invasive, permanent fat reduction and holistic wellness services. It was founded in 2019 by Jim and Helena Kucik in Winter Park, a neighborhood in Orlando, Florida.

The company is headquartered in Orlando and gained national recognition as the number one CoolSculpting provider in the United States in both 2020 and 2021. Bodenvy began franchising in 2022 to expand its successful model across the country.

The franchise specializes in selling high-ticket wellness and aesthetic treatment packages, with average customer spending exceeding $5,000. Services offered include CoolSculpting Elite, CoolTone, laser lipo, skin tightening, cellulite reduction, lymphatic drainage, hormone therapy, GLP-1 injections, and personalized weight-loss and nutrition coaching..

Each location typically operates in a compact space ranging from 1,400 to 2,000 square feet and is designed to function with a lean staff while maximizing efficiency and revenue.

Training

Bodenvy provides a comprehensive training program for its franchisees to ensure proper business setup and operational standards. The franchise offers multiple layers of training and support before and after opening. Here are the key training programs:

1. Initial Training Program: Bodenvy conducts an initial training program before the business opens. This includes education on systems, operations, and brand standards essential to running the franchise. Franchisees are responsible for attending this training to be adequately prepared.
2. Employee Training Support: As part of the opening support, Bodenvy assists franchisees in training their employees. Although Bodenvy supports the training process, hiring decisions and employment conditions remain the franchisee’s responsibility.
3. On-site Opening Support: A Bodenvy representative provides on-site support for 4 to 5 days during the business opening phase. This helps ensure smooth operations and compliance with brand expectations.
4. Post-Opening Operational Advice: After opening, Bodenvy offers ongoing support through advice by phone or email. If on-site support is requested post-opening, it may be provided at a fee of $600 per day plus expenses.

Territory Protection

Bodenvy grants its franchisees a designated area for operation, but this does not constitute an exclusive territory. The franchisor retains the right to establish other franchises or company-owned locations, and to sell products or services under the Bodenvy name through alternative channels such as online platforms. Therefore, while the franchisee is assigned a territory, the agreement does not prevent the franchisor from entering that same area through other means.

Additionally, the lack of formal territorial exclusivity means that franchisees may face potential competition from nearby Bodenvy operations, whether franchised or corporate-owned.

The franchise model focuses on brand expansion and may involve multiple outlets within close proximity if deemed strategically beneficial. This structure allows Bodenvy to adapt its market presence but requires franchisees to remain competitive and innovative within their designated area.