Auto Select is a U.S.-based automotive repair-service franchise that specializes in vehicle maintenance, diagnostics, and tire sales. The brand was established in 2000 and operates multiple locations across Wisconsin, including cities such as Appleton, Green Bay, Neenah, and Wausau.
Headquartered in Appleton, Wisconsin, Auto Select locations are independently owned and operated, maintaining consistent branding and service standards.
The franchise offers a wide range of services including oil changes, brake repair, air conditioning service, tire replacement, wheel alignment, and transmission repair.
One of Auto Select's key differentiators is its 36-month / 36,000-mile limited warranty on parts and labor. This warranty adds significant value and builds customer trust, positioning the brand as a professional and dependable alternative to smaller, independent shops.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Auto Select provides a comprehensive range of training programs to ensure franchisees are well-prepared to manage and grow their Service Centers effectively. These programs are structured to cover both the initial setup and ongoing operational needs of the business.
Auto Select grants franchisees the right to operate at a specifically approved location, referred to as the “Premises.” Franchisees are not permitted to relocate or conduct business at any other site without obtaining prior written consent from the franchisor.
However, the franchisor makes it clear that this territorial right does not extend to any other Auto Select Service Center that is already open, under development, or approved at the time the franchisee’s Premises is designated. This arrangement does not constitute exclusive territory protection.
The franchisor reserves the right to approve and establish other Auto Select Service Centers, potentially near the franchisee’s location, unless already restricted by a specific agreement.
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Below are some of
Auto Select
key competitors in the
Other Automotive
sector.
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Rivali Paint Protection is an automotive-appearance franchise offering paint protection film, ceramic coatings, and window tinting, serving car enthusiasts and dealerships, and known for meticulous installations, premium materials, and clean studios that position services as long-term investments in vehicle appearance.
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Thrifty Car Rental is a vehicle-rental franchise offering airport and local car hire services, serving business and leisure travellers, and known for recognizable brand strength, broad global presence and scalable fleet-management business model.
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RimTyme Custom Wheels & Tires is an automotive retail franchise offering custom wheels, tires, and rent-to-own payment plans, serving vehicle enthusiasts seeking upgrades, and known for same-day installations, flexible financing and a targeted niche market.
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