Aerus is a healthy-home franchise rooted in nearly a century of innovation. Founded in 1924 in the United States as Electrolux Corp. USA by Gustaf Sahlin, the brand quickly became known for its durable canister vacuum systems. Its Model XXX vacuum, launched in 1937 and sold until 1954, became a Smithsonian-recognized icon, with 14 million units sold.

Rebranded as Aerus LLC in 2001 (following the sale of Electrolux naming rights in 2000), the company diversified beyond floor care into air and water purification systems.

Headquartered in Bristol, Virginia, with corporate offices also in Dallas, Texas, Aerus manufactures and distributes "healthy-home products" through over 500 franchise and distributor locations across North America.

Franchising officially launched around 2001–2002, extending the company’s direct-sales legacy into the franchise model. Franchisees—known as "Healthy Home Consultants"—offer a broad portfolio that includes state-of-the-art floor care systems, air purification (notably ActivePure Technology), and water-filtration solutions.

Training

Aerus provides its franchisees with foundational and continuing training to help them operate their businesses effectively. Here is a breakdown of the training programs offered:

1. Pre-Opening Training
   Aerus requires franchisees to participate in a pre-opening training program. This training may take place at Aerus’ corporate facilities or another designated location and is intended to equip franchisees with operational knowledge, including product education and sales techniques. Franchisees must cover their own travel, lodging, and other related expenses.
2. Ongoing Training and Support
   In addition to the initial training, Aerus may require franchisees to attend refresher courses or ongoing training programs. These sessions are designed to update franchisees on new products, business practices, and any operational changes. The goal is to maintain consistent service quality and brand standards across all locations.
3. Training for Special Programs
   Franchisees participating in the Beyond by Aerus program may receive additional training tailored to that premium product line. This ensures that they are well-prepared to market and support these advanced offerings. The franchisor may provide this training in conjunction with or separate from the standard training programs.

Territory Protection

Aerus grants its franchisees the right to operate within an “Approved Location,” but it does not provide exclusive territorial protection. Franchisees must obtain approval from the franchisor for their business location before signing any lease or purchase agreement.

Although this ensures a level of operational control, it does not prevent other franchisees or company-operated locations from opening nearby. The franchise agreement emphasizes maintaining standards at the Approved Location, including cleanliness, décor, and merchandising, rather than restricting competition geographically.

Even satellite outlets and licensees can operate as long as service obligations are met, potentially within proximity to existing franchises. As a result, Aerus franchisees operate under a model that prioritizes brand consistency and flexibility over exclusive territorial rights.