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Yogen Früz is a global frozen yogurt and smoothie franchise that began in 1986 in Thornhill, Ontario, Canada. The brand was founded by brothers Michael and Aaron Serruya, who opened the first store at The Promenade Shopping Centre near Toronto.
The company is headquartered in Markham, Ontario, and has grown into one of the most recognized frozen yogurt brands worldwide.
The franchise started expanding quickly, with the first franchised location opening in 1987, just one year after the brand’s launch. By 1989, Yogen Früz had already reached 100 stores, showing strong early demand for its concept.
Yogen Früz sells frozen yogurt, smoothies, fruit blends, and customizable soft-serve treats focused on healthier dessert alternatives. The brand emphasizes low-fat, non-fat, no-sugar-added, and non-dairy options to appeal to health-conscious consumers. Its focus on natural flavors and lighter ingredients helps it stand out from traditional ice cream shops.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
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Yogen Früz® delivers a comprehensive training program designed to prepare franchisees and their key personnel for successful operations. The training includes classroom instruction, on-site assistance, and optional refresher courses. Here are the main components of the program:
Yogen Früz® offers franchisees a defined Territory, but it is not exclusive. The specific size and shape of the Territory are mutually agreed upon during location approval and are included in the Franchise Agreement.
As long as the franchisee remains compliant with the agreement, Yogen Früz® will not authorize another business using the same format within that defined Territory. However, the franchisor explicitly states that you may face competition from other franchisees, company-owned locations, or other distribution channels under Yogen Früz®’s control.
Franchisees and others may accept or solicit orders from customers outside their designated Territory through methods like internet or catalog sales. This arrangement allows for some protection at the physical premises level, but it does not offer true exclusivity across all sales or marketing channels.
KEY FRANCHISE STATS
All you need to know about this franchise
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Below are some of
Yogen Fruz
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Retail Food
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Yogen Fruz is a frozen yogurt and smoothie franchise offering customizable frozen yogurt, fruit blends, and refreshing beverages, serving health-conscious dessert lovers, and known for guilt-free treats, strong global brand recognition, and flexible formats that fit malls and streetside locations.
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NuYo is a frozen yogurt franchise offering self-serve frozen yogurt with rotating flavors and extensive toppings, serving health-conscious dessert lovers and families, and known for customizable creations, bright neighborhood shops, and a focus on fresh, high-quality frozen yogurt experiences.
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Mrs. Fields is a bakery and gifting franchise offering fresh-baked cookies, brownies, chocolates, and gift baskets, serving retail shoppers and corporate clients, and known for warm, familiar branding, giftability, and high-quality baked goods.
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Farm Stores is a drive-thru convenience store franchise offering fresh groceries, baked goods, and beverages for busy customers on the go.
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Health and wellness retail franchise offering a wide range of vitamins, supplements, and health products, focusing on promoting a healthy lifestyle.
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MGM Wine & Spirits offers a wide selection of wines, spirits, and craft beers, providing customers with a one-stop shop for all their beverage needs. With knowledgeable staff and a commitment to customer satisfaction, MGM Wine & Spirits ensures a pleasant shopping experience.
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