Yogen Fruz is a frozen yogurt and smoothie franchise offering customizable frozen yogurt, fruit blends, and refreshing beverages, serving health-conscious dessert lovers, and known for guilt-free treats, strong global brand recognition, and flexible formats that fit malls and streetside locations.
KEY FRANCHISE STATS
Franchisees
?
28
+
-10%
-10%
Franchise fee
?
$25,000
Investment
?
$285,000 - $755,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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Yogen Früzis a global frozen yogurt and smoothie franchise that began in 1986 in Thornhill, Ontario, Canada. The brand was founded by brothers Michael and Aaron Serruya, who opened the first store at The Promenade Shopping Centre near Toronto.
The company is headquartered in Markham, Ontario, and has grown into one of the most recognized frozen yogurt brands worldwide.
The franchise started expanding quickly, with the first franchised location opening in 1987, just one year after the brand’s launch. By 1989, Yogen Früz had already reached 100 stores, showing strong early demand for its concept.
Yogen Früz sells frozen yogurt, smoothies, fruit blends, and customizable soft-serve treats focused on healthier dessert alternatives. The brand emphasizes low-fat, non-fat, no-sugar-added, and non-dairy options to appeal to health-conscious consumers. Its focus on natural flavors and lighter ingredients helps it stand out from traditional ice cream shops.
Initial investment
The initial investment required for a Yogen Fruz franchise is
$285,000 - $755,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$25,000
On-Site Evaluation
$0 to $5,000
Leasehold Improvements, Construction Cost
$100,000 to $300,000
Blueprints & Design Fees
$10,000 to $40,000
Lease Payments / Rental Expenses
$10,000 to $60,000
Frozen Dessert Machinery
$7,600 to $41,200
Other Equipment, Furnishings & Signage
$68,000 to $160,000
Point of Sale System
$6,500 to $7,500
Travel & Living Expenses While Training
$500 to $25,000
Security Deposits
$4,000 to $30,000
Professional Fees
$8,000 to $30,000
Licenses and Permits
$5,000 to $10,000
Insurance
$2,500 to $5,000
Grand Opening Advertising
$5,000 to $10,000
Opening Inventory
$3,000 to $6,000
Additional Funds – 3 Months
$30,000 to $100,000
Total
$285,100 to $754,700
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Type of Expenditure
Amount
Initial Franchise Fee
$25,000
On-Site Evaluation
$0 to $5,000
Leasehold Improvements, Construction Cost
$100,000 to $300,000
Blueprints & Design Fees
$10,000 to $40,000
Lease Payments / Rental Expenses
$10,000 to $60,000
Frozen Dessert Machinery
$7,600 to $41,200
Other Equipment, Furnishings & Signage
$68,000 to $160,000
Point of Sale System
$6,500 to $7,500
Travel & Living Expenses While Training
$500 to $25,000
Security Deposits
$4,000 to $30,000
Professional Fees
$8,000 to $30,000
Licenses and Permits
$5,000 to $10,000
Insurance
$2,500 to $5,000
Grand Opening Advertising
$5,000 to $10,000
Opening Inventory
$3,000 to $6,000
Additional Funds – 3 Months
$30,000 to $100,000
Total
$285,100 to $754,700
Franchise Disclosure Document
Below is Yogen Fruz's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Yogen Fruz had 28 total units in 2025, of which 28 were franchised-owned and 0 company-owned.
Frequently Asked Questions
What is the royalty fee?
The royalty fee for a Yogen Fruz franchise is 6.00%. In addition, you would have to pay the advertising (or national brand fund) fee of 2.00%.
What is the total investment?
The initial investment required for a Yogen Fruz franchise is $285,000 - $755,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
What is the initial franchise fee?
The initial franchise fee for a Yogen Fruz franchise is $25,000. This is typically paid upfront as part of the total initial investment, after signature of the Franchise Agreeement.
Yogen Früz® delivers a comprehensive training program designed to prepare franchisees and their key personnel for successful operations. The training includes classroom instruction, on-site assistance, and optional refresher courses. Here are the main components of the program:
Initial Training Program Franchisees must send their Operating Principal, General Manager, and one additional employee to complete the mandatory initial training at Yogen Früz® headquarters and affiliated locations in Toronto, Ontario. The program typically lasts two weeks and includes classroom and operational instruction using company manuals, videos, and point-of-sale system training.
Opening Assistance A representative is provided for up to one week to support the franchisee with pre-opening and opening activities. This includes hands-on help and supervision to ensure a smooth launch of the business.
Remedial and Supplemental Training If needed, Yogen Früz® offers additional on-site training for underperforming locations or personnel. This may involve a per diem fee along with expenses for travel, lodging, and meals unless the Franchisor deems the training necessary.
Territory Protection
Yogen Früz® offers franchisees a defined Territory, but it is not exclusive. The specific size and shape of the Territory are mutually agreed upon during location approval and are included in the Franchise Agreement.
As long as the franchisee remains compliant with the agreement, Yogen Früz® will not authorize another business using the same format within that defined Territory. However, the franchisor explicitly states that you may face competition from other franchisees, company-owned locations, or other distribution channels under Yogen Früz®’s control.
Franchisees and others may accept or solicit orders from customers outside their designated Territory through methods like internet or catalog sales. This arrangement allows for some protection at the physical premises level, but it does not offer true exclusivity across all sales or marketing channels.