HoneyBaked Ham Franchise FDD, Costs & Fees (2025)

KEY FRANCHISE STATS

All you need to know about this franchise in a snapshot

Franchisees

?

208
+
-3%
-3%
Investment required

?

$581,000 - $877,000
Revenue (AUV)

?

$924,000
Undisclosed
Pro
+
7.5%
+
xx%
-xx%
7.5%
Initial franchise fee

?

$15,000
Royalty fees

?

6.00%
+
4.25%
Operating Profit

?

12.0%

Pro
Franchisees

?

208
+
-3%
-3%
Investment required

?

$581,000 - $877,000
Franchise fee

?

$15,000
Royalty fees

?

6.00%
+
4.25%
Revenue (AUV)

?

$924,000
Undisclosed
Pro
+
7.5%
+
xx%
-xx%
7.5%
Operating Profit

?

12.0%

Pro

HoneyBaked Ham: Perfecting Holiday Feasts and Everyday Meals Since 1957

HoneyBaked Ham Company is a well-known franchise specializing in premium, spiral-sliced glazed hams, turkeys, and other high-quality holiday and special occasion meals. The company was founded in 1957 by Harry J. Hoenselaar in Detroit, Michigan, and it quickly became famous for its unique preparation methods and the delicious, sweet glaze on its hams. 

Today, the franchise is headquartered in Alpharetta, Georgia, and has grown into a beloved national brand with multiple locations across the United States.

HoneyBaked Ham began franchising in 1998, offering a robust business model that combines retail, catering, gifting, and dine-in lunch services. 

This multi-revenue stream approach allows franchisees to operate profitably year-round, not just during the busy holiday seasons. The franchise is particularly known for its commitment to quality and customer service, ensuring that each product meets their high standards through a meticulous 24-point inspection process.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Development Fee $15,000
Franchise Fee $15,000
Travel and Living Expenses while Training $2,000 - $7,500
Real Estate and Improvements $245,000 - $425,000
Architectural $11,500 - $18,350
Equipment, Décor and Fixtures $170,000 - $200,000
Rent $12,200 - $40,000
Security Deposit $5,000 - $13,000
Other Deposits and Licenses $2,700 - $4,600
Signs $16,000 - $27,500
Opening Advertising $10,000 - $25,000
Opening Inventory, Products, Supplies, Smallwares and Training Materials $15,000 - $20,000
CMS Point-of-Sale System $12,000 - $16,000
Additional Funds $50,000
Total $581,400 - $876,950

Franchise Disclosure Document

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Competitors

Franchise
Franchisees
Growth
Initial fee
Investment
Revenue
Gross Profit
Operating Profit
Industry

208

+
-3%
-3%
No growth
New

$15,000

$581,000

-

$877,000

n.a.

$924,000

Pro

62.3%

Pro

12.0%

Pro

Retail

Training 

HoneyBaked Ham Franchise offers a comprehensive training program designed to ensure that franchisees are fully prepared to operate their business successfully. The training includes several key components:

  1. Initial Training: Franchisees participate in an intensive, multi-week training program held at the HoneyBaked Ham headquarters in Alpharetta, Georgia. This program covers all aspects of the business, including product preparation, inventory management, customer service, and point-of-sale systems. Franchisees also learn about the brand's signature products, such as the spiral-sliced hams and turkeys, and how to maintain the high quality that HoneyBaked Ham is known for.
  2. Operational Training: In addition to classroom instruction, franchisees receive hands-on training in an actual HoneyBaked Ham store. This practical experience allows franchisees to apply what they've learned in a real-world setting, including how to manage staff, handle peak holiday seasons, and implement marketing strategies effectively.
  3. Ongoing Support: After the initial training, HoneyBaked Ham provides continuous support to franchisees through regional field representatives, online resources, and regular updates. This ongoing support helps franchisees stay current with industry trends, new product offerings, and best practices in business management.

Territory Protection

HoneyBaked Ham franchise offers territory protection to its franchisees. This protection ensures that each franchisee has exclusive rights to operate within a designated geographic area, meaning that no other HoneyBaked Ham franchise can open within that territory. 

This exclusivity allows franchisees to build their business and customer base without the concern of internal competition from other franchise locations within their market.

The specific size and boundaries of the protected territory are determined based on factors such as population density, market demand, and other relevant considerations.

Number of units

2025
Franchised units

215

209

208

Company-owned units

225

230

231

Total units

440

439

439

Competitors

Farm Stores

Investment required
$145,000
-
$943,000
Franchisees
44
+
7%
7%

The Vitamin Shoppe

Investment required
$529,000
-
$977,000
Franchisees
2
+
n.a.
n.a.

MGM Wine & Spirits

Investment required
$532,000
-
$2,215,000
Franchisees
27
+
-7%
-7%

Beef Jerky Outlet

Investment required
$197,000
-
$407,000
Franchisees
74
+
-17%
-17%

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