Beef Jerky Outlet: Leading the Way in Gourmet Snack Franchising

Beef Jerky Outlet, established in 2010 in Seymour, Tennessee, has rapidly become a premier destination for gourmet jerky enthusiasts. With its headquarters now located in Kodak, Tennessee, the company began franchising in 2010, offering entrepreneurs the opportunity to join a unique retail experience.

Specializing in a diverse range of premium jerky flavors—from traditional beef to exotic meats like alligator and kangaroo—the outlet caters to a wide array of taste preferences. Beyond jerky, their product lineup includes sauces, rubs, and other snack items, appealing to both casual shoppers and dedicated food connoisseurs.

What sets Beef Jerky Outlet apart is its commitment to quality and variety. By focusing exclusively on jerky and related products, the franchise creates a niche market presence, distinguishing itself from general snack retailers.

This specialization, combined with a distinctive in-store experience where customers can sample products before purchasing, enhances its appeal and competitive edge in the gourmet snack industry.

Training

Beef Jerky Outlet (BJOF), provides a structured raining program to ensure franchisees and their key personnel are well-prepared to operate their stores.

1. Initial Training Program
   • Conducted after signing the Franchise Agreement and before the store opens.
   • Involves approximately three to five days of training, either at your store or a designated site.
   • Includes classroom and on-the-job training using the Operations Manual and other materials.
   • Training costs for the franchisee and one additional individual are covered by the initial franchise fee, but travel, lodging, and meals are additional expenses.
2. Pre-Store Opening Training
   • Covers topics such as recruiting, management, operations, store opening guides, and marketing.
   • Involves a mix of online and in-person sessions at affiliate or franchisee stores.
   • Typical training hours range from 2-4 hours for classroom learning and 4-6 hours for on-the-job training per subject.
3. Field Support Team (FST) Assistance
   • Franchisees will receive direct support from the FST 30 days prior to store opening.
   • The FST conducts onsite visits within 60 days of store opening. Additional onsite assistance is available at the franchisee's expense.
4. Ongoing and Refresher Training
   • Refresher training programs may be offered periodically and could be mandatory for franchisees and key personnel.
   • While these programs are generally free, the franchisee must bear related expenses like travel and lodging.
5. Additional and Replacement Training
   • Replacement of the “Highly Trusted Individual” or additional employee training incurs additional fees, including expenses such as travel and accommodation.
6. Online Tutorials and Guides
   • For subsequent stores, online resources are made available in lieu of formal training sessions.

Territory Protection

Beef Jerky Outlet provides limited territorial protection, ensuring no other franchise store operates within the designated territory, typically a two-mile radius around the franchisee’s store.

However, this protection excludes non-solicited sales from outside the territory and competition from other channels, such as different brand outlets or non-traditional sites like airports. Franchisees may have the first right of refusal for such locations, maintaining some competitive advantage.