Wild Bill's Soda Franchise FDD, Costs & Fees (2026)

Wild Bill's Soda is a specialty beverage franchise offering craft sodas, refillable mugs and event-based beverage services, serving festival visitors and soda enthusiasts, and known for nostalgic branding and distinctive soda flavors.

KEY FRANCHISE STATS

Franchisees

54%

Franchise fee

$49,500

Investment

$110,000 - $256,000

Revenue (AUV)

n.a.

Wild Bill's Soda is a mobile craft beverage franchise serving old-fashioned sodas at fairs, festivals, conventions, and other events. Its Old West-inspired stands pour drinks from taps and offer collectible stainless steel mugs. The beverage lineup includes root beer, black cherry, orange cream, vanilla cream, and other flavored sodas.

The brand began in New Jersey in 2002 with a mobile soda wagon serving event visitors. Its business developed around craft soda recipes, collectible mugs, and an event-based service format rather than permanent restaurant locations. Wild Bill's Soda Franchising, LLC was established in 2014 and began offering franchises that year. The franchise model uses branded mobile stands and designated beverage supplies, while the company also sells packaged craft soda through retail and online channels.

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Initial investment

The initial investment required for a Wild Bill's Soda franchise is $110,000 - $256,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure	Amount
Initial Franchise Fee	$49,500
Storage Unit Deposits	$1,000 – $1,500
Equipped Wild Bill’s Mobile Stand and Trailer	$30,000 – $125,000
Tow Vehicle	$0 – $6,100
Initial Inventory	$15,000 – $35,000
Computer, Software, and Business Management System	$650 – $1,750
Insurance Deposits – Three Months	$2,000 – $6,000
Travel for Initial Training	$500 – $3,000
Professional Fees	$0 – $3,000
Licenses and Permits	$250 – $400
Event Registration Fees	$5,000 – $10,000
Additional Funds – Three Months	$6,000 – $15,000
Total Estimated Initial Investment	$109,900 – $256,250

Type of Expenditure	Amount
Initial Franchise Fee	$49,500
Storage Unit Deposits	$1,000 – $1,500
Equipped Wild Bill’s Mobile Stand and Trailer	$30,000 – $125,000
Tow Vehicle	$0 – $6,100
Initial Inventory	$15,000 – $35,000
Computer, Software, and Business Management System	$650 – $1,750
Insurance Deposits – Three Months	$2,000 – $6,000
Travel for Initial Training	$500 – $3,000
Professional Fees	$0 – $3,000
Licenses and Permits	$250 – $400
Event Registration Fees	$5,000 – $10,000
Additional Funds – Three Months	$6,000 – $15,000
Total Estimated Initial Investment	$109,900 – $256,250