We Insure is an insurance franchise offering a wide range of insurance products and services, providing personalized coverage solutions for individuals and businesses.
KEY FRANCHISE STATS
Franchisees
?
197
+
6%
6%
Franchise fee
?
$50,000
Investment
?
$44,000 - $137,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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We Insureis a prominent national insurance franchise known for its innovative approach, giving agents access to leading insurance carriers while offering robust back-office support. Established in 2009 in Jacksonville, Florida, the brand has seen impressive growth and now operates across the country.
That same year, We Insure launched its franchising program, enabling independent agents and entrepreneurs to tap into its strong network of carriers, advanced technology, and comprehensive operational assistance.
The franchise delivers a broad portfolio of insurance products, covering areas like home, auto, business, and life insurance.
What truly differentiates We Insure is its combination of wide-ranging carrier partnerships and a full-service support system, allowing franchise owners to focus on sales and customer service while We Insure manages administrative tasks, IT support, customer service, and marketing efforts.
Initial investment
The initial investment required for a We Insure franchise is
$44,000 - $137,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$50,000
Agency Management System License Activation Fee
$200 – $400
E&O/Cyber Insurance
$130
Real Estate/Rent
$500 – $2,000
Leasehold Improvements
$0 – $15,000
Furniture, Fixtures, and Equipment
$1,000 – $5,000
Utility Deposits
$200 – $500
Exterior Signage
$300 – $3,000
Insurance
$300 – $2,000
Designated Carrier Appointment Fees
$0 – $600
Branding Package
$815
Licenses and Permits
$500 – $2,000
Legal and Accounting
$500 – $3,000
Additional Funds for Initial Period (3 Months)
$15,000 – $52,500
Total Estimated Initial Investment
$44,445 – $136,945
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Type of Expenditure
Amount
Initial Franchise Fee
$50,000
Agency Management System License Activation Fee
$200 – $400
E&O/Cyber Insurance
$130
Real Estate/Rent
$500 – $2,000
Leasehold Improvements
$0 – $15,000
Furniture, Fixtures, and Equipment
$1,000 – $5,000
Utility Deposits
$200 – $500
Exterior Signage
$300 – $3,000
Insurance
$300 – $2,000
Designated Carrier Appointment Fees
$0 – $600
Branding Package
$815
Licenses and Permits
$500 – $2,000
Legal and Accounting
$500 – $3,000
Additional Funds for Initial Period (3 Months)
$15,000 – $52,500
Total Estimated Initial Investment
$44,445 – $136,945
Franchise Disclosure Document
Below is We Insure's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
We Insure had 198 total units in 2024, of which 197 were franchised-owned and 1 company-owned.
We Insure provides a range of training programs to ensure franchisees are well prepared to operate their agencies successfully. Here’s a summary of the training they offer:
Initial Training Program We Insure offers pre-opening training that includes instruction on agency operations, sales techniques, use of the proprietary software system, and compliance with industry regulations. This training is required for the Designated Responsible Licensed Producer (DRLP) or Agent-In-Charge (AIC), who will oversee daily operations.
Ongoing Training and Support The franchisor provides post-opening ongoing training to help franchisees stay updated on operational best practices, technology updates, and sales strategies. This may include webinars, workshops, or periodic in-person sessions designed to address new products, carrier relationships, or market changes.
Staff and Licensing Training We Insure requires all agency staff involved in selling or servicing insurance policies to complete specific training and maintain active licensing. The franchisor supports this with access to training materials, background checks, and the necessary approval process to ensure all personnel meet compliance standards.
Territory Protection
We Insure provides its franchisees with limited territory protection, but it is not absolute. The franchisor defines territories in the agreement, but it reserves the right to compete within those areas through certain channels like online platforms or corporate operations.
This means franchisees may face competition from other We Insure agencies or from the franchisor’s own marketing initiatives. Even though franchisees are granted a defined territory, We Insure retains flexibility to adjust or limit this protection based on performance or compliance.
If a franchisee does not meet minimum sales requirements or operational standards, the franchisor may revoke territorial rights. Therefore, maintaining compliance with system standards is critical to preserving any territorial advantage.
Overall, We Insure’s territorial model balances providing franchisees with some local exclusivity while protecting the franchisor’s ability to grow and innovate. Franchisees should carefully review their agreements to fully understand the scope and limits of their territorial rights.
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