Veronica's Franchise FDD, Costs & Fees (2025)

Veronica's is a salon franchise offering a range of beauty and hair care services, known for its personalized approach and high-quality treatments.

Founded in 2007 by Veronica Gallardo, Veronica’s Insurance has become a prominent name in the insurance brokerage industry, particularly within the Hispanic community.

Based in San Bernardino, California, the company delivers an extensive portfolio of insurance products, covering auto, life, home, business, motorcycle, renters, and boat insurance.

The brand ventured into franchising in 2019, offering its proven business model to aspiring entrepreneurs who want to enter the insurance field. This strategic move has allowed the company to broaden its footprint while enabling franchisees to capitalize on a trusted name in the market.

What sets Veronica’s Insurance apart is its dedicated focus on serving the Hispanic population, one of the fastest-growing demographics in the U.S. By offering bilingual services in both English and Spanish, the company ensures that clients receive clear and personalized support tailored to their needs.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $50,000
Construction and Leasehold Improvements $1,500 – $7,000
Lease Deposits – Three Months $1,500 – $6,000
Furniture, Fixtures and Equipment $2,000 – $7,000
Signage $1,000 – $7,000
Computer, Software and Point of Sale System $5,500 – $12,000
Grand Opening Marketing $6,000
Initial Inventory $3,350 – $3,600
Utility Deposits $500 – $1,000
Insurance Deposits – Three Months $1,500 – $5,000
Travel for Initial Training $500 – $3,000
Professional Fees $1,000 – $5,000
Licenses and Permits $100 – $2,000
Additional Funds – Three Months $5,000 – $25,000
Total Estimate $79,450 – $139,600
Type of Expenditure Amount
Initial Franchise Fee $50,000
Construction and Leasehold Improvements $1,500 – $7,000
Lease Deposits – Three Months $1,500 – $6,000
Furniture, Fixtures and Equipment $2,000 – $7,000
Signage $1,000 – $7,000
Computer, Software and Point of Sale System $5,500 – $12,000
Grand Opening Marketing $6,000
Initial Inventory $3,350 – $3,600
Utility Deposits $500 – $1,000
Insurance Deposits – Three Months $1,500 – $5,000
Travel for Initial Training $500 – $3,000
Professional Fees $1,000 – $5,000
Licenses and Permits $100 – $2,000
Additional Funds – Three Months $5,000 – $25,000
Total Estimate $79,450 – $139,600

Franchise Disclosure Document

Competitors

Below are some of

Veronica's

key competitors in the

Insurance

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

9

New
+
50%
50%

$50,000

$79,000

$140,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Access the most comprehensive franchise database

For franchisees

Find the best franchises to invest into

For franchisors

Compare your brand to competitors

Upgrade to Pro to get access to:
Total investment

?

Revenue (AUV)

?

Revenue growth (last 3 years)

?

Profit margin

?

Franchise Disclosure Documents
Advanced filtering and sorting
Watchlist

?

Priority support

?

See our plans

A comprehensive and transparent look at franchising finances. The inclusion of profit margins and disclosure documents offers insights you can’t find elsewhere. Essential for anyone considering a franchise investment.

Darren M.

Franchisee

Been waiting for years for this. All the most important franchises and their latest Franchise Documents to download. The team also updates the franchises very quickly.

Emily V.

Franchisee

Number of units

Training

Veronica’s Insurance provides a comprehensive suite of training programs for its franchisees to ensure operational excellence. Here’s a breakdown of the training offerings:

  1. Initial Training Program
    Franchisees are required to complete an initial training program within 45 days of the business commencement date. This program must be attended by the Managing Owner and one manager, and includes classroom and on-the-job instruction. The training can be delivered at a designated facility or remotely via online conferencing. If more than two individuals attend, an additional fee of $300 per person applies.
  2. Refresher and System-Wide Training
    Franchisees and their managers must attend refresher training courses and system-wide training programs as designated by the Franchisor. These programs are designed to keep franchisees updated on the latest operational standards and business practices.
  3. Supplemental Training
    Veronica’s Insurance may offer supplemental training either onsite at the franchise location or remotely. The supplemental training is charged at $300 per trainer per day, along with reimbursement for travel and accommodation expenses if applicable. This training is especially required if a new Operating Manager is hired or if the franchise is not meeting operational standards.

Territory Protection

Veronica’s Insurance grants franchisees a Designated Territory around their approved agency location, typically covering a radius of about four miles or defined by other boundaries. Within this area, the Franchisor agrees not to open or license another agency using the same brand.

However, the territory is not fully exclusive. The Franchisor reserves the right to operate or license competing businesses under different trademarks and to use alternative distribution channels, meaning franchisees may still face indirect competition even within their territory.

Competitors

All Nevada Insurance

All Nevada Insurance is an insurance brokerage franchise offering personal and commercial policies from multiple carriers, providing turnkey operations, comprehensive training, and marketing support to franchisees aiming for profitable growth.

Franchisees

?

14
+
40%
40%
Investment

?

$59,000 - $145,000

Estrella Insurance

Estrella Insurance offers a wide range of insurance products, providing affordable and personalized coverage options to meet individual and business needs.

Franchisees

?

201
+
18%
18%
Investment

?

$12,000 - $84,000

Keystone Insurers Services Group

Keystone Insurers Services Group supports independent insurance agencies with comprehensive back-office, technology, and marketing services.

Franchisees

?

274
+
-2%
-2%
Investment

?

$27,000 - $99,000

Freeway Insurance

Freeway Insurance provides a wide range of insurance products, offering affordable and personalized coverage options to meet the needs of individuals and businesses.

Franchisees

?

19
+
n.a.
n.a.
Investment

?

$35,000 - $84,000

We Insure

We Insure is an insurance franchise offering a wide range of insurance products and services, providing personalized coverage solutions for individuals and businesses.

Franchisees

?

197
+
6%
6%
Investment

?

$44,000 - $137,000

Veronica's

Veronica's is a salon franchise offering a range of beauty and hair care services, known for its personalized approach and high-quality treatments.

Franchisees

?

9
+
50%
50%
Investment

?

$79,000 - $140,000