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Veronica's Franchise FDD, Costs & Fees (2026)

Veronica's is a salon franchise offering a range of beauty and hair care services, known for its personalized approach and high-quality treatments.

KEY FRANCHISE STATS

Franchisees

?

9
+
50%
50%
Franchise fee

?

$50,000
Investment

?

$79,000 - $140,000
Revenue (AUV)

?

Undisclosed

$0

+
n.a.
n.a.
Upgrade

Founded in 2007 by Veronica Gallardo, Veronica’s Insurance has become a prominent name in the insurance brokerage industry, particularly within the Hispanic community.

Based in San Bernardino, California, the company delivers an extensive portfolio of insurance products, covering auto, life, home, business, motorcycle, renters, and boat insurance.

The brand ventured into franchising in 2019, offering its proven business model to aspiring entrepreneurs who want to enter the insurance field. This strategic move has allowed the company to broaden its footprint while enabling franchisees to capitalize on a trusted name in the market.

What sets Veronica’s Insurance apart is its dedicated focus on serving the Hispanic population, one of the fastest-growing demographics in the U.S. By offering bilingual services in both English and Spanish, the company ensures that clients receive clear and personalized support tailored to their needs.

Initial investment

The initial investment required for a Veronica's franchise is $79,000 - $140,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $50,000
Construction and Leasehold Improvements $1,500 – $7,000
Lease Deposits – Three Months $1,500 – $6,000
Furniture, Fixtures and Equipment $2,000 – $7,000
Signage $1,000 – $7,000
Computer, Software and Point of Sale System $5,500 – $12,000
Grand Opening Marketing $6,000
Initial Inventory $3,350 – $3,600
Utility Deposits $500 – $1,000
Insurance Deposits – Three Months $1,500 – $5,000
Travel for Initial Training $500 – $3,000
Professional Fees $1,000 – $5,000
Licenses and Permits $100 – $2,000
Additional Funds – Three Months $5,000 – $25,000
Total Estimate $79,450 – $139,600

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Type of Expenditure Amount
Initial Franchise Fee $50,000
Construction and Leasehold Improvements $1,500 – $7,000
Lease Deposits – Three Months $1,500 – $6,000
Furniture, Fixtures and Equipment $2,000 – $7,000
Signage $1,000 – $7,000
Computer, Software and Point of Sale System $5,500 – $12,000
Grand Opening Marketing $6,000
Initial Inventory $3,350 – $3,600
Utility Deposits $500 – $1,000
Insurance Deposits – Three Months $1,500 – $5,000
Travel for Initial Training $500 – $3,000
Professional Fees $1,000 – $5,000
Licenses and Permits $100 – $2,000
Additional Funds – Three Months $5,000 – $25,000
Total Estimate $79,450 – $139,600

Franchise Disclosure Document

Below is Veronica's's 2023 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.

Number of units

Veronica's had 47 total units in 2023, of which 9 were franchised-owned and 38 company-owned.

Frequently Asked Questions

Competitors

Below are some of

Veronica's

key competitors in the

Insurance

sector.

Franchise
Franchisees
Royalty fee
Total investment
Revenue
Upgrade
EBITDA
Upgrade

9

New
+
50%
50%

15% - 30%

$79,000

-

$140,000

$0

n.a.

$xxx,xxx

n.a.

xx%

n.a.

Training

Veronica’s Insurance provides a comprehensive suite of training programs for its franchisees to ensure operational excellence. Here’s a breakdown of the training offerings:

  1. Initial Training Program
    Franchisees are required to complete an initial training program within 45 days of the business commencement date. This program must be attended by the Managing Owner and one manager, and includes classroom and on-the-job instruction. The training can be delivered at a designated facility or remotely via online conferencing. If more than two individuals attend, an additional fee of $300 per person applies.
  2. Refresher and System-Wide Training
    Franchisees and their managers must attend refresher training courses and system-wide training programs as designated by the Franchisor. These programs are designed to keep franchisees updated on the latest operational standards and business practices.
  3. Supplemental Training
    Veronica’s Insurance may offer supplemental training either onsite at the franchise location or remotely. The supplemental training is charged at $300 per trainer per day, along with reimbursement for travel and accommodation expenses if applicable. This training is especially required if a new Operating Manager is hired or if the franchise is not meeting operational standards.

Territory Protection

Veronica’s Insurance grants franchisees a Designated Territory around their approved agency location, typically covering a radius of about four miles or defined by other boundaries. Within this area, the Franchisor agrees not to open or license another agency using the same brand.

However, the territory is not fully exclusive. The Franchisor reserves the right to operate or license competing businesses under different trademarks and to use alternative distribution channels, meaning franchisees may still face indirect competition even within their territory.

Competitors

Below are some of Veronica's's key competitors in the Insurance sector.

The Doan Group

Franchisees

?

26
+
4%
4%
Investment

?

$14,000 - $68,000
Revenue

?

Upgrade

Renegade Insurance

Franchisees

?

1
+
n.a.
n.a.
Investment

?

$28,000 - $101,000
Revenue

?

Upgrade

Pronto

Franchisees

?

29
+
-28%
-28%
Investment

?

$27,000 - $115,000
Revenue

?

Upgrade

Legacy Claims Services

Franchisees

?

29
+
n.a.
n.a.
Investment

?

$68,000 - $138,000
Revenue

?

Upgrade

GlobalGreen Insurance Agency

Franchisees

?

167
+
0%
0%
Investment

?

$33,000 - $70,000
Revenue

?

Upgrade

All Nevada Insurance

Franchisees

?

14
+
40%
40%
Investment

?

$59,000 - $145,000
Revenue

?

Upgrade

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