Twin Peaks: A Unique Sports Bar and Restaurant Experience

‍Twin Peaks was founded in 2005 by Randy DeWitt and Scott Gordon, envisioned as a premier destination for sports enthusiasts, offering a distinctive and enjoyable setting to watch their favorite games. Headquartered in Lewisville, Texas, Twin Peaks is a renowned sports bar and restaurant franchise.

Twin Peaks is known for its mountain-lodge ambiance, featuring servers dressed in lumberjack-inspired attire. The menu caters to comfort food lovers, with a variety of options such as burgers, wings, sandwiches, and a wide selection of beers and cocktails.

The establishment prides itself on its made-from-scratch food and ice-cold draft beers served at 29 degrees, enhancing the overall dining experience.

The franchise began its expansion through franchising in 2007. Since then, Twin Peaks has received numerous accolades, including awards for its unique dining experience and exceptional service. The franchise continues to grow, attracting both sports fans and casual diners with its distinctive atmosphere and high-quality offerings.

Training 

Twin Peaks Franchise provides an extensive training program designed to ensure that franchisees are well-prepared to run their sports bar and restaurant successfully. Here are the main components of their training program:

1. Initial Training Program: Franchisees participate in a comprehensive 9-week training program at the Twin Peaks Training Center located in Dallas, Texas. This program covers all aspects of operating a Twin Peaks restaurant, including management, operations, and customer service.
2. On-Site Pre-Opening and Opening Training: In addition to the initial training, Twin Peaks provides a minimum of 14 days of on-site training to assist with pre-opening and opening activities. This includes setting up the restaurant, training staff, and ensuring that all operational procedures are in place.
3. Ongoing Support: Twin Peaks offers periodic on-site visits and operational reviews to provide continuous support to franchisees. This ensures that franchisees stay updated with the latest practices and standards, and can address any challenges that arise during operation.
4. Marketing and Operational Tools: Franchisees receive access to a range of marketing materials and operational tools. These resources are designed to help franchisees effectively manage their business and attract customers through various marketing strategies.

Territory Protection

Franchisees are assigned a specific geographical region known as the "Designated Area," though they do not receive exclusive territorial rights. Throughout the term of the Franchise Agreement, Twin Peaks commits to maintaining this Designated Area unchanged.

However, the Designated Area may be subject to modification upon renewal of the agreement.

Franchisees should be prepared for potential competition from other franchisees, company-owned outlets, or other distribution channels and competitive brands managed by Twin Peaks.