Sports lodge franchise combining sports viewing with made-from-scratch food, craft beer, and scenic views, creating a lively and entertaining dining experience.
KEY FRANCHISE STATS
Franchisees
?
59
+
11%
11%
Franchise fee
?
$50,000
Investment
?
$1,987,000 - $6,048,000
Revenue (AUV)
?
Undisclosed
$5,540,000
+
9.7%
9.7%
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Twin Peaks was founded in 2005 by Randy DeWitt and Scott Gordon, envisioned as a premier destination for sports enthusiasts, offering a distinctive and enjoyable setting to watch their favorite games. Headquartered in Lewisville, Texas, Twin Peaks is a renowned sports bar and restaurant franchise.
Twin Peaks is known for its mountain-lodge ambiance, featuring servers dressed in lumberjack-inspired attire. The menu caters to comfort food lovers, with a variety of options such as burgers, wings, sandwiches, and a wide selection of beers and cocktails.
The establishment prides itself on its made-from-scratch food and ice-cold draft beers served at 29 degrees, enhancing the overall dining experience.
The franchise began its expansion through franchising in 2007. Since then, Twin Peaks has received numerous accolades, including awards for its unique dining experience and exceptional service.
Initial investment
The initial investment required for a Twin Peaks franchise is
$1,987,000 - $6,048,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$50,000
Leasehold Improvements and Deposits
$700,000 to $3,100,000 (Conversion Space), $2,400,000 to $3,900,000 (New Construction Space)
Equipment, Furniture, Fixtures, and Signage
$800,000 to $1,200,000 (Conversion Space), $1,200,000 to $1,400,000 (New Construction Space)
Liquor License
$1,000 to $14,000
Business Licenses and Permits
$3,000 to $4,000
Initial Training Costs
$40,000 to $60,000
Opening Training Team Costs
$175,000 to $200,000
Initial Inventory and Supplies
$50,000 to $120,000
Professional Services
$8,000 to $20,000
Restaurant Opening Promotion
$10,000
Insurance
$50,000 to $90,000
Additional Funds for Initial 3-Month Period
$100,000 to $180,000
Total
$1,987,000 to $5,048,000 (Conversion Space)
Total
$4,087,000 to $6,048,000 (New Construction Space)
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Type of Expenditure
Amount
Initial Franchise Fee
$50,000
Leasehold Improvements and Deposits
$700,000 to $3,100,000 (Conversion Space), $2,400,000 to $3,900,000 (New Construction Space)
Equipment, Furniture, Fixtures, and Signage
$800,000 to $1,200,000 (Conversion Space), $1,200,000 to $1,400,000 (New Construction Space)
Liquor License
$1,000 to $14,000
Business Licenses and Permits
$3,000 to $4,000
Initial Training Costs
$40,000 to $60,000
Opening Training Team Costs
$175,000 to $200,000
Initial Inventory and Supplies
$50,000 to $120,000
Professional Services
$8,000 to $20,000
Restaurant Opening Promotion
$10,000
Insurance
$50,000 to $90,000
Additional Funds for Initial 3-Month Period
$100,000 to $180,000
Total
$1,987,000 to $5,048,000 (Conversion Space)
Total
$4,087,000 to $6,048,000 (New Construction Space)
Franchise Disclosure Document
Below is Twin Peaks's 2023 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Twin Peaks had 87 total units in 2023, of which 59 were franchised-owned and 28 company-owned.
Twin Peaks Franchise provides an extensive training program designed to ensure that franchisees are well-prepared to run their sports bar and restaurant successfully. Here are the main components of their training program:
Initial Training Program: Franchisees participate in a comprehensive 9-week training program at the Twin Peaks Training Center located in Dallas, Texas. This program covers all aspects of operating a Twin Peaks restaurant, including management, operations, and customer service.
On-Site Pre-Opening and Opening Training: In addition to the initial training, Twin Peaks provides a minimum of 14 days of on-site training to assist with pre-opening and opening activities. This includes setting up the restaurant, training staff, and ensuring that all operational procedures are in place.
Ongoing Support: Twin Peaks offers periodic on-site visits and operational reviews to provide continuous support to franchisees. This ensures that franchisees stay updated with the latest practices and standards, and can address any challenges that arise during operation.
Marketing and Operational Tools: Franchisees receive access to a range of marketing materials and operational tools. These resources are designed to help franchisees effectively manage their business and attract customers through various marketing strategies.
Territory Protection
Franchisees are assigned a specific geographical region known as the "Designated Area," though they do not receive exclusive territorial rights. Throughout the term of the Franchise Agreement, Twin Peaks commits to maintaining this Designated Area unchanged.
However, the Designated Area may be subject to modification upon renewal of the agreement.
Franchisees should be prepared for potential competition from other franchisees, company-owned outlets, or other distribution channels and competitive brands managed by Twin Peaks.
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