Toppers Pizza

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Food & Beverage
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Toppers Pizza

Food & Beverage
Pizza

Toppers Pizza Franchise FDD, Costs & Fees (2025)

Fast-casual pizza franchise known for its wide variety of specialty pizzas, wings, and other appetizers, offering unique and flavorful combinations.

Founded in 1991 by Scott Gittrich, Toppers Pizza has evolved from a passion project into a prominent player in the pizza industry, known for its quality and innovation.

Headquartered in Whitewater, Wisconsin, the brand started franchising in 2000.

Toppers Pizza stands out by emphasizing fresh ingredients, offering a unique menu, and fostering a culture that prioritizes both customer satisfaction and strong support for its franchisees.

Over the years, Toppers Pizza has consistently expanded its footprint, attracting a loyal customer base with its creative approach to traditional pizza. The company's commitment to excellence and community engagement continues to drive its success and growth within the competitive foodservice market.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $30,000
Travel & Living Expenses for Your Initial Training $3,000 - $17,000
Travel & Living Expenses for Our Training Team $1,000 - $15,000
Equipment & Smallwares $125,000 - $155,000
Construction & Leasehold Improvements $266,400 - $296,785
Indoor & Outdoor Signage $7,500 - $11,000
Pre-opening Salaries & Payroll $4,500 - $11,000
Pre-opening Rent $0 - $12,000
Utility & Insurance Deposits $2,000 - $6,000
Initial Marketing Program $4,000 - $13,000
Opening Inventory $6,000 - $11,000
Architectural Fees $13,000 - $20,000
Permits and Professional Fees $2,100 - $4,500
POS System Hardware $16,000 - $18,000
POS System Software Licenses $2,500
POS System Installation $2,000 - $5,000
Project Management $0 - $7,500
Opening Extension Fee $0 - $5,000
Additional Funds (3 months) $25,000 - $50,000
TOTAL $510,000 - $690,285
Type of Expenditure Amount
Initial Franchise Fee $30,000
Travel & Living Expenses for Your Initial Training $3,000 - $17,000
Travel & Living Expenses for Our Training Team $1,000 - $15,000
Equipment & Smallwares $125,000 - $155,000
Construction & Leasehold Improvements $266,400 - $296,785
Indoor & Outdoor Signage $7,500 - $11,000
Pre-opening Salaries & Payroll $4,500 - $11,000
Pre-opening Rent $0 - $12,000
Utility & Insurance Deposits $2,000 - $6,000
Initial Marketing Program $4,000 - $13,000
Opening Inventory $6,000 - $11,000
Architectural Fees $13,000 - $20,000
Permits and Professional Fees $2,100 - $4,500
POS System Hardware $16,000 - $18,000
POS System Software Licenses $2,500
POS System Installation $2,000 - $5,000
Project Management $0 - $7,500
Opening Extension Fee $0 - $5,000
Additional Funds (3 months) $25,000 - $50,000
TOTAL $510,000 - $690,285

Franchise Disclosure Document

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising
2000
Franchisees

?

55
+
20%
20%
Franchise fee

?

$30,000
Investment

?

$510,000 - $690,000
Revenue (AUV)

?

Undisclosed
Upgrade

$983,000

+
-16.5%
-16.5%
Operating Profit

?

Upgrade

7.4%

Home based

?

No
Upgrade
No
Passive investment

?

No
Upgrade
No
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Competitors

Below are some of

Toppers Pizza

key competitors in the

Pizza

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

55

New
+
20%
20%

$30,000

$510,000

$690,000

n.a.

$983,000

$xxx,xxx

71.4%

xx%

n.a.

7.4%

xx%

n.a.

16

New
+
0%
0%

$39,000

$204,000

$592,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$40,000

$1,336,000

$7,506,000

n.a.

$2,211,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

409

New
+
15%
15%

$25,000

$347,000

$1,092,000

n.a.

$1,028,000

$xxx,xxx

73.0%

xx%

n.a.

n.a.

xx%

n.a.

42

New
+
-5%
-5%

$25,000

$121,000

$350,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

1001

New
+
-13%
-13%

$25,000

$367,000

$733,000

n.a.

$616,000

$xxx,xxx

68.8%

xx%

n.a.

15.2%

xx%

n.a.

212

New
+
3%
3%

$30,000

$2,102,000

$4,910,000

n.a.

$2,063,000

$xxx,xxx

72.2%

xx%

n.a.

14.1%

xx%

n.a.

0

New
+
n.a.
n.a.

$50,000

$810,000

$1,240,000

n.a.

$2,009,000

$xxx,xxx

74.2%

xx%

n.a.

n.a.

xx%

n.a.

599

New
+
3%
3%

$7,500 to $25,000

$153,000

$1,159,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

12

New
+
-20%
-20%

$50,000

$720,000

$5,375,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

125

New
+
3%
3%

$30,000

$542,000

$1,038,000

n.a.

$958,000

$xxx,xxx

68.5%

xx%

n.a.

9.5%

xx%

n.a.

32

New
+
-11%
-11%

$40,000

$609,000

$2,056,000

n.a.

$1,805,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

103

New
+
7%
7%

$25,000

$279,000

$630,000

n.a.

$816,000

$xxx,xxx

72.8%

xx%

n.a.

21.0%

xx%

n.a.

5214

New
+
-2%
-2%

$25,000

$462,000

$2,054,000

n.a.

$969,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

4

New
+
300%
300%

$50,000

$1,390,000

$1,835,000

n.a.

$2,780,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

254

New
+
-14%
-14%

$30,000

$667,000

$1,143,000

n.a.

$1,286,000

$xxx,xxx

80.6%

xx%

n.a.

n.a.

xx%

n.a.

24

New
+
0%
0%

$25,000

$211,000

$706,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

12

New
+
0%
0%

$30,000

$860,000

$1,355,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

48

New
+
-2%
-2%

$35,000

$312,000

$1,485,000

n.a.

$807,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

45

New
+
5%
5%

$25,000 - $30,000

$167,000

$785,000

n.a.

$811,000

$xxx,xxx

72.1%

xx%

n.a.

6.2%

xx%

n.a.

86

New
+
5%
5%

$30,000

$859,000

$1,247,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

394

New
+
9%
9%

$30,000

$573,000

$786,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

69

New
+
-9%
-9%

$35,000

$369,000

$940,000

n.a.

$804,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

5

New
+
25%
25%

$15,000

$255,000

$734,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

4

New
+
300%
300%

$15,000

$147,000

$575,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

32

New
+
-9%
-9%

$25,000

$329,000

$908,000

n.a.

$1,084,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

24

New
+
-4%
-4%

$50,000

$1,031,000

$3,306,000

n.a.

$1,510,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

161

New
+
-2%
-2%

$50,000

$1,688,000

$4,832,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

1

New
+
0%
0%

$20,000

$301,000

$489,000

n.a.

$586,000

$xxx,xxx

74.0%

xx%

n.a.

n.a.

xx%

n.a.

51

New
+
50%
50%

$30,000

$191,000

$641,000

n.a.

$824,000

$xxx,xxx

67.3%

xx%

n.a.

n.a.

xx%

n.a.

26

New
+
-10%
-10%

$45,000

$488,000

$1,133,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

87

New
+
30%
30%

$50,000

$2,143,000

$3,837,000

n.a.

$2,611,000

$xxx,xxx

76.5%

xx%

n.a.

n.a.

xx%

n.a.

7

New
+
-13%
-13%

$25,000

$224,000

$444,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

56

New
+
2%
2%

$25,000

$1,431,000

$2,595,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

33

New
+
18%
18%

$39,000

$87,000

$549,000

n.a.

$489,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

494

New
+
-1%
-1%

$25,000

$292,000

$567,000

n.a.

$805,000

$xxx,xxx

70.2%

xx%

n.a.

n.a.

xx%

n.a.

6751

New
+
5%
5%

$10,000

$107,000

$744,000

n.a.

$1,279,000

$xxx,xxx

n.a.

xx%

n.a.

10.7%

xx%

n.a.

32

New
+
78%
78%

$30,000

$257,000

$792,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

29

New
+
-12%
-12%

$40,000

$323,000

$1,359,000

n.a.

$842,000

$xxx,xxx

70.1%

xx%

n.a.

11.2%

xx%

n.a.

3

New
+
50%
50%

$30,000

$406,000

$1,148,000

n.a.

$2,223,000

$xxx,xxx

77.3%

xx%

n.a.

15.2%

xx%

n.a.

10

New
+
-17%
-17%

$45,000

$980,000

$1,571,000

n.a.

$1,758,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

2752

New
+
4%
4%

$25,000

$111,000

$853,000

n.a.

$1,068,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

2819

New
+
1%
1%

$7,500

$32,000

$228,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

23

New
+
-58%
-58%

$30,000

$239,000

$590,000

n.a.

$934,000

$xxx,xxx

71.0%

xx%

n.a.

n.a.

xx%

n.a.

29

New
+
12%
12%

$20,000

$145,000

$1,568,000

n.a.

$472,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

299

New
+
13%
13%

$30,000

$477,000

$983,000

n.a.

$1,015,000

$xxx,xxx

75.0%

xx%

n.a.

n.a.

xx%

n.a.

192

New
+
-4%
-4%

$15,000

$109,000

$236,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

197

New
+
42%
42%

$20,000 to $35,000

$207,000

$946,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

32

New
+
-9%
-9%

$49,000

$438,000

$1,253,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

9

New
+
0%
0%

$35,000

$943,000

$1,709,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$25,000

$237,000

$533,000

n.a.

$730,000

$xxx,xxx

60.0%

xx%

n.a.

17.2%

xx%

n.a.

72

New
+
-16%
-16%

$30,000

$156,000

$331,000

n.a.

$784,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

1114

New
+
9%
9%

$25,000

$287,000

$807,000

n.a.

$886,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

33

New
+
-27%
-27%

$40,000

$207,000

$2,484,000

n.a.

$2,081,000

$xxx,xxx

76.0%

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$39,500

$403,000

$536,000

n.a.

$1,126,000

$xxx,xxx

53.0%

xx%

n.a.

15.0%

xx%

n.a.

75

New
+
19%
19%

$25,000

$146,000

$428,000

n.a.

$1,039,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

60

New
+
-2%
-2%

$20,000

$214,000

$690,000

n.a.

$676,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

9

New
+
80%
80%

$40,000

$106,000

$729,000

n.a.

$957,000

$xxx,xxx

65.4%

xx%

n.a.

n.a.

xx%

n.a.

101

New
+
-9%
-9%

$25,000

$304,000

$808,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

113

New
+
9%
9%

$30,000

$206,000

$673,000

n.a.

$1,193,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

73

New
+
66%
66%

$30,000

$290,000

$551,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

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Training 

Toppers Pizza provides a well-structured training program for its franchisees, covering various essential components to ensure thorough knowledge and operational efficiency in managing a Toppers Pizza restaurant. The key elements of the training program include:

Investor-Owner Training

  • Designed for new direct or indirect owners acquiring an interest in the franchise.
  • Includes up to two weeks of training conducted at the corporate offices or another designated location.
  • Franchisees are responsible for covering all transportation, food, and lodging expenses.

Initial Training

  • Offered to up to two individuals, typically the Managing Partner and the Restaurant Manager.
  • Comprises up to 28 days of training held at the corporate offices, a Toppers Pizza restaurant, or another specified location.
  • Additional on-site training, marketing assistance, and opening support are provided for seven to twenty-eight days at the franchisee’s restaurant.

Territory Protection

Toppers Pizza offers franchisees a form of territory protection known as a "Protected Area." Within this Protected Area, Toppers Pizza will neither operate nor authorize others to operate a Toppers Pizza restaurant.

Typically, the Protected Area is defined by a radius of 0.5 miles from the franchise location's center, provided that this area includes at least 30,000 households.

If the 30,000 household threshold is not met, the radius can be extended in 1/8-mile increments until the threshold is reached or until the radius extends to 1 mile, without exceeding the boundaries of the predefined Search Area. Additionally, each franchisee is assigned a "Delivery Area," beyond which they may not offer delivery services.

Competitors

Pizza Twist

Pizza Twist is a pizza franchise known for its unique fusion flavors, offering traditional and Indian-style pizzas with vegan, gluten-free, and halal options.

Franchisees

?

73
+
66%
66%
Investment

?

$290,000 - $551,000
Food & Beverage
Pizza

Paulie Gee's

Paulie Gee's is a pizzeria franchise known for its artisanal, wood-fired pizzas made with fresh ingredients, offering a cozy dining experience.

Franchisees

?

5
+
25%
25%
Investment

?

$255,000 - $734,000
Food & Beverage
Pizza

Slice House by Tony Gemignani

Slice House by Tony Gemignani is a pizza franchise offering a variety of regional styles, including New York, Sicilian, and Detroit-style pizzas.

Franchisees

?

3
+
50%
50%
Investment

?

$406,000 - $1,148,000
Food & Beverage
Pizza

East of Chicago Pizza

East of Chicago Pizza is a pizza franchise known for its signature pan, thin, and stuffed crust pizzas with a variety of toppings.

Franchisees

?

60
+
-2%
-2%
Investment

?

$214,000 - $690,000
Food & Beverage
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Mellow Mushroom

Mellow Mushroom is a pizza franchise known for its stone-baked pizzas, craft beers, and eclectic, artistic restaurant atmosphere.

Franchisees

?

161
+
-2%
-2%
Investment

?

$1,688,000 - $4,832,000
Food & Beverage
Pizza

Russo's New York Pizzeria

Russo’s New York Pizzeria is a pizza franchise serving authentic New York-style pizzas, pastas, and Italian dishes in a casual dining setting.

Franchisees

?

37
+
3%
3%
Investment

?

$439,000 - $1,501,000
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