Fast-casual pizza franchise known for its wide variety of specialty pizzas, wings, and other appetizers, offering unique and flavorful combinations.
KEY FRANCHISE STATS
Franchisees
?
55
+
20%
20%
Franchise fee
?
$30,000
Investment
?
$510,000 - $690,000
Revenue (AUV)
?
Undisclosed
$983,000
+
-16.5%
-16.5%
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Founded in 1991 by Scott Gittrich, Toppers Pizza has evolved from a passion project into a prominent player in the pizza industry, known for its quality and innovation.
Headquartered in Whitewater, Wisconsin, the brand started franchising in 2000.
Toppers Pizza stands out by emphasizing fresh ingredients, offering a unique menu, and fostering a culture that prioritizes both customer satisfaction and strong support for its franchisees.
Over the years, Toppers Pizza has consistently expanded its footprint, attracting a loyal customer base with its creative approach to traditional pizza. The company's commitment to excellence and community engagement continues to drive its success and growth within the competitive foodservice market.
Initial investment
The initial investment required for a Toppers Pizza franchise is
$510,000 - $690,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$30,000
Travel & Living Expenses for Your Initial Training
$3,000 - $17,000
Travel & Living Expenses for Our Training Team
$1,000 - $15,000
Equipment & Smallwares
$125,000 - $155,000
Construction & Leasehold Improvements
$266,400 - $296,785
Indoor & Outdoor Signage
$7,500 - $11,000
Pre-opening Salaries & Payroll
$4,500 - $11,000
Pre-opening Rent
$0 - $12,000
Utility & Insurance Deposits
$2,000 - $6,000
Initial Marketing Program
$4,000 - $13,000
Opening Inventory
$6,000 - $11,000
Architectural Fees
$13,000 - $20,000
Permits and Professional Fees
$2,100 - $4,500
POS System Hardware
$16,000 - $18,000
POS System Software Licenses
$2,500
POS System Installation
$2,000 - $5,000
Project Management
$0 - $7,500
Opening Extension Fee
$0 - $5,000
Additional Funds (3 months)
$25,000 - $50,000
TOTAL
$510,000 - $690,285
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Type of Expenditure
Amount
Initial Franchise Fee
$30,000
Travel & Living Expenses for Your Initial Training
$3,000 - $17,000
Travel & Living Expenses for Our Training Team
$1,000 - $15,000
Equipment & Smallwares
$125,000 - $155,000
Construction & Leasehold Improvements
$266,400 - $296,785
Indoor & Outdoor Signage
$7,500 - $11,000
Pre-opening Salaries & Payroll
$4,500 - $11,000
Pre-opening Rent
$0 - $12,000
Utility & Insurance Deposits
$2,000 - $6,000
Initial Marketing Program
$4,000 - $13,000
Opening Inventory
$6,000 - $11,000
Architectural Fees
$13,000 - $20,000
Permits and Professional Fees
$2,100 - $4,500
POS System Hardware
$16,000 - $18,000
POS System Software Licenses
$2,500
POS System Installation
$2,000 - $5,000
Project Management
$0 - $7,500
Opening Extension Fee
$0 - $5,000
Additional Funds (3 months)
$25,000 - $50,000
TOTAL
$510,000 - $690,285
Franchise Disclosure Document
Below is Toppers Pizza's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Toppers Pizza had 71 total units in 2025, of which 55 were franchised-owned and 16 company-owned.
Toppers Pizza provides a well-structured training program for its franchisees, covering various essential components to ensure thorough knowledge and operational efficiency in managing a Toppers Pizza restaurant. The key elements of the training program include:
Investor-Owner Training
Designed for new direct or indirect owners acquiring an interest in the franchise.
Includes up to two weeks of training conducted at the corporate offices or another designated location.
Franchisees are responsible for covering all transportation, food, and lodging expenses.
Initial Training
Offered to up to two individuals, typically the Managing Partner and the Restaurant Manager.
Comprises up to 28 days of training held at the corporate offices, a Toppers Pizza restaurant, or another specified location.
Additional on-site training, marketing assistance, and opening support are provided for seven to twenty-eight days at the franchisee’s restaurant.
Territory Protection
Toppers Pizza offers franchisees a form of territory protection known as a "Protected Area." Within this Protected Area, Toppers Pizza will neither operate nor authorize others to operate a Toppers Pizza restaurant.
Typically, the Protected Area is defined by a radius of 0.5 miles from the franchise location's center, provided that this area includes at least 30,000 households.
If the 30,000 household threshold is not met, the radius can be extended in 1/8-mile increments until the threshold is reached or until the radius extends to 1 mile, without exceeding the boundaries of the predefined Search Area. Additionally, each franchisee is assigned a "Delivery Area," beyond which they may not offer delivery services.
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