The Now Massage Franchise FDD, Costs & Fees (2026)
Boutique massage studio franchise providing relaxing and rejuvenating massage therapy services, creating a tranquil and luxurious environment for clients.
KEY FRANCHISE STATS
Franchisees
?
44
+
389%
389%
Franchise fee
?
$60,000
Investment
?
$470,000 - $783,000
Revenue (AUV)
?
Undisclosed
$1,122,000
+
n.a.
n.a.
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Founded in 2015 in Los Angeles, California, The Now Massageoffers a unique perspective on the massage industry. Embracing the belief that self-care is a necessity rather than a luxury, the brand creates a tranquil environment that serves as a peaceful retreat in our fast-paced, digital world.
The Now Massage launched its franchise model a few years after its inception and has since seen remarkable expansion across the United States. It has become particularly popular among Gen Z and Millennials, standing out in the wellness sector with its distinctive services and approach.
The franchise offers a range of Swedish-inspired massages, including their signature massage "The NOW", "The STRETCH" tailored for athletes, and "The HEALER" which aims to balance the mind and body. These services can be further customized with enhancements like Deep Tissue, Prenatal, and Scalp Renewal.
The brand's success is driven by a combination of modern aesthetics, accessible luxury, and a strong commitment to wellness. This combination has made The Now Massage a favored destination for those seeking self-care and a promising business opportunity for entrepreneurs in the growing wellness industry.
Initial investment
The initial investment required for a The Now Massage franchise is
$470,000 - $783,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount (Low)
Amount (High)
Initial Franchise Fee
$60,000
$60,000
Initial Training Fee
$15,000
$15,000
Costs and Expenses Associated with Initial Training
$500
$3,500
Lease and Utility Deposits
$0
$13,100
Rent
$0
$24,000
Project Management Fee
$15,000
$18,000
Design, Architecture, and Engineering
$11,000
$25,000
Leasehold Improvements
$186,000
$335,000
Furniture, Fixtures, and Equipment
$95,000
$125,000
Permits and Permit Management
$1,500
$10,000
Signage
$8,000
$17,000
Initial Marketing Kit
$5,450
$6,250
Boutique Initial Opening Supplies
$13,334
$14,064
Business Management System
$18,000
$20,000
Insurance - 3 Months
$750
$4,000
Technology Services
$3,750
$3,750
Initial Marketing Spend
$2,250
$2,250
Professional Fees and Business Permits
$5,000
$8,000
Digital Marketing Requirement – 3 Months
$4,500
$4,500
Additional Funds - 3 Months
$25,000
$75,000
Total
$470,034
$783,414
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Type of Expenditure
Amount (Low)
Amount (High)
Initial Franchise Fee
$60,000
$60,000
Initial Training Fee
$15,000
$15,000
Costs and Expenses Associated with Initial Training
$500
$3,500
Lease and Utility Deposits
$0
$13,100
Rent
$0
$24,000
Project Management Fee
$15,000
$18,000
Design, Architecture, and Engineering
$11,000
$25,000
Leasehold Improvements
$186,000
$335,000
Furniture, Fixtures, and Equipment
$95,000
$125,000
Permits and Permit Management
$1,500
$10,000
Signage
$8,000
$17,000
Initial Marketing Kit
$5,450
$6,250
Boutique Initial Opening Supplies
$13,334
$14,064
Business Management System
$18,000
$20,000
Insurance - 3 Months
$750
$4,000
Technology Services
$3,750
$3,750
Initial Marketing Spend
$2,250
$2,250
Professional Fees and Business Permits
$5,000
$8,000
Digital Marketing Requirement – 3 Months
$4,500
$4,500
Additional Funds - 3 Months
$25,000
$75,000
Total
$470,034
$783,414
Franchise Disclosure Document
Below is The Now Massage's 2023 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
The Now Massage had 48 total units in 2023, of which 44 were franchised-owned and 4 company-owned.
The franchisor provides an extensive training program designed for franchisees and their staff:
Initial Training Program
This program accommodates up to three individuals from the franchisee's team at no tuition cost, provided they attend simultaneously. It includes the franchisee, one of the franchisee's principals, and the designated manager overseeing daily operations.
Training is held at the franchisor’s corporate training facility or another selected boutique, depending on the availability of training staff. Additional owners or managers can participate by paying the current initial training fee and covering any associated expenses.
Replacement Personnel Training
For replacement personnel or those unable to complete the initial program, the franchisor offers the Initial Training Program again, with the franchisee responsible for the current training fee and any related costs.
Territory Protection
The Now Massage franchise system grants franchisees a designated territory, though it does not confer exclusive territorial rights. The franchisor retains the right to open or license other businesses providing similar services under different trademarks within the franchisee's designated area.
Furthermore, the franchisor reserves the option to set up boutiques in non-traditional locations within the franchisee's territory.
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