The Now Massage: Revolutionizing Self-Care in the Wellness Industry

Founded in 2015 in Los Angeles, California, The Now Massage offers a unique perspective on the massage industry. Embracing the belief that self-care is a necessity rather than a luxury, the brand creates a tranquil environment that serves as a peaceful retreat in our fast-paced, digital world.

The Now Massage launched its franchise model a few years after its inception and has since seen remarkable expansion across the United States. It has become particularly popular among Gen Z and Millennials, standing out in the wellness sector with its distinctive services and approach.

The franchise offers a range of Swedish-inspired massages, including their signature massage "The NOW", "The STRETCH" tailored for athletes, and "The HEALER" which aims to balance the mind and body. These services can be further customized with enhancements like Deep Tissue, Prenatal, and Scalp Renewal.

The brand's success is driven by a combination of modern aesthetics, accessible luxury, and a strong commitment to wellness. This combination has made The Now Massage a favored destination for those seeking self-care and a promising business opportunity for entrepreneurs in the growing wellness industry.

Training 

The franchisor provides an extensive training program designed for franchisees and their staff:

Initial Training Program

This program accommodates up to three individuals from the franchisee's team at no tuition cost, provided they attend simultaneously. It includes the franchisee, one of the franchisee's principals, and the designated manager overseeing daily operations.

Training is held at the franchisor’s corporate training facility or another selected boutique, depending on the availability of training staff. Additional owners or managers can participate by paying the current initial training fee and covering any associated expenses.

Replacement Personnel Training

For replacement personnel or those unable to complete the initial program, the franchisor offers the Initial Training Program again, with the franchisee responsible for the current training fee and any related costs.

Additional and Refresher Training

The franchisor may introduce additional and refresher training sessions, which franchisees and their management may be required to attend. Participants may need to pay the prevailing training tuition fee and cover any incurred expenses.

Territory Protection

The Now Massage franchise system grants franchisees a designated territory, though it does not confer exclusive territorial rights. The franchisor retains the right to open or license other businesses providing similar services under different trademarks within the franchisee's designated area.

Furthermore, the franchisor reserves the option to set up boutiques in non-traditional locations within the franchisee's territory.