The Now Massage Franchise FDD, Costs & Fees (2025)

KEY FRANCHISE STATS

All you need to know about this franchise in a snapshot

Franchisees

?

44
+
389%
389%
Investment required

?

$470,000 - $783,000
Revenue (AUV)

?

$1,122,000
Undisclosed
Pro
+
n.a.
+
xx%
-xx%
n.a.
Initial franchise fee

?

$60,000
Royalty fees

?

6.00%
+
7.00%
Operating Profit

?

8.5%

Pro
Franchisees

?

44
+
389%
389%
Investment required

?

$470,000 - $783,000
Franchise fee

?

$60,000
Royalty fees

?

6.00%
+
7.00%
Revenue (AUV)

?

$1,122,000
Undisclosed
Pro
+
n.a.
+
xx%
-xx%
n.a.
Operating Profit

?

8.5%

Pro

The Now Massage: Revolutionizing Self-Care in the Wellness Industry

Founded in 2015 in Los Angeles, California, The Now Massage offers a unique perspective on the massage industry. Embracing the belief that self-care is a necessity rather than a luxury, the brand creates a tranquil environment that serves as a peaceful retreat in our fast-paced, digital world.

The Now Massage launched its franchise model a few years after its inception and has since seen remarkable expansion across the United States. It has become particularly popular among Gen Z and Millennials, standing out in the wellness sector with its distinctive services and approach.

The franchise offers a range of Swedish-inspired massages, including their signature massage "The NOW", "The STRETCH" tailored for athletes, and "The HEALER" which aims to balance the mind and body. These services can be further customized with enhancements like Deep Tissue, Prenatal, and Scalp Renewal.

The brand's success is driven by a combination of modern aesthetics, accessible luxury, and a strong commitment to wellness. This combination has made The Now Massage a favored destination for those seeking self-care and a promising business opportunity for entrepreneurs in the growing wellness industry.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount (Low) Amount (High)
Initial Franchise Fee $60,000 $60,000
Initial Training Fee $15,000 $15,000
Costs and Expenses Associated with Initial Training $500 $3,500
Lease and Utility Deposits $0 $13,100
Rent $0 $24,000
Project Management Fee $15,000 $18,000
Design, Architecture, and Engineering $11,000 $25,000
Leasehold Improvements $186,000 $335,000
Furniture, Fixtures, and Equipment $95,000 $125,000
Permits and Permit Management $1,500 $10,000
Signage $8,000 $17,000
Initial Marketing Kit $5,450 $6,250
Boutique Initial Opening Supplies $13,334 $14,064
Business Management System $18,000 $20,000
Insurance - 3 Months $750 $4,000
Technology Services $3,750 $3,750
Initial Marketing Spend $2,250 $2,250
Professional Fees and Business Permits $5,000 $8,000
Digital Marketing Requirement – 3 Months $4,500 $4,500
Additional Funds - 3 Months $25,000 $75,000
Total $470,034 $783,414

Franchise Disclosure Document

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Competitors

Franchise
Franchisees
Growth
Initial fee
Investment
Revenue
Gross Profit
Operating Profit
Industry

44

+
389%
389%
No growth
New

$60,000

$470,000

-

$783,000

n.a.

$1,122,000

Pro

59.0%

Pro

8.5%

Pro

Beauty

Training 

The franchisor provides an extensive training program designed for franchisees and their staff:

Initial Training Program

This program accommodates up to three individuals from the franchisee's team at no tuition cost, provided they attend simultaneously. It includes the franchisee, one of the franchisee's principals, and the designated manager overseeing daily operations.

Training is held at the franchisor’s corporate training facility or another selected boutique, depending on the availability of training staff. Additional owners or managers can participate by paying the current initial training fee and covering any associated expenses.

Replacement Personnel Training

For replacement personnel or those unable to complete the initial program, the franchisor offers the Initial Training Program again, with the franchisee responsible for the current training fee and any related costs.

Additional and Refresher Training

The franchisor may introduce additional and refresher training sessions, which franchisees and their management may be required to attend. Participants may need to pay the prevailing training tuition fee and cover any incurred expenses.

Territory Protection

The Now Massage franchise system grants franchisees a designated territory, though it does not confer exclusive territorial rights. The franchisor retains the right to open or license other businesses providing similar services under different trademarks within the franchisee's designated area.

Furthermore, the franchisor reserves the option to set up boutiques in non-traditional locations within the franchisee's territory.

Number of units

2023
Franchised units

9

23

44

Company-owned units

4

4

4

Total units

13

27

48

Competitors

beem Light Sauna

Investment required
$513,000
-
$739,000
Franchisees
3
+
n.a.
n.a.

Squeeze

Investment required
$544,000
-
$890,000
Franchisees
2
+
n.a.
n.a.

Spavia

Investment required
$496,000
-
$698,000
Franchisees
55
+
6%
6%

MassageLuXe

Investment required
$415,000
-
$768,000
Franchisees
75
+
12%
12%

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