Hand & Stone Massage and Facial Spa is a wellness franchise that specializes in providing luxurious yet affordable spa services. Founded in 2004 by John Marco, the brand began its journey in Toms River, New Jersey.
The headquarters are now located in Trevose, Pennsylvania. Hand & Stone started franchising in 2006.
The franchise offers a wide array of services, including various types of massages (such as Swedish, deep tissue, and hot stone), facials tailored to different skin types, and hair removal services.
One of the key differentiators of Hand & Stone is its commitment to accessibility and convenience, operating seven days a week with extended hours. This allows clients to easily incorporate spa services into their regular self-care routines.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
KEY FRANCHISE STATS
All you need to know about this franchise
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$1,312,000
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21.6%
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Below are some of
Hand & Stone Massage and Facial Spa
key competitors in the
Massage & Spa
sector.
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$476,000
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$200K - $500K
$868,000
n.a.
$0
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n.a.
$224,000
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$200K - $500K
$399,000
n.a.
$533,000
n.a.
n.a.
n.a.
n.a.
$513,000
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Over $500K
$739,000
n.a.
$786,000
73.6%
n.a.
33.7%
n.a.
$544,000
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Over $500K
$890,000
n.a.
$0
n.a.
n.a.
n.a.
n.a.
$496,000
-
$200K - $500K
$698,000
n.a.
$969,000
n.a.
n.a.
n.a.
n.a.
$571,000
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Over $500K
$799,000
n.a.
$867,000
n.a.
n.a.
20.0%
n.a.
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Hand & Stone Massage and Facial Spa provides comprehensive training for its franchisees to ensure they are well-prepared to operate their businesses successfully. The training program includes both classroom instruction and hands-on experience.
The initial training typically covers various aspects of business operations, including how to manage day-to-day activities, customer service standards, and marketing strategies.
Additionally, franchisees receive training on the specific services offered by Hand & Stone, such as massage therapies and skincare treatments, to ensure they understand the quality and consistency required by the brand.
Franchisees also receive support in hiring and training their staff, with guidance on best practices for recruiting licensed massage therapists and estheticians. Continuous training and support are provided as part of the franchise system, including updates on new services, techniques, and operational improvements.
Hand & Stone Massage and Facial Spa offers territory protection to its franchisees, ensuring that each franchise location has a defined geographic area where no other Hand & Stone franchise can operate.
This exclusive territory helps franchisees maximize their market potential and minimize direct competition from other franchisees within the same brand. The specifics of the territory size and the exact protection terms are typically outlined in the franchise agreement, providing clarity and security for franchise owners.
This territorial exclusivity is a critical benefit for franchisees, as it allows them to build and grow their customer base without worrying about overlapping markets. By offering this protection, Hand & Stone supports its franchisees in achieving long-term success in their designated areas.
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