Hand & Stone Massage and Facial Spa Franchise FDD, Costs & Fees (2025)

KEY FRANCHISE STATS

All you need to know about this franchise in a snapshot

Franchisees

?

527
+
14%
14%
Investment required

?

$603,000 - $760,000
Revenue (AUV)

?

$1,276,000
Undisclosed
Pro
+
6.0%
+
xx%
-xx%
6.0%
Initial franchise fee

?

$49,500
Royalty fees

?

6.00%
+
5.00%
Operating Profit

?

n.a.

Pro
Franchisees

?

527
+
14%
14%
Investment required

?

$603,000 - $760,000
Franchise fee

?

$49,500
Royalty fees

?

6.00%
+
5.00%
Revenue (AUV)

?

$1,276,000
Undisclosed
Pro
+
6.0%
+
xx%
-xx%
6.0%
Operating Profit

?

n.a.

Pro

Hand & Stone: Redefining Luxury in Accessible Spa Experiences

Hand & Stone Massage and Facial Spa is a wellness franchise that specializes in providing luxurious yet affordable spa services. Founded in 2004 by John Marco, the brand began its journey in Toms River, New Jersey. 

The headquarters are now located in Trevose, Pennsylvania. Hand & Stone started franchising in 2006.

The franchise offers a wide array of services, including various types of massages (such as Swedish, deep tissue, and hot stone), facials tailored to different skin types, and hair removal services. 

One of the key differentiators of Hand & Stone is its commitment to accessibility and convenience, operating seven days a week with extended hours. This allows clients to easily incorporate spa services into their regular self-care routines.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Franchise Fee $26,000 - $49,500
Deposits (Rent, Utilities) $13,363 - $20,000
Leasehold Improvements $361,797 - $394,171
Furniture, Fixtures & Equipment $47,252 - $63,095
Computer/POS System $6,498 - $19,932
Connectivity Fee $2,500
Insurance $1,500 - $2,500
Office Equipment and Supplies $7,772 - $20,467
Camera/Music System $11,748 - $17,742
Initial Inventory $12,250 - $18,384
Other Pre-Opening Expenses (Travel, Grand Opening) $11,000 - $18,300
Signage $13,806 - $23,349
Licenses, Permits and Architectural Fees $12,784 - $15,164
Legal & Accounting $3,425 - $5,150
Additional Funds (9 months) $70,000 - $90,000
TOTAL INVESTMENT $603,195 - $759,755

Franchise Disclosure Document

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Competitors

Franchise
Franchisees
Growth
Initial fee
Investment
Revenue
Gross Profit
Operating Profit
Industry

527

+
14%
14%
No growth
New

$49,500

$603,000

-

$760,000

n.a.

$1,276,000

Pro

n.a.

Pro

n.a.

Pro

Beauty

Training 

Hand & Stone Massage and Facial Spa provides comprehensive training for its franchisees to ensure they are well-prepared to operate their businesses successfully. The training program includes both classroom instruction and hands-on experience.

The initial training typically covers various aspects of business operations, including how to manage day-to-day activities, customer service standards, and marketing strategies.

Additionally, franchisees receive training on the specific services offered by Hand & Stone, such as massage therapies and skincare treatments, to ensure they understand the quality and consistency required by the brand.

Franchisees also receive support in hiring and training their staff, with guidance on best practices for recruiting licensed massage therapists and estheticians. Continuous training and support are provided as part of the franchise system, including updates on new services, techniques, and operational improvements.

This comprehensive training approach ensures that Hand & Stone franchisees are well-equipped to provide the exceptional spa experiences that the brand is known for.

Territory Protection

Hand & Stone Massage and Facial Spa offers territory protection to its franchisees, ensuring that each franchise location has a defined geographic area where no other Hand & Stone franchise can operate. 

This exclusive territory helps franchisees maximize their market potential and minimize direct competition from other franchisees within the same brand. The specifics of the territory size and the exact protection terms are typically outlined in the franchise agreement, providing clarity and security for franchise owners.

This territorial exclusivity is a critical benefit for franchisees, as it allows them to build and grow their customer base without worrying about overlapping markets. By offering this protection, Hand & Stone supports its franchisees in achieving long-term success in their designated areas.

Number of units

2024
Franchised units

461

487

527

Company-owned units

12

14

15

Total units

473

501

542

Competitors

beem Light Sauna

Investment required
$513,000
-
$739,000
Franchisees
3
+
n.a.
n.a.

Squeeze

Investment required
$544,000
-
$890,000
Franchisees
2
+
n.a.
n.a.

Spavia

Investment required
$496,000
-
$698,000
Franchisees
55
+
6%
6%

MassageLuXe

Investment required
$415,000
-
$768,000
Franchisees
75
+
12%
12%

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