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Hand & Stone Massage and Facial Spa Franchise FDD, Costs & Fees (2026)

Hand & Stone Massage and Facial Spa provides professional spa services, including massages and facials, offering a relaxing and rejuvenating experience to promote wellness and relieve stress.

KEY FRANCHISE STATS

Franchisees

?

580
+
19%
19%
Franchise fee

?

$49,500
Investment

?

$579,000 - $872,000
Revenue (AUV)

?

Undisclosed

$1,312,000

+
-0.7%
-0.7%
Upgrade

Hand & Stone Massage and Facial Spa is a wellness franchise that specializes in providing luxurious yet affordable spa services. Founded in 2004 by John Marco, the brand began its journey in Toms River, New Jersey. 

The headquarters are now located in Trevose, Pennsylvania. Hand & Stone started franchising in 2006.

The franchise offers a wide array of services, including various types of massages (such as Swedish, deep tissue, and hot stone), facials tailored to different skin types, and hair removal services. 

One of the key differentiators of Hand & Stone is its commitment to accessibility and convenience, operating seven days a week with extended hours. This allows clients to easily incorporate spa services into their regular self-care routines.

Initial investment

The initial investment required for a Hand & Stone Massage and Facial Spa franchise is $579,000 - $872,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Franchise Fee $26,000 – $49,500
Deposits (Rent, Utilities) $8,793 – $18,820
Leasehold Improvements $335,388 – $416,605
Furniture, Fixtures & Equipment $45,841 – $78,613
Computer/POS System $7,726 – $18,783
Connectivity Fee $2,500
Insurance $1,406 – $3,594
Office Equipment and Supplies $3,447 – $10,268
Camera/Music System $9,281 – $17,255
Initial Inventory $12,317 – $25,847
Other Pre-Opening Expenses (Travel, Grand Opening) $19,662 – $24,521
Signage $12,816 – $25,311
Licenses, Permits and Architectural Fees $13,555 – $25,677
Legal & Accounting $2,275 – $9,879
Additional Funds (9 months) $77,500 – $144,429
Total Investment $578,507 – $871,602

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Type of Expenditure Amount
Franchise Fee $26,000 – $49,500
Deposits (Rent, Utilities) $8,793 – $18,820
Leasehold Improvements $335,388 – $416,605
Furniture, Fixtures & Equipment $45,841 – $78,613
Computer/POS System $7,726 – $18,783
Connectivity Fee $2,500
Insurance $1,406 – $3,594
Office Equipment and Supplies $3,447 – $10,268
Camera/Music System $9,281 – $17,255
Initial Inventory $12,317 – $25,847
Other Pre-Opening Expenses (Travel, Grand Opening) $19,662 – $24,521
Signage $12,816 – $25,311
Licenses, Permits and Architectural Fees $13,555 – $25,677
Legal & Accounting $2,275 – $9,879
Additional Funds (9 months) $77,500 – $144,429
Total Investment $578,507 – $871,602

Franchise Disclosure Document

Below is Hand & Stone Massage and Facial Spa's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.

Number of units

Hand & Stone Massage and Facial Spa had 595 total units in 2025, of which 580 were franchised-owned and 15 company-owned.

Frequently Asked Questions

Competitors

Below are some of

Hand & Stone Massage and Facial Spa

key competitors in the

Massage & Spa

sector.

Franchise
Franchisees
Royalty fee
Total investment
Revenue
Upgrade
EBITDA
Upgrade

580

New
+
19%
19%

6.00%

$579,000

-

$872,000

$1,312,000

n.a.

$xxx,xxx

21.6%

xx%

n.a.

Training 

Hand & Stone Massage and Facial Spa provides comprehensive training for its franchisees to ensure they are well-prepared to operate their businesses successfully. The training program includes both classroom instruction and hands-on experience.

The initial training typically covers various aspects of business operations, including how to manage day-to-day activities, customer service standards, and marketing strategies.

Additionally, franchisees receive training on the specific services offered by Hand & Stone, such as massage therapies and skincare treatments, to ensure they understand the quality and consistency required by the brand.

Franchisees also receive support in hiring and training their staff, with guidance on best practices for recruiting licensed massage therapists and estheticians. Continuous training and support are provided as part of the franchise system, including updates on new services, techniques, and operational improvements.

Territory Protection

Hand & Stone Massage and Facial Spa offers territory protection to its franchisees, ensuring that each franchise location has a defined geographic area where no other Hand & Stone franchise can operate. 

This exclusive territory helps franchisees maximize their market potential and minimize direct competition from other franchisees within the same brand. The specifics of the territory size and the exact protection terms are typically outlined in the franchise agreement, providing clarity and security for franchise owners.

This territorial exclusivity is a critical benefit for franchisees, as it allows them to build and grow their customer base without worrying about overlapping markets. By offering this protection, Hand & Stone supports its franchisees in achieving long-term success in their designated areas.

Competitors

Below are some of Hand & Stone Massage and Facial Spa's key competitors in the Massage & Spa sector.

Viyada Thai Spa

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$311,000 - $468,000
Revenue

?

Upgrade

m browz

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$273,000 - $440,000
Revenue

?

Upgrade

Cloud 9 Foot Spa

Franchisees

?

1
+
n.a.
n.a.
Investment

?

$262,000 - $525,000
Revenue

?

Upgrade

Oasis Face Bar

Franchisees

?

12
+
300%
300%
Investment

?

$186,000 - $389,000
Revenue

?

Upgrade

Brilliant Massage & Skin

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$121,000 - $255,000
Revenue

?

Upgrade

Take it Off! Spa

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$110,000 - $251,000
Revenue

?

Upgrade

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