Hand & Stone Massage and Facial Spa

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Hand & Stone Massage and Facial Spa

Hand & Stone Massage and Facial Spa Franchise FDD, Costs & Fees (2025)

Hand & Stone Massage and Facial Spa provides professional spa services, including massages and facials, offering a relaxing and rejuvenating experience to promote wellness and relieve stress.

KEY FRANCHISE STATS

Franchisees

?

580
+
19%
19%
Franchise fee

?

$49,500
Investment

?

$579,000 - $872,000
Revenue (AUV)

?

Undisclosed

$1,312,000

+
-0.7%
-0.7%

Hand & Stone Massage and Facial Spa is a wellness franchise that specializes in providing luxurious yet affordable spa services. Founded in 2004 by John Marco, the brand began its journey in Toms River, New Jersey. 

The headquarters are now located in Trevose, Pennsylvania. Hand & Stone started franchising in 2006.

The franchise offers a wide array of services, including various types of massages (such as Swedish, deep tissue, and hot stone), facials tailored to different skin types, and hair removal services. 

One of the key differentiators of Hand & Stone is its commitment to accessibility and convenience, operating seven days a week with extended hours. This allows clients to easily incorporate spa services into their regular self-care routines.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Franchise Fee $26,000 – $49,500
Deposits (Rent, Utilities) $8,793 – $18,820
Leasehold Improvements $335,388 – $416,605
Furniture, Fixtures & Equipment $45,841 – $78,613
Computer/POS System $7,726 – $18,783
Connectivity Fee $2,500
Insurance $1,406 – $3,594
Office Equipment and Supplies $3,447 – $10,268
Camera/Music System $9,281 – $17,255
Initial Inventory $12,317 – $25,847
Other Pre-Opening Expenses (Travel, Grand Opening) $19,662 – $24,521
Signage $12,816 – $25,311
Licenses, Permits and Architectural Fees $13,555 – $25,677
Legal & Accounting $2,275 – $9,879
Additional Funds (9 months) $77,500 – $144,429
Total Investment $578,507 – $871,602
Type of Expenditure Amount
Franchise Fee $26,000 – $49,500
Deposits (Rent, Utilities) $8,793 – $18,820
Leasehold Improvements $335,388 – $416,605
Furniture, Fixtures & Equipment $45,841 – $78,613
Computer/POS System $7,726 – $18,783
Connectivity Fee $2,500
Insurance $1,406 – $3,594
Office Equipment and Supplies $3,447 – $10,268
Camera/Music System $9,281 – $17,255
Initial Inventory $12,317 – $25,847
Other Pre-Opening Expenses (Travel, Grand Opening) $19,662 – $24,521
Signage $12,816 – $25,311
Licenses, Permits and Architectural Fees $13,555 – $25,677
Legal & Accounting $2,275 – $9,879
Additional Funds (9 months) $77,500 – $144,429
Total Investment $578,507 – $871,602

Franchise Disclosure Document

Create an account to access and download this FDD. For more information, see our plans here.

Number of units

Training 

Hand & Stone Massage and Facial Spa provides comprehensive training for its franchisees to ensure they are well-prepared to operate their businesses successfully. The training program includes both classroom instruction and hands-on experience.

The initial training typically covers various aspects of business operations, including how to manage day-to-day activities, customer service standards, and marketing strategies.

Additionally, franchisees receive training on the specific services offered by Hand & Stone, such as massage therapies and skincare treatments, to ensure they understand the quality and consistency required by the brand.

Franchisees also receive support in hiring and training their staff, with guidance on best practices for recruiting licensed massage therapists and estheticians. Continuous training and support are provided as part of the franchise system, including updates on new services, techniques, and operational improvements.

Territory Protection

Hand & Stone Massage and Facial Spa offers territory protection to its franchisees, ensuring that each franchise location has a defined geographic area where no other Hand & Stone franchise can operate. 

This exclusive territory helps franchisees maximize their market potential and minimize direct competition from other franchisees within the same brand. The specifics of the territory size and the exact protection terms are typically outlined in the franchise agreement, providing clarity and security for franchise owners.

This territorial exclusivity is a critical benefit for franchisees, as it allows them to build and grow their customer base without worrying about overlapping markets. By offering this protection, Hand & Stone supports its franchisees in achieving long-term success in their designated areas.

Competitors

Below are some of

Hand & Stone Massage and Facial Spa

key competitors in the

Massage & Spa

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Sign up
Gross Profit
Sign up
EBITDA
Sign up

580

New
+
19%
19%

$49,500

$579,000

$872,000

n.a.

$1,312,000

$xxx,xxx

n.a.

xx%

n.a.

21.6%

xx%

n.a.

Competitors

Heights Wellness Retreat

Heights Wellness Retreat is a health and personal-care franchise offering membership-based massage, facials, and wellness services, serving guests seeking ongoing self-care, and known for upscale retreat-style centers, holistic service menus, and recurring membership revenue inherited from Massage Heights.

Franchisees

?

101
+
-1%
-1%
Investment

?

$622,000 - $820,000

Balensi Spa

Balensi Spa is a spa and wellness franchise offering facials, body treatments, and skincare programs, serving guests seeking personalized, European-inspired aesthetics, and known for esthetician-led protocols, membership options, and intimate boutique environments emphasizing relaxation, results-driven skincare, and attentive client relationships.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$183,000 - $433,000
Beauty
Massage & Spa

Zen Massage

Zen Massage is a massage and spa franchise offering therapeutic massages and bodywork services, serving wellness-focused clients, and known for upscale yet affordable centers, a membership-driven model, and a simplified menu that emphasizes consistent, high-quality hands-on service.

Franchisees

?

7
+
0%
0%
Investment

?

$296,000 - $363,000
Beauty
Massage & Spa

medspa810

medspa810 delivers cutting-edge medical aesthetics and wellness services, including injectables, skincare treatments, and massage therapy.

Franchisees

?

3
+
-25%
-25%
Investment

?

$476,000 - $868,000
Beauty
Massage & Spa

Glow Sauna Studios

Glow Sauna Studios offers infrared sauna services focused on health and wellness. Franchisees benefit from training, marketing support, and a business model that caters to health-conscious consumers.

Franchisees

?

2
+
n.a.
n.a.
Investment

?

$262,000 - $454,000
Beauty
Massage & Spa

beem Light Sauna

beem Light Sauna provides infrared sauna services, offering health and wellness benefits such as detoxification, pain relief, and relaxation in a modern and serene setting.

Franchisees

?

3
+
n.a.
n.a.
Investment

?

$513,000 - $739,000

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