Squeeze is transforming the massage industry with a fresh, tech-forward approach that blends convenience, customization, and comfort. Launched in 2019 by the founders of Drybar, the brand delivers a frictionless experience via its proprietary app, enabling guests to schedule appointments, make payments, and tailor elements of their session—from music and lighting to room temperature.
Since starting its franchising journey in 2021, Squeeze has carved out a distinct niche by offering an elevated alternative to the traditional spa visit. The brand continues to expand its footprint across the U.S., actively inviting franchisees to be part of its mission to revolutionize the wellness space.
By bundling premium features like deep tissue techniques, heat therapy, percussion tools, and aromatherapy into every session at no extra charge, Squeeze delivers exceptional value.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
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Below are some of
Squeeze
key competitors in the
Massage & Spa
sector.
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$890,000
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The franchise offered by Squeeze includes a structured set of training programs aimed at preparing franchisees and their staff for successful operations:
The franchise offered by Squeeze provides limited territory protection through a defined “Protected Area.” As long as the franchisee remains in compliance with the Franchise Agreement, Squeeze agrees not to establish or license another Squeeze Shop within an area typically defined by an eight-minute travel time from the franchisee's location.
The exact boundaries of the Protected Area are set using criteria such as population, local geography, or psychological boundaries and are fixed once established. However, this protection does not equate to exclusive territory rights.
Franchisees may still face competition from other Squeeze locations under construction or already operating within the Protected Area, as well as from Squeeze-owned or affiliated brands that may offer similar services. Squeeze also retains the right to market and sell services through alternative channels like online platforms, which may reach customers inside the Protected Area.
medspa810 delivers cutting-edge medical aesthetics and wellness services, including injectables, skincare treatments, and massage therapy.
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Glow Sauna Studios offers infrared sauna services focused on health and wellness. Franchisees benefit from training, marketing support, and a business model that caters to health-conscious consumers.
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beem Light Sauna provides infrared sauna services, offering health and wellness benefits such as detoxification, pain relief, and relaxation in a modern and serene setting.
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Squeeze offers fresh and healthy juices, smoothies, and acai bowls, providing a nutritious and refreshing option for health-conscious customers.
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Spavia provides a range of spa services, including massages, facials, and body treatments, offering a relaxing and rejuvenating experience in a serene environment.
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MassageLuXe offers professional and luxurious massage and spa services, providing clients with a relaxing and rejuvenating experience to alleviate stress, tension, and promote overall wellness.
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