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The Dog Wizard Franchise FDD, Costs & Fees (2026)

The Dog Wizard offers dog training and behavior modification services, addressing behavioral challenges and fostering positive relationships between dogs and owners.

KEY FRANCHISE STATS

Franchisees

?

66
+
94%
94%
Franchise fee

?

$60,000
Investment

?

$116,000 - $194,000
Revenue (AUV)

?

Undisclosed

$262,000

+
n.a.
n.a.
Upgrade

Established in 2005, The Dog Wizard is a professional dog training company dedicated to enhancing the relationships between dogs and their owners through effective training solutions. Founded in Charlotte, North Carolina, the company has since expanded its reach across the United States, with over 90 operating locations and 162 territories sold.

The Dog Wizard offers a comprehensive range of services, including obedience programs, puppy training, board and train options, group classes, private lessons, and specialty training. Their unique approach focuses on balanced training methods tailored to each dog's individual needs, ensuring effective behavior modification and lasting results.

What sets The Dog Wizard apart is their commitment to lifetime support for graduates, providing ongoing resources and group classes to reinforce skills and strengthen the bond between pets and their owners.

Additionally, their proprietary train-the-trainer programs equip franchise owners and trainers with the expertise needed to deliver high-quality services, ensuring consistency and excellence across all locations.

Initial investment

The initial investment required for a The Dog Wizard franchise is $116,000 - $194,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $60,000
Travel and Living Expenses to Attend Initial Training $2,000 – $4,000
Initial Training Fee $10,000 – $30,000
Start-up Kit $6,000 – $7,300
Start-Up Digital Marketing $5,400 – $8,400
Licenses $1,000 – $1,500
Computers, Software, Office Equipment, Furniture, Phones, Answering Service $750 – $2,500
Professional Fees $0 – $2,500
Insurance $1,500 – $2,500
Utilities and Operational Services $250 – $500
Vehicle Expenses $0 – $5,000
Vehicle Wrap Production and Installation $2,500 – $4,000
Inventory and Supplies $500 – $750
Additional Funds – 3 months $25,800 – $65,400
Total Estimated Initial Investment $116,000 – $194,000

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Type of Expenditure Amount
Initial Franchise Fee $60,000
Travel and Living Expenses to Attend Initial Training $2,000 – $4,000
Initial Training Fee $10,000 – $30,000
Start-up Kit $6,000 – $7,300
Start-Up Digital Marketing $5,400 – $8,400
Licenses $1,000 – $1,500
Computers, Software, Office Equipment, Furniture, Phones, Answering Service $750 – $2,500
Professional Fees $0 – $2,500
Insurance $1,500 – $2,500
Utilities and Operational Services $250 – $500
Vehicle Expenses $0 – $5,000
Vehicle Wrap Production and Installation $2,500 – $4,000
Inventory and Supplies $500 – $750
Additional Funds – 3 months $25,800 – $65,400
Total Estimated Initial Investment $116,000 – $194,000

Franchise Disclosure Document

Below is The Dog Wizard's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.

Number of units

The Dog Wizard had 69 total units in 2024, of which 66 were franchised-owned and 3 company-owned.

Frequently Asked Questions

Competitors

Below are some of

The Dog Wizard

key competitors in the

Training

sector.

Franchise
Franchisees
Royalty fee
Total investment
Revenue
Upgrade
EBITDA
Upgrade

66

New
+
94%
94%

8.00%

$116,000

-

$194,000

$262,000

n.a.

$xxx,xxx

27.4%

xx%

n.a.

Training

The Dog Wizard franchise provides several structured training programs for franchisees and their staff. These include:

  1. Initial Business Training: Focused on teaching the basic aspects of running the franchised business. This program is mandatory for either the franchisee or the on-site manager.
  2. Online Training: An essential training module that covers foundational knowledge. Completion of this program is required for all franchisees and designated trainers.
  3. Virtual/Live Lesson Training: Allows trainees to engage in interactive sessions to build their expertise. Franchisees have the option to observe these lessons to gain additional insights.
  4. In-Person/Hands-On Training: Offers practical, hands-on experience in dog training techniques. It ensures that trainees are well-prepared to deliver high-quality services to clients.

Territory Protection

The Dog Wizard franchise assigns each franchisee a protected territory defined by ZIP codes, where they have exclusive rights to operate. Expansion or customer solicitation outside this area requires written approval to avoid conflicts with other franchisees.

While the franchisor retains certain competitive rights within a territory, these are governed by the franchise agreement to ensure fairness.

Competitors

Below are some of The Dog Wizard's key competitors in the Training sector.

Canine Dimensions

Franchisees

?

30
+
15%
15%
Investment

?

$62,000 - $82,000
Revenue

?

Upgrade

Zoom Room

Franchisees

?

64
+
167%
167%
Investment

?

$319,000 - $497,000
Revenue

?

Upgrade

The Dog Wizard

Franchisees

?

66
+
94%
94%
Investment

?

$116,000 - $194,000
Revenue

?

Upgrade

Sit Means Sit

Franchisees

?

159
+
15%
15%
Investment

?

$24,000 - $121,000
Revenue

?

Upgrade

Camp Bow Wow

Franchisees

?

213
+
11%
11%
Investment

?

$1,034,000 - $1,770,000
Revenue

?

Upgrade

All Dogs Unleashed

Franchisees

?

14
+
17%
17%
Investment

?

$681,000 - $1,098,000
Revenue

?

Upgrade

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