The Dog Wizard

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The Dog Wizard

The Dog Wizard Franchise FDD, Costs & Fees (2025)

The Dog Wizard offers dog training and behavior modification services, addressing behavioral challenges and fostering positive relationships between dogs and owners.

Established in 2005, The Dog Wizard is a professional dog training company dedicated to enhancing the relationships between dogs and their owners through effective training solutions. Founded in Charlotte, North Carolina, the company has since expanded its reach across the United States, with over 90 operating locations and 162 territories sold.

The Dog Wizard offers a comprehensive range of services, including obedience programs, puppy training, board and train options, group classes, private lessons, and specialty training. Their unique approach focuses on balanced training methods tailored to each dog's individual needs, ensuring effective behavior modification and lasting results.

What sets The Dog Wizard apart is their commitment to lifetime support for graduates, providing ongoing resources and group classes to reinforce skills and strengthen the bond between pets and their owners.

Additionally, their proprietary train-the-trainer programs equip franchise owners and trainers with the expertise needed to deliver high-quality services, ensuring consistency and excellence across all locations.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $60,000
Travel and Living Expenses to Attend Initial Training $2,000 – $4,000
Initial Training Fee $10,000 – $30,000
Start-up Kit $6,000 – $7,300
Start-Up Digital Marketing $5,400 – $8,400
Licenses $1,000 – $1,500
Computers, Software, Office Equipment, Furniture, Phones, Answering Service $750 – $2,500
Professional Fees $0 – $2,500
Insurance $1,500 – $2,500
Utilities and Operational Services $250 – $500
Vehicle Expenses $0 – $5,000
Vehicle Wrap Production and Installation $2,500 – $4,000
Inventory and Supplies $500 – $750
Additional Funds – 3 months $25,800 – $65,400
Total Estimated Initial Investment $116,000 – $194,000

Franchise Disclosure Document

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Competitors

Below are some of

The Dog Wizard

key competitors in the

Training

sector.

Started franchising
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Franchise fee

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EBITDA

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Home-based

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Passive investment

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FDD
The Dog Wizard
2013
66
+
94%
94%
$60,000
8.00%

$116,000

-

$194,000

$xxx,xxx

n.a.

$262,000

61.0%

xx%

n.a.

27.4%

xx%

n.a.

Yes
Upgrade
Yes
Yes
Upgrade
Yes
2008
30
+
15%
15%
$35,000
9.00%

$62,000

-

$82,000

$xxx,xxx

n.a.

$111,000

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Upgrade
Upgrade
2009
64
+
167%
167%
$49,500
8.00%

$319,000

-

$497,000

$xxx,xxx

n.a.

$485,000

91.9%

xx%

n.a.

25.0%

xx%

n.a.

No
Upgrade
No
Yes
Upgrade
Yes
2009
159
+
15%
15%
$17,500
9.00%

$24,000

-

$121,000

$xxx,xxx

n.a.

$129,000

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Yes
Upgrade
Yes
No
Upgrade
No
2003
213
+
11%
11%
$50,000
7.00%

$1,034,000

-

$1,770,000

$xxx,xxx

n.a.

$984,000

n.a.

xx%

n.a.

n.a.

xx%

n.a.

No
Upgrade
No
Yes
Upgrade
Yes
2020
14
+
17%
17%
$60,000
7.00%

$681,000

-

$1,098,000

$xxx,xxx

n.a.

$617,000

86.6%

xx%

n.a.

29.4%

xx%

n.a.

Yes
Upgrade
Yes
Yes
Upgrade
Yes
2015
395
+
171%
171%
$110,000
8.00%

$174,000

-

$203,000

$xxx,xxx

n.a.

$230,000

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Yes
Upgrade
Yes
Yes
Upgrade
Yes

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$49 / month
Total investment

?

Revenue (AUV)

?

Revenue growth (last 3 years)

?

Profit margin

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Franchise Disclosure Documents
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Priority support

?

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Training

The Dog Wizard franchise provides several structured training programs for franchisees and their staff. These include:

  1. Initial Business Training: Focused on teaching the basic aspects of running the franchised business. This program is mandatory for either the franchisee or the on-site manager.
  2. Online Training: An essential training module that covers foundational knowledge. Completion of this program is required for all franchisees and designated trainers.
  3. Virtual/Live Lesson Training: Allows trainees to engage in interactive sessions to build their expertise. Franchisees have the option to observe these lessons to gain additional insights.
  4. In-Person/Hands-On Training: Offers practical, hands-on experience in dog training techniques. It ensures that trainees are well-prepared to deliver high-quality services to clients.

Territory Protection

The Dog Wizard franchise assigns each franchisee a protected territory defined by ZIP codes, where they have exclusive rights to operate. Expansion or customer solicitation outside this area requires written approval to avoid conflicts with other franchisees.

While the franchisor retains certain competitive rights within a territory, these are governed by the franchise agreement to ensure fairness.

Number of units

2024
Franchised units

34

35

66

Company-owned units

1

3

3

Total units

35

38

69

Competitors

Canine Dimensions

Franchisees

?

30
+
15%
15%
Investment

?

$62,000 - $82,000

Zoom Room

Franchisees

?

64
+
167%
167%
Investment

?

$319,000 - $497,000

Sit Means Sit

Franchisees

?

159
+
15%
15%
Investment

?

$24,000 - $121,000

Camp Bow Wow

Franchisees

?

213
+
11%
11%
Investment

?

$1,034,000 - $1,770,000

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