Camp Bow Wow offers premier doggy daycare and boarding services, providing a safe and fun environment for dogs to socialize and play while their owners are away.
KEY FRANCHISE STATS
Franchisees
?
213
+
11%
11%
Franchise fee
?
$50,000
Investment
?
$1,034,000 - $1,770,000
Revenue (AUV)
?
Undisclosed
$984,000
+
n.a.
n.a.
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Established in 2000 by entrepreneur Heidi Ganahl, Camp Bow Wow has transformed the pet care landscape with a fresh, engaging approach to dog boarding and day care. Since launching its franchise program in 2003, the brand has grown steadily, now operating more than 200 locations across the U.S. and Canada.
Based in Westminster, Colorado, Camp Bow Wow provides comprehensive services such as doggy day care, overnight stays, grooming, and training. Each facility is designed to create a safe, stimulating environment where dogs can thrive.
Unlike conventional kennels, Camp Bow Wow emphasizes freedom and fun through an open-play model. Dogs enjoy supervised play all day in spacious indoor and outdoor areas, under the watchful care of Certified Camp Counselors trained in pet CPR and first aid.
Initial investment
The initial investment required for a Camp Bow Wow franchise is $1,034,000 - $1,770,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$50,000
Travel Costs for All Initial Training
$0 – $8,000 per person
Real Estate Improvements
$674,000 – $950,000
Equipment, Supplies, and Opening Inventory
$50,000 – $100,000
Dog Cabins and Interior Fencing
$40,000 – $200,000
Signage
$5,000 – $10,000
Webcam System
$8,000 – $20,000
Camp Payroll
$8,000 – $24,000
Rent and Utilities
$5,000 – $50,000
Plans and Permits
$19,000 – $52,000
Professional Services
$13,000 – $50,000
Camp Launch Advertising
$25,000
Financing Fees
$2,000 – $25,000
Additional Funds for First 12 Months
$150,000
Project Management Fee
$5,000 – $5,500
TOTAL
$1,034,000 – $1,769,500
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Type of Expenditure
Amount
Initial Franchise Fee
$50,000
Travel Costs for All Initial Training
$0 – $8,000 per person
Real Estate Improvements
$674,000 – $950,000
Equipment, Supplies, and Opening Inventory
$50,000 – $100,000
Dog Cabins and Interior Fencing
$40,000 – $200,000
Signage
$5,000 – $10,000
Webcam System
$8,000 – $20,000
Camp Payroll
$8,000 – $24,000
Rent and Utilities
$5,000 – $50,000
Plans and Permits
$19,000 – $52,000
Professional Services
$13,000 – $50,000
Camp Launch Advertising
$25,000
Financing Fees
$2,000 – $25,000
Additional Funds for First 12 Months
$150,000
Project Management Fee
$5,000 – $5,500
TOTAL
$1,034,000 – $1,769,500
Franchise Disclosure Document
Below is Camp Bow Wow's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Camp Bow Wow had 216 total units in 2024, of which 213 were franchised-owned and 3 company-owned.
Camp Bow Wow offers a robust and multifaceted training program to ensure franchisees and their teams are fully prepared to operate a franchise successfully. These programs cover both foundational training before launch and ongoing development afterward.
Initial Camp Services Training Program Franchisees and their managers must complete this program to Camp Bow Wow’s satisfaction prior to beginning operations. The program includes classroom and potentially on-site training, covering operational standards, customer service, and use of the Operations Manual. Costs for travel, lodging, and other related expenses are the responsibility of the franchisee.
Dog Training Program Any personnel designated to provide dog training services must complete CBW’s approved dog trainer certification. This ensures that services are consistent with CBW’s quality and safety standards.
Scout Training Program This marketing-focused program is aimed at individuals handling local marketing activities. Typically held in Westminster, Colorado, or another designated location, it is included in the Initial Franchise Fee for one participant and covers brand messaging and promotional strategies.
Territory Protection
Camp Bow Wow provides franchisees with a designated "Authorized Territory" in which they are licensed to operate. This territory is defined based on demographic and geographic data, and the franchisee is allowed to advertise and offer services exclusively within this area.
However, the franchisor retains significant rights that limit the exclusivity of this territory. The franchisor, Camp Bow Wow, reserves the right to operate or authorize others to operate businesses both within and outside the franchisee’s territory, under different trademarks or names.
They may also distribute products and services via alternative channels, such as retail stores, mail order, or the internet, without restriction to the territorial boundaries. Therefore, while the franchisee enjoys certain operational privileges within their territory, it is not a fully protected or exclusive zone against all forms of competition.
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