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The Coffee Beanery Franchise FDD, Costs & Fees (2025)

Coffee shop franchise offering a variety of coffee, espresso drinks, and baked goods, providing a cozy and welcoming atmosphere.

The Coffee Beanery was founded in 1976 by JoAnne and Julius Shaw in Dearborn, Michigan. It began franchising in 1985 and is now headquartered in Flushing, Michigan. With over 70 locations in the U.S. and around 20 international stores, it remains a well-established name in specialty coffee.

The franchise offers a wide range of products, including freshly brewed coffee, espresso beverages, teas, smoothies, and light fare such as sandwiches and wraps.

What sets The Coffee Beanery apart is its control over the roasting, flavoring, and packaging of its coffee beans. This ensures consistent quality and a distinctive taste that customers can rely on.

The company promotes a strong family-oriented culture and emphasizes franchisee support. Its relaxing store atmosphere, dedication to premium coffee, and customer-first service make it an appealing opportunity for entrepreneurs passionate about community and quality coffee experiences.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

The Coffee Beanery offers 4 types of franchises:

Store Model Initial Investment
Traditional Store Model $231,700 to $439,900
Co-Branded Store Model $143,700 to $342,900
Convenience Store Model $152,700 to $389,900
Drop-Down Container Store Model $268,700 to $374,900

We are summarizing below the main costs associated with opening a Traditional Store Model.

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Type of Expenditure Amount
Initial Franchise Fee $15,000
Opening Inventory and Supplies $6,500 - $13,000
Equipment, Fixtures, Signage & Leasehold Improvement $168,000 - $280,000
Initial Launch Marketing Materials $3,500 - $5,000
First Three Months’ Rent & Security Deposit $9,000 - $35,000
Training Expenses $3,000 - $5,000
Miscellaneous Opening Costs $3,000 - $5,000
Additional Funds—Three Months $20,000 - $50,000
Computer and POS System $3,700 - $9,900
Drive-Through Related Costs $0 - $22,000
Total Estimated Initial Investment $231,700 - $439,900

The Coffee Beanery offers 4 types of franchises:

Store Model Initial Investment
Traditional Store Model $231,700 to $439,900
Co-Branded Store Model $143,700 to $342,900
Convenience Store Model $152,700 to $389,900
Drop-Down Container Store Model $268,700 to $374,900

We are summarizing below the main costs associated with opening a Traditional Store Model.

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Type of Expenditure Amount
Initial Franchise Fee $15,000
Opening Inventory and Supplies $6,500 - $13,000
Equipment, Fixtures, Signage & Leasehold Improvement $168,000 - $280,000
Initial Launch Marketing Materials $3,500 - $5,000
First Three Months’ Rent & Security Deposit $9,000 - $35,000
Training Expenses $3,000 - $5,000
Miscellaneous Opening Costs $3,000 - $5,000
Additional Funds—Three Months $20,000 - $50,000
Computer and POS System $3,700 - $9,900
Drive-Through Related Costs $0 - $22,000
Total Estimated Initial Investment $231,700 - $439,900

The Coffee Beanery

2023

Franchise Disclosure Document

Number of units

Training

The Coffee Beanery provides a comprehensive training program for its franchisees, encompassing both pre-opening and post-opening phases to ensure operational success. Here are the training programs offered by the franchisor:

  1. Operations Training: This classroom and in-store training occurs in Flushing, Michigan and lasts 7–10 days depending on whether the store will offer an extended food service menu. It includes business basics, customer service, and store operations.
  2. On Site Training: Conducted at the franchisee’s location around the store opening, this training covers equipment setup, merchandising, operational procedures, maintenance, service, and local marketing. It typically lasts up to 7 days (2–3 days before and up to 4 days after the opening).
  3. Follow-Up Training Visit: Within 180 days of opening, the franchisor may provide a follow-up training visit of 1 to 1.5 days to reinforce operational standards.
  4. Annual National Convention and Regional Events: Attendance is mandatory for franchisees and includes further training and networking. There is a set fee and the franchisee is responsible for related travel and lodging costs.

Territory Protection

The Coffee Beanery does not offer exclusive territorial protection to its franchisees. While each franchise is granted an “Approved Location,” the franchisor retains full rights to open additional franchise or company-owned stores, even in close proximity to an existing franchise.

This means a franchisee may face competition from other franchisees or outlets owned or controlled by Coffee Beanery, without any obligation for compensation. Furthermore, the franchisor reserves broad rights to distribute its products through various channels, including internet sales, retail, wholesale, and even alternative formats like direct or multi-level marketing.

Franchisees are not granted rights to these distribution channels and must receive written consent for any such activities outside their physical store. This policy highlights the franchisor's emphasis on flexibility and market reach over territorial exclusivity.

Competitors

Below are some of

The Coffee Beanery

key competitors in the

Coffee & Tea

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Sign up
Gross Profit
Sign up
EBITDA
Sign up

27

New
+
-21%
-21%

$15,000

$144,000

$440,000

n.a.

$225,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

Fuelify

Fuelify is a specialty beverage franchise offering energy teas, milk teas, smoothies, spritzers, coffee and freeze-dried candy, serving boba lovers and on-the-go guests, and known for vibrant flavors, customizable drink combinations and a fun, social “boba hangout” atmosphere.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$83,000 - $127,000

Mercato Cucina

Mercato Cucina is a foodservice franchise concept offering Italian-inspired fast-casual meals and marketplace items, serving local residents seeking refined yet convenient cuisine, and known for chef-crafted menus, fresh pastas and sauces, and an Italian deli–style experience with gourmet take-home products.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$199,000 - $346,000

Boba Nation

Boba Nation is a beverage franchise offering bubble tea, smoothies, and specialty drinks, serving younger consumers and families who enjoy customizable beverages, and known for extensive flavor combinations, vibrant store branding, and scalable formats designed to capture growing boba demand.

Franchisees

?

1
+
n.a.
n.a.
Investment

?

$350,000 - $495,000

Parlay Cafe

Parlay Cafe is a hybrid café and coworking franchise offering specialty coffee, light bites, and flexible workspace, serving remote professionals, entrepreneurs, and small teams, and known for memberships, meeting rooms, and thoughtfully designed spaces combining café comfort with business amenities.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$203,000 - $459,000

Puffles

Puffles is a dessert-and-beverage franchise offering Hong-Kong-style egg waffles, customizable ice cream treats and bubble tea, serving dessert lovers and social café customers, and known for trendy format, fun social-media appeal and low investment.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$112,000 - $296,000

Tea Lounge

Tea Lounge is a café franchise offering specialty teas, bubble tea, and light café fare in stylish modern settings, serving younger consumers and café-seekers, and known for trendy ambiance, customizable drinks and franchise-ready formula.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$276,000 - $406,000

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