The Coffee Beanery was founded in 1976 by JoAnne and Julius Shaw in Dearborn, Michigan. It began franchising in 1985 and is now headquartered in Flushing, Michigan. With over 70 locations in the U.S. and around 20 international stores, it remains a well-established name in specialty coffee.
The franchise offers a wide range of products, including freshly brewed coffee, espresso beverages, teas, smoothies, and light fare such as sandwiches and wraps.
What sets The Coffee Beanery apart is its control over the roasting, flavoring, and packaging of its coffee beans. This ensures consistent quality and a distinctive taste that customers can rely on.
The company promotes a strong family-oriented culture and emphasizes franchisee support. Its relaxing store atmosphere, dedication to premium coffee, and customer-first service make it an appealing opportunity for entrepreneurs passionate about community and quality coffee experiences.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
The Coffee Beanery offers 4 types of franchises:
We are summarizing below the main costs associated with opening a Traditional Store Model.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
KEY FRANCHISE STATS
All you need to know about this franchise
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$225,000
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Below are some of
The Coffee Beanery
key competitors in the
Coffee & Tea
sector.
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$225,000
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The Coffee Beanery provides a comprehensive training program for its franchisees, encompassing both pre-opening and post-opening phases to ensure operational success. Here are the training programs offered by the franchisor:
The Coffee Beanery does not offer exclusive territorial protection to its franchisees. While each franchise is granted an “Approved Location,” the franchisor retains full rights to open additional franchise or company-owned stores, even in close proximity to an existing franchise.
This means a franchisee may face competition from other franchisees or outlets owned or controlled by Coffee Beanery, without any obligation for compensation. Furthermore, the franchisor reserves broad rights to distribute its products through various channels, including internet sales, retail, wholesale, and even alternative formats like direct or multi-level marketing.
Franchisees are not granted rights to these distribution channels and must receive written consent for any such activities outside their physical store. This policy highlights the franchisor's emphasis on flexibility and market reach over territorial exclusivity.
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