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The Coffee Beanery Franchise FDD, Costs & Fees (2026)

Coffee shop franchise offering a variety of coffee, espresso drinks, and baked goods, providing a cozy and welcoming atmosphere.

KEY FRANCHISE STATS

Franchisees

?

27
+
-21%
-21%
Franchise fee

?

$15,000
Investment

?

$144,000 - $440,000
Revenue (AUV)

?

Undisclosed

$225,000

+
n.a.
n.a.
Upgrade

The Coffee Beanery was founded in 1976 by JoAnne and Julius Shaw in Dearborn, Michigan. It began franchising in 1985 and is now headquartered in Flushing, Michigan. With over 70 locations in the U.S. and around 20 international stores, it remains a well-established name in specialty coffee.

The franchise offers a wide range of products, including freshly brewed coffee, espresso beverages, teas, smoothies, and light fare such as sandwiches and wraps.

What sets The Coffee Beanery apart is its control over the roasting, flavoring, and packaging of its coffee beans. This ensures consistent quality and a distinctive taste that customers can rely on.

The company promotes a strong family-oriented culture and emphasizes franchisee support. Its relaxing store atmosphere, dedication to premium coffee, and customer-first service make it an appealing opportunity for entrepreneurs passionate about community and quality coffee experiences.

Initial investment

The initial investment required for a The Coffee Beanery franchise is $144,000 - $440,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

The Coffee Beanery offers 4 types of franchises:

Store Model Initial Investment
Traditional Store Model $231,700 to $439,900
Co-Branded Store Model $143,700 to $342,900
Convenience Store Model $152,700 to $389,900
Drop-Down Container Store Model $268,700 to $374,900

We are summarizing below the main costs associated with opening a Traditional Store Model.

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Type of Expenditure Amount
Initial Franchise Fee $15,000
Opening Inventory and Supplies $6,500 - $13,000
Equipment, Fixtures, Signage & Leasehold Improvement $168,000 - $280,000
Initial Launch Marketing Materials $3,500 - $5,000
First Three Months’ Rent & Security Deposit $9,000 - $35,000
Training Expenses $3,000 - $5,000
Miscellaneous Opening Costs $3,000 - $5,000
Additional Funds—Three Months $20,000 - $50,000
Computer and POS System $3,700 - $9,900
Drive-Through Related Costs $0 - $22,000
Total Estimated Initial Investment $231,700 - $439,900

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The Coffee Beanery offers 4 types of franchises:

Store Model Initial Investment
Traditional Store Model $231,700 to $439,900
Co-Branded Store Model $143,700 to $342,900
Convenience Store Model $152,700 to $389,900
Drop-Down Container Store Model $268,700 to $374,900

We are summarizing below the main costs associated with opening a Traditional Store Model.

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Type of Expenditure Amount
Initial Franchise Fee $15,000
Opening Inventory and Supplies $6,500 - $13,000
Equipment, Fixtures, Signage & Leasehold Improvement $168,000 - $280,000
Initial Launch Marketing Materials $3,500 - $5,000
First Three Months’ Rent & Security Deposit $9,000 - $35,000
Training Expenses $3,000 - $5,000
Miscellaneous Opening Costs $3,000 - $5,000
Additional Funds—Three Months $20,000 - $50,000
Computer and POS System $3,700 - $9,900
Drive-Through Related Costs $0 - $22,000
Total Estimated Initial Investment $231,700 - $439,900

Franchise Disclosure Document

Below is The Coffee Beanery's 2023 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.

Number of units

The Coffee Beanery had 28 total units in 2023, of which 27 were franchised-owned and 1 company-owned.

Frequently Asked Questions

Competitors

Below are some of

The Coffee Beanery

key competitors in the

Coffee & Tea

sector.

Franchise
Franchisees
Royalty fee
Total investment
Revenue
Upgrade
EBITDA
Upgrade

27

New
+
-21%
-21%

4.00%

$144,000

-

$440,000

$225,000

n.a.

$xxx,xxx

n.a.

xx%

n.a.

Training

The Coffee Beanery provides a comprehensive training program for its franchisees, encompassing both pre-opening and post-opening phases to ensure operational success. Here are the training programs offered by the franchisor:

  1. Operations Training: This classroom and in-store training occurs in Flushing, Michigan and lasts 7–10 days depending on whether the store will offer an extended food service menu. It includes business basics, customer service, and store operations.
  2. On Site Training: Conducted at the franchisee’s location around the store opening, this training covers equipment setup, merchandising, operational procedures, maintenance, service, and local marketing. It typically lasts up to 7 days (2–3 days before and up to 4 days after the opening).
  3. Follow-Up Training Visit: Within 180 days of opening, the franchisor may provide a follow-up training visit of 1 to 1.5 days to reinforce operational standards.
  4. Annual National Convention and Regional Events: Attendance is mandatory for franchisees and includes further training and networking. There is a set fee and the franchisee is responsible for related travel and lodging costs.

Territory Protection

The Coffee Beanery does not offer exclusive territorial protection to its franchisees. While each franchise is granted an “Approved Location,” the franchisor retains full rights to open additional franchise or company-owned stores, even in close proximity to an existing franchise.

This means a franchisee may face competition from other franchisees or outlets owned or controlled by Coffee Beanery, without any obligation for compensation. Furthermore, the franchisor reserves broad rights to distribute its products through various channels, including internet sales, retail, wholesale, and even alternative formats like direct or multi-level marketing.

Franchisees are not granted rights to these distribution channels and must receive written consent for any such activities outside their physical store. This policy highlights the franchisor's emphasis on flexibility and market reach over territorial exclusivity.

Competitors

Below are some of The Coffee Beanery's key competitors in the Coffee & Tea sector.

Azal Coffee

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$227,000 - $333,000
Revenue

?

Upgrade

Auntea Jenny

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$285,000 - $596,000
Revenue

?

Upgrade

WANPO

Franchisees

?

11
+
450%
450%
Investment

?

$110,000 - $196,000
Revenue

?

Upgrade

TPTEA Tea Shop

Franchisees

?

16
+
78%
78%
Investment

?

$425,000 - $447,000
Revenue

?

Upgrade

Peet's Coffee

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$1,035,000 - $1,697,000
Revenue

?

Upgrade

Sugar Llamas

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$252,000 - $368,000
Revenue

?

Upgrade

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