The Back Nine is a modern indoor golf simulator franchise that offers a realistic, immersive golf experience any time — day or night. The brand was founded in 2021 by Wil Bangerter. It was first developed in St. George, Utah, where the concept originated. The company is headquartered in St. George, Utah.

The Back Nine began franchising around 2022 as demand for indoor golf and flexible recreation spaces grew. The franchise sells 24/7-access indoor golf simulator facilities that feature private bays, advanced simulator technology, swing analysis tools, and virtual access to golf courses worldwide. Customers can join through memberships, allowing consistent recurring revenue for franchisees.

A key differentiator for The Back Nine is its semi-passive ownership model that enables locations to operate with minimal staffing. This structure creates lower labor costs and simpler operations for franchisees. The franchise also partners with leading simulator technology providers to ensure a highly realistic golfing experience that attracts both entry-level golfers and experienced players.

The Back Nine stands out by combining a streamlined business model with strong consumer appeal in the fast-growing indoor golf market. Its 24/7 access, modern design, and tech-driven approach position it as an attractive franchise opportunity for investors seeking a lifestyle-friendly business with recurring membership revenue.

Training

The Back Nine franchise provides a detailed and multi-tiered training program designed to equip franchisees and their managers with the skills necessary to operate their store effectively. Here is a breakdown of the training programs offered:

1. Initial Training Program
   After signing a lease, the franchisee or designated general manager must complete the initial training program, which includes two to three days of remote sessions and one day of in-person training at company headquarters in St. George, Utah. Up to three individuals may attend at no cost, but all related travel and living expenses are the responsibility of the franchisee. Training covers operations, marketing, software systems, and sales, guided by a training checklist and the Back Nine Operations Manual.
2. Supplemental On-Site Training
   If requested and based on personnel availability, the franchisor may provide on-site training at the franchisee’s location. This training incurs a per diem fee plus associated travel and accommodation costs. It is aimed at accommodating special needs or extending the standard training content.
3. Mandatory Annual Continuing Education
   Franchisees and their general managers are required to attend up to five days of ongoing training annually, which may include seminars, conventions, or development programs. The franchisor provides 30 days’ advance notice for these mandatory sessions. Though attendance is required, all travel and related costs must be covered by the franchisee.
4. Remedial Training
   Upon reasonable request or at the franchisor’s discretion, additional remedial training can be provided on-site. This service also involves a per diem charge plus travel, lodging, and meal expenses. It is designed to address performance issues or operational deficiencies.

Territory Protection

The Back Nine franchise does provide a form of limited territory protection to its franchisees. Each franchisee is granted a designated territory, usually outlined by a group of contiguous zip codes with a population not exceeding 75,000.

As long as the franchisee meets the required performance benchmarks and is not in default, the franchisor agrees not to establish or allow other The Back Nine outlets within that territory.

However, the protection is not absolute. The Back Nine franchisor reserves the right to sell its products and services within the same territory through alternative distribution channels, including online platforms and other media.