Ace Pickleball Club: Revolutionizing Indoor Pickleball Nationwide

Ace Pickleball Club is a fast-growing franchise offering top-tier indoor pickleball facilities across the United States. Founded in 2022 by industry veterans Jay Diederich and Joe Sexton, the company is based in Roswell, Georgia.

The first location opened in early 2023, and franchising began the same year. By the end of 2024, Ace had expanded to three operational clubs with over 100 franchise units in development.

The franchise delivers a premium experience with climate-controlled facilities featuring 8 to 16 cushioned, professional-grade courts. Members enjoy unlimited access to open play, clinics, tournaments, and social events. The all-inclusive model removes the need for reservations, allowing players to drop in and play anytime.

Ace Pickleball Club stands out for its accessibility and welcoming environment. Unlike competitors that require advanced bookings or restrict access, Ace encourages spontaneous play for both members and guests. This flexible approach, paired with high-quality amenities, has earned it strong acclaim in the growing pickleball market.

Training

Ace Pickleball Club provides a structured training program to ensure that franchisees and their managers are fully prepared to operate a Club in compliance with brand standards and procedures.

1. Initial Training Program: This program must be completed successfully by the general manager, whether that is the franchisee, an appointed individual, or the Operating Principal Owner. It covers essential operational training and is a prerequisite for managing a Club.
2. Ongoing Training Requirements: The franchisor may require franchisees and managers to complete additional training courses beyond the initial program. These are designed to keep operators updated on changes in the system, new services, or compliance requirements.
3. Confidential Information and Systems Training: Franchisees are required to implement procedures to protect confidential information, including the use of nondisclosure agreements with key personnel. This training ensures all staff understand the proprietary systems and their responsibilities in maintaining brand integrity.

Territory Protection

Ace Pickleball Club does not explicitly offer exclusive territorial protection to its franchisees in the form of an absolute guarantee against competition from other franchisees or the franchisor.

Franchisees operating under a Multi-Unit Development Agreement (MUDA) are assigned a Development Area in which they have the right to develop a certain number of Clubs.

However, the franchisor retains significant rights within that area. While franchisees can develop multiple units in their assigned region, Ace Pickleball Club reserves the right to use alternate distribution channels or grant rights to others within the same area.