Corcoran is a prestigious real estate franchise founded in 1973 by Barbara Corcoran on Manhattan’s Upper East Side. It is headquartered in Madison, New Jersey, and is a part of Anywhere Real Estate Inc. After decades of organic growth as a boutique brokerage, Corcoran began franchising in January 2019.

The franchise has expanded rapidly, now operating in over 150 locations across the United States and internationally. Its offerings include residential real estate sales, rentals, market research, and luxury property marketing.

Corcoran stands out in the real estate market with its focus on high-end service, local market expertise, and global brand power. Its model emphasizes personalized client relationships and innovative marketing strategies, appealing especially to the luxury real estate segment.

Corcoran consistently ranks among the top real estate franchises due to its blend of heritage, service excellence, and modern franchise infrastructure. Its reputation for quality and professionalism continues to attract top agents and franchisees nationwide.

Training

Corcoran provides a structured and multi-phase training program to its franchisees to ensure a comprehensive understanding of the brand's systems and expectations. Here are the primary training components:

1. Orientation Program
   Corcoran offers a mandatory Orientation for the Responsible Broker (or designee) as part of a multi-week transition into the brand. This includes a customized learning plan, with topics delivered through virtual Leadership Courses via Agent Studio®. Orientation must be completed within 12 months of the main office's opening.
2. Learning Materials and Courses
   Franchisees receive access to a learning platform that includes oral presentations, videos, recruiting information, and other training resources. These materials are intended to support operations and are continually updated by Corcoran’s learning team. The franchisor retains full rights to change or discontinue educational programs at its discretion.
3. Optional Education and Ongoing Support
   Corcoran also provides optional courses and seminars, sometimes held at brand conferences or industry events, though travel and lodging costs are borne by the franchisee. Additional guidance is available via written bulletins, phone consultations, or in-person visits for a fee.

Territory Protection

Corcoran does not grant exclusive territories to its franchisees by default. Franchisees are not provided with a guaranteed area of protection and may face competition from other Corcoran offices, including company-owned outlets or franchisees operating nearby.

Additionally, the franchisor and its related parties may use alternative distribution channels like internet sales or telemarketing to serve customers within a franchisee's market.

However, Corcoran may, at its discretion, grant limited protected areas to franchisees based on local market conditions or other economic considerations. These limited protections must be provided in writing and are typically subject to performance benchmarks and time limitations.