Better Homes and Gardens Real Estate: Redefining Success in Real Estate Franchising

Better Homes and Gardens Real Estate is a leading franchise that delivers a broad spectrum of real estate services, including residential sales, commercial transactions, and relocation support. Established in 2008 and based in Madison, New Jersey, the brand has quickly become a recognized name in the industry.

As part of Anywhere Real Estate Inc., which secured the Better Homes and Gardens trademark from Meredith Corporation, the franchise embarked on its franchising journey the same year it was founded. This rapid expansion positioned it as a dynamic player in the market.

What truly sets Better Homes and Gardens Real Estate apart is its ability to blend the iconic reputation of the Better Homes and Gardens brand with cutting-edge marketing solutions and comprehensive franchisee support. This powerful combination equips franchisees with the essential tools and resources needed to thrive in the fast-changing real estate landscape.

Training

Better Homes and Gardens Real Estate provides several structured training programs to support its franchisees. Here’s a numbered summary of the training offered:

1. Orientation Training
   Within six months of the opening date, the franchisor provides orientation to the Responsible Broker and one additional designated Key Individual. This program introduces the franchise system and covers critical areas such as marketing, operations, and talent attraction, and the franchisee is responsible for related travel and living expenses.
2. Ongoing Education and Certification
   Better Homes and Gardens Real Estate offers access to professional certification programs through its learning platform, which franchisees and their independent sales associates are encouraged to complete. Additionally, downloadable recordings, educational materials, and specialized resources are made available, sometimes for purchase.
3. Specialized Learning and Support
   The franchisor provides extra learning resources through a dedicated team focused on enhanced education, supporting both franchisees and their sales associates. This includes optional ancillary services like succession planning, agent recruitment programs, online services, and home warranty offerings.

Territory Protection

Better Homes and Gardens Real Estate does not offer its franchisees an exclusive territory. Franchisees may face competition not only from other franchisees but also from company-owned outlets and alternative distribution channels such as the internet, catalog sales, and telemarketing. While franchisees must operate only from the offices specified in their agreements, they can solicit clients from any area allowed by their real estate licenses.

Although the franchise does not generally grant territorial rights, it retains the discretion to offer limited protected areas in certain situations. These protected areas are provided through written agreements and can be terminated if the franchisee fails to meet performance conditions such as annual gross revenue thresholds.

The franchisor and its related parties also reserve the right to operate under other trademarks or brands both inside and outside the franchisee’s market area. Franchisees are not entitled to compensation if the franchisor or its affiliates generate business within their market area. The agreement explicitly states that no priority or right is given to acquire additional franchises or locations.