Better Homes And Gardens Real Estate Franchise FDD, Costs & Fees (2026)
Better Homes And Gardens Real Estate is a real estate franchise offering comprehensive residential property services, leveraging the trusted Better Homes and Gardens brand.
KEY FRANCHISE STATS
Franchisees
?
368
+
-7%
-7%
Franchise fee
?
$25,000
Investment
?
$82,000 - $450,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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Better Homes and Gardens Real Estate is a leading franchise that delivers a broad spectrum of real estate services, including residential sales, commercial transactions, and relocation support. Established in 2008 and based in Madison, New Jersey, the brand has quickly become a recognized name in the industry.
As part of Anywhere Real Estate Inc., which secured the Better Homes and Gardens trademark from Meredith Corporation, the franchise embarked on its franchising journey the same year it was founded. This rapid expansion positioned it as a dynamic player in the market.
What truly sets Better Homes and Gardens Real Estate apart is its ability to blend the iconic reputation of the Better Homes and Gardens brand with cutting-edge marketing solutions and comprehensive franchisee support.
Initial investment
The initial investment required for a Better Homes And Gardens Real Estate franchise is
$82,000 - $450,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Facility and Space Planning
$9,000 – $17,500
Furnishings and Communications Equipment
$27,000 – $87,500
Security and Other Deposits
$7,500 – $17,700
Prepaid Business Expenses
$3,000 – $4,600
Additional Funds (first 3 months after opening)
$35,000 – $60,000
Total Additional Cost for New Start-Up Office
$81,500 – $187,300
Total Investment for New Start-Up Office
$114,370 – $449,500
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Type of Expenditure
Amount
Facility and Space Planning
$9,000 – $17,500
Furnishings and Communications Equipment
$27,000 – $87,500
Security and Other Deposits
$7,500 – $17,700
Prepaid Business Expenses
$3,000 – $4,600
Additional Funds (first 3 months after opening)
$35,000 – $60,000
Total Additional Cost for New Start-Up Office
$81,500 – $187,300
Total Investment for New Start-Up Office
$114,370 – $449,500
Franchise Disclosure Document
Below is Better Homes And Gardens Real Estate's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Better Homes And Gardens Real Estate had 368 total units in 2025, of which 368 were franchised-owned and 0 company-owned.
Frequently Asked Questions
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Better Homes and Gardens Real Estate provides several structured training programs to support its franchisees. Here’s a numbered summary of the training offered:
Orientation Training Within six months of the opening date, the franchisor provides orientation to the Responsible Broker and one additional designated Key Individual. This program introduces the franchise system and covers critical areas such as marketing, operations, and talent attraction, and the franchisee is responsible for related travel and living expenses.
Ongoing Education and Certification Better Homes and Gardens Real Estate offers access to professional certification programs through its learning platform, which franchisees and their independent sales associates are encouraged to complete. Additionally, downloadable recordings, educational materials, and specialized resources are made available, sometimes for purchase.
Specialized Learning and Support The franchisor provides extra learning resources through a dedicated team focused on enhanced education, supporting both franchisees and their sales associates. This includes optional ancillary services like succession planning, agent recruitment programs, online services, and home warranty offerings.
Territory Protection
Better Homes and Gardens Real Estate does not offer its franchisees an exclusive territory. Franchisees may face competition not only from other franchisees but also from company-owned outlets and alternative distribution channels such as the internet, catalog sales, and telemarketing.
While franchisees must operate only from the offices specified in their agreements, they can solicit clients from any area allowed by their real estate licenses.
Although the franchise does not generally grant territorial rights, it retains the discretion to offer limited protected areas in certain situations. These protected areas are provided through written agreements and can be terminated if the franchisee fails to meet performance conditions such as annual gross revenue thresholds.
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