Better Homes And Gardens Real Estate

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Better Homes And Gardens Real Estate

Better Homes And Gardens Real Estate Franchise FDD, Costs & Fees (2025)

Better Homes And Gardens Real Estate is a real estate franchise offering comprehensive residential property services, leveraging the trusted Better Homes and Gardens brand.

Better Homes and Gardens Real Estate is a leading franchise that delivers a broad spectrum of real estate services, including residential sales, commercial transactions, and relocation support. Established in 2008 and based in Madison, New Jersey, the brand has quickly become a recognized name in the industry.

As part of Anywhere Real Estate Inc., which secured the Better Homes and Gardens trademark from Meredith Corporation, the franchise embarked on its franchising journey the same year it was founded. This rapid expansion positioned it as a dynamic player in the market.

What truly sets Better Homes and Gardens Real Estate apart is its ability to blend the iconic reputation of the Better Homes and Gardens brand with cutting-edge marketing solutions and comprehensive franchisee support.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Facility and Space Planning$9,000 – $17,500
Furnishings and Communications Equipment$27,000 – $87,500
Security and Other Deposits$7,500 – $17,700
Prepaid Business Expenses$3,000 – $4,600
Additional Funds (first 3 months after opening)$35,000 – $60,000
Total Additional Cost for New Start-Up Office$81,500 – $187,300
Total Investment for New Start-Up Office$114,370 – $449,500
Type of Expenditure Amount
Facility and Space Planning$9,000 – $17,500
Furnishings and Communications Equipment$27,000 – $87,500
Security and Other Deposits$7,500 – $17,700
Prepaid Business Expenses$3,000 – $4,600
Additional Funds (first 3 months after opening)$35,000 – $60,000
Total Additional Cost for New Start-Up Office$81,500 – $187,300
Total Investment for New Start-Up Office$114,370 – $449,500

Franchise Disclosure Document

Number of units

Training

Better Homes and Gardens Real Estate provides several structured training programs to support its franchisees. Here’s a numbered summary of the training offered:

  1. Orientation Training
    Within six months of the opening date, the franchisor provides orientation to the Responsible Broker and one additional designated Key Individual. This program introduces the franchise system and covers critical areas such as marketing, operations, and talent attraction, and the franchisee is responsible for related travel and living expenses.
  2. Ongoing Education and Certification
    Better Homes and Gardens Real Estate offers access to professional certification programs through its learning platform, which franchisees and their independent sales associates are encouraged to complete. Additionally, downloadable recordings, educational materials, and specialized resources are made available, sometimes for purchase.
  3. Specialized Learning and Support
    The franchisor provides extra learning resources through a dedicated team focused on enhanced education, supporting both franchisees and their sales associates. This includes optional ancillary services like succession planning, agent recruitment programs, online services, and home warranty offerings.

Territory Protection

Better Homes and Gardens Real Estate does not offer its franchisees an exclusive territory. Franchisees may face competition not only from other franchisees but also from company-owned outlets and alternative distribution channels such as the internet, catalog sales, and telemarketing.

While franchisees must operate only from the offices specified in their agreements, they can solicit clients from any area allowed by their real estate licenses.

Although the franchise does not generally grant territorial rights, it retains the discretion to offer limited protected areas in certain situations. These protected areas are provided through written agreements and can be terminated if the franchisee fails to meet performance conditions such as annual gross revenue thresholds.

Competitors

Below are some of

Better Homes And Gardens Real Estate

key competitors in the

Broker/Realtor

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
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Gross Profit
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EBITDA
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368

New
+
-7%
-7%

$25,000

$82,000

$450,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

Windermere Real Estate

Windermere Real Estate is a real-estate brokerage franchise offering home-buying, selling and leasing services across multiple states, serving agents and clients, and known for community-centred culture, advanced marketing tools and proven franchise systems.

Franchisees

?

299
+
-1%
-1%
Investment

?

$271,000 - $1,171,000

Intero Real Estate Services

Intero Real Estate Services is a real-estate brokerage franchise offering full-service buying, selling and leasing of homes and commercial properties, serving agents and clients, and known for strong training, agent-centric model and technology-enabled branding.

Franchisees

?

29
+
-19%
-19%
Investment

?

$210,000 - $855,000

Valbridge

Valbridge is a valuation-services franchise offering real-estate appraisal, review and consulting services for commercial and residential markets, serving lenders, brokers and property-owners, and known for national network, compliance focus and high-quality data standards.

Franchisees

?

0
+
-100%
-100%
Investment

?

$70,000 - $164,000

Harcourts

Harcourts is a real-estate brokerage franchise offering residential and commercial brokerage services, serving property buyers, sellers and agents, and known for innovative tools, global network backing and culture focused on growth and professionalism.

Franchisees

?

24
+
20%
20%
Investment

?

$151,000 - $360,000

Iron Valley

Iron Valley Real Estate is a real estate franchise offering brokerage services and agent support systems, serving buyers, sellers, and real estate professionals, and known for its agent-centric commission model, low startup costs, and modern technology.

Franchisees

?

44
+
47%
47%
Investment

?

$59,000 - $207,000

Watters International Realty

Watters International Realty is a real estate franchise offering comprehensive services for buying and selling homes, known for its innovative marketing strategies and client-focused approach.

Franchisees

?

10
+
0%
0%
Investment

?

$49,000 - $201,000