TAB (The Alternative Board) is a business coaching franchise offering peer advisory boards and executive coaching, helping business owners achieve their personal and professional goals.
KEY FRANCHISE STATS
Franchisees
?
88
+
-12%
-12%
Franchise fee
?
$44,000
Investment
?
$77,000 - $95,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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Founded in 1990 by Allen Fishman in St. Louis, Missouri, The Alternative Board (TAB) was established to provide small and mid-sized business owners with the strategic guidance typically reserved for large corporations.
In 1996, TAB began franchising, expanding its reach and enabling experienced professionals to facilitate peer advisory boards and coaching sessions for business leaders. Today, TAB's headquarters are located in Westminster, Colorado.
TAB's core offerings include monthly peer advisory board meetings, one-on-one executive coaching, and proprietary strategic tools like the Business Builder’s Blueprint and the StratPro Leadership Transformation Program.
What sets TAB apart is its unique model that combines peer advisory with professional coaching, fostering a collaborative environment where business owners can share experiences and insights.
Initial investment
The initial investment required for a TAB franchise is
$77,000 - $95,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
For more information on the costs required to start a TAB franchise, refer to the Franchise Disclosure Document (Item 7).
Type of Expenditure
Amount
Initial Franchise Fee
$44,000
Initial Training Fee
$24,500
Marketing Fee
$2,500
Initial Miscellaneous Marketing Campaign Expenses
$4,000 to $6,000
Mentor’s Travel and Living Expenses
$0 to $4,000
Travel and Living Expenses During Initial Training Program
$0 to $5,000
Equipment
$0 to $2,400
Supplies, Stationery, and Business Cards
$250 to $500
Deposits and Licenses
$0 to $600
Website Fees for Three Months from the Start of Service Offering
$180
Accounting and Professional Fees
$0 to $3,500
Additional Funds - 3 Months
$1,700 to $2,225
Total Estimated Initial Investment
$77,130 to $95,405
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For more information on the costs required to start a TAB franchise, refer to the Franchise Disclosure Document (Item 7).
Type of Expenditure
Amount
Initial Franchise Fee
$44,000
Initial Training Fee
$24,500
Marketing Fee
$2,500
Initial Miscellaneous Marketing Campaign Expenses
$4,000 to $6,000
Mentor’s Travel and Living Expenses
$0 to $4,000
Travel and Living Expenses During Initial Training Program
$0 to $5,000
Equipment
$0 to $2,400
Supplies, Stationery, and Business Cards
$250 to $500
Deposits and Licenses
$0 to $600
Website Fees for Three Months from the Start of Service Offering
$180
Accounting and Professional Fees
$0 to $3,500
Additional Funds - 3 Months
$1,700 to $2,225
Total Estimated Initial Investment
$77,130 to $95,405
Franchise Disclosure Document
Below is TAB's 2026 Franchise Disclosure Document. Sign up for free to view the document.
Number of units
TAB had 98 total units in 2026, of which 88 were franchised-owned and 10 company-owned.
Frequently Asked Questions
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TAB (The Alternative Board) provides an extensive suite of training programs designed to ensure franchisees are fully equipped to operate effectively. The programs are structured to address both initial onboarding and ongoing professional development needs.
Initial Training Program: This includes online preparatory materials and an intensive training phase of up to eight days, either at TAB’s headquarters or virtually. It must be completed within six months of signing the franchise agreement and covers foundational aspects of running a TAB franchise.
Advanced Business Development Training: This program lasts up to two days and is conducted either in person or virtually. It focuses on advanced strategies for growing and managing the franchise business.
StratPro Training: Delivered periodically as determined by TAB, this program is designed to train franchisees in TAB’s proprietary strategic planning process.
New TAB Franchisee Business Coaching: Following initial training, new franchisees receive dedicated coaching from a designated business coach, at no additional charge during the initial period.
Territory Protection
TAB (The Alternative Board) provides its franchisees with a designated "Protected Territory," typically encompassing up to 20,000 businesses as defined by third-party vendors.
Within this territory, and provided the franchisee is in good standing and meeting performance requirements, TAB agrees not to open competing franchises or solicit members solely located in that area. The boundaries of this territory are clearly outlined in the franchise agreement and may vary in size and demographics based on the region.
However, TAB retains significant reserved rights, including the ability to operate outside of these territories or to revoke exclusivity if minimum performance requirements are not met.
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