Sweet Rolled Tacos: Reinventing Dessert with Rolled Ice Cream Tacos

Sweet Rolled Tacos is a vibrant dessert franchise that has captivated customers with its innovative approach to frozen treats. Founded in 2016 in Garden Grove, California, by Donovan Tran, the brand quickly gained popularity for its unique concept of hand-rolled ice cream served in colorful waffle taco shells.

The company began franchising in 2018, opening the door for entrepreneurs to bring this eye-catching and delicious concept to new markets. The franchise is headquartered in Garden Grove, California.

The menu at Sweet Rolled Tacos goes far beyond standard dessert offerings. In addition to its signature rolled ice cream tacos, the brand serves custom milkshakes, bubble teas, and “dirty sodas,” which are soda-based drinks blended with flavored creams and syrups.

What differentiates Sweet Rolled Tacos from other dessert shops is its ability to combine a fun, Instagrammable product with quality and variety. The experience is both interactive and entertaining, attracting customers of all ages. The stores are designed with a vibrant aesthetic that complements the colorful product, reinforcing the brand’s youthful and creative identity.

Training

Sweet Rolled Tacos provides several training programs to ensure franchisees can effectively operate their business. These programs are essential and include both classroom and practical components.

1. Initial Training Program: Up to three employees can attend this mandatory program, which must be completed approximately two weeks before opening the business. The training includes topics such as sales and marketing methods, financial controls, quality standards, customer service, and record-keeping. It is conducted at the franchisor’s headquarters in Garden Grove, California or another designated training center. While there’s no tuition fee, franchisees must cover all travel, lodging, meals, and wage costs.
2. Field Training: This program may follow the classroom training and occurs at the franchisee’s own territory. It is designed to reinforce the classroom material with practical, on-the-job experience.
3. Manager/Substitute Training: If a designated manager fails to complete training, a substitute manager must be trained at the franchisee’s cost. This is charged at $250 per day per person, plus trainer travel expenses if done at the franchisee’s location.
4. Ongoing Training: The franchisor may require attendance at up to two ongoing training sessions annually. These sessions, aimed at updating franchisees on operations or new initiatives, are charged at $250 per person per day, plus additional expenses if held off-site.

Territory Protection

Sweet Rolled Tacos provides its franchisees with a protected territory as outlined in the Franchise Agreement. Once a primary location is selected and approved, a designated territory is assigned and will not be altered due to population changes or business performance.

During the agreement term and as long as the franchisee complies with all terms, the franchisor will not license another party to establish a franchise within that territory. Despite this protection, Sweet Rolled Tacos retains several rights that may affect the exclusivity of the territory.

These include the ability to market, distribute, or sell products through alternative channels such as online platforms or special sites like airports, universities, or military bases, even within a franchisee’s territory. Franchisees are not granted rights to sub-franchise, and their ability to relocate or expand within or outside the assigned territory is subject to the franchisor's sole discretion.