

SweatHouz, a prominent health and wellness franchise, was established in 2019 and launched its franchising efforts in 2022. Renowned for its infrared saunas and cold plunge tubs, SweatHouz offers a diverse array of wellness services. These services encompass private infrared sauna sessions, red light therapy, hydro massage, and cold plunge treatments.
Located in Atlanta, Georgia, SweatHouz taps into the expanding global wellness market with a unique franchise opportunity. The franchise model thrives on a recurring revenue system with high profit margins, making it attractive to entrepreneurs passionate about the health and wellness sector.
What sets SweatHouz apart is its dedication to offering a luxurious and scientifically-supported wellness experience. The studios are outfitted with cutting-edge technology, providing a range of therapies designed to enhance health and well-being.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
The SweatHouz franchise offers an extensive initial training program for its franchisees:
Initial Training Program: This thorough program encompasses various essential topics, including orientation, company overview and core values, an introduction to the franchise process, owner responsibilities, staffing and human resources, site selection, construction and design, facility and equipment training, pre-sales, sales and operations, benefits and studies, and more.
Training typically takes place at the franchisor's headquarters in Atlanta, GA, or can be conducted virtually.
Additional and Ongoing Training: Franchisees and their employees may be required to participate in annual conferences or additional periodic or refresher training courses. All costs associated with these training sessions are the responsibility of the franchisee.
Grand Opening Support: For the first or second SweatHouz location, the franchisor covers the costs of grand opening support. For any subsequent locations, franchisees must cover the costs of the training and opening team.
According to the SweatHouz Franchise Disclosure Document, franchisees are not granted an exclusive territory. However, provided that franchisees adhere to the terms of their franchise agreement, the franchisor will not permit another entity to operate a SweatHouz business within the designated protected territory outlined in the franchise agreement.
Additionally, this protected territory offers franchisees a certain level of market security, ensuring that their investment is safeguarded against internal competition.
By maintaining compliance with the franchise agreement, franchisees can confidently develop and grow their business, knowing that their territory is shielded from new SweatHouz establishments.
Below are some of
SweatHouz
key competitors in the
Massage & Spa
sector.

22
$45,000
$570,000
$1,194,000
n.a.
$581,000
$xxx,xxx
n.a.
n.a.
10.3%
n.a.

Heights Wellness Retreat is a health and personal-care franchise offering membership-based massage, facials, and wellness services, serving guests seeking ongoing self-care, and known for upscale retreat-style centers, holistic service menus, and recurring membership revenue inherited from Massage Heights.
?
?

Balensi Spa is a spa and wellness franchise offering facials, body treatments, and skincare programs, serving guests seeking personalized, European-inspired aesthetics, and known for esthetician-led protocols, membership options, and intimate boutique environments emphasizing relaxation, results-driven skincare, and attentive client relationships.
?
?

Zen Massage is a massage and spa franchise offering therapeutic massages and bodywork services, serving wellness-focused clients, and known for upscale yet affordable centers, a membership-driven model, and a simplified menu that emphasizes consistent, high-quality hands-on service.
?
?

medspa810 delivers cutting-edge medical aesthetics and wellness services, including injectables, skincare treatments, and massage therapy.
?
?

Glow Sauna Studios offers infrared sauna services focused on health and wellness. Franchisees benefit from training, marketing support, and a business model that caters to health-conscious consumers.
?
?

beem Light Sauna provides infrared sauna services, offering health and wellness benefits such as detoxification, pain relief, and relaxation in a modern and serene setting.
?
?
Choosing a franchise goes beyond reviewing fees and financials — it requires an honest assessment of your goals, skills, and risk tolerance. This article outlines the key questions prospective owners should ask before committing. It helps clarify whether the opportunity aligns with your lifestyle, long-term plans, and operational preferences.
Speaking with current and former franchisees is one of the most reliable ways to understand how a franchise really operates. This guide explains how to conduct validation calls, what questions to ask, and how to identify patterns in feedback. It provides a practical framework for uncovering real performance expectations and support quality.
Not all franchise opportunities offer the same potential. This article breaks down how to evaluate a brand’s industry, financial health, support systems, and competitive positioning. It helps prospective buyers compare options and identify franchises with strong long-term viability.
A clear, well-structured business plan is essential for securing financing and preparing for the realities of franchise ownership. This article explains how to build a plan that covers market analysis, operations, staffing, and local marketing. It also outlines how to create realistic pro forma financials, including revenue projections, startup costs, and break-even analysis. Readers gain a practical framework they can use when applying for loans or planning their first years of operations.