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SweatHouz Franchise FDD, Costs & Fees (2025)

SweatHouz offers infrared sauna sessions, promoting relaxation, detoxification, and wellness through heat therapy in a modern and comfortable setting.

SweatHouz, a prominent health and wellness franchise, was established in 2019 and launched its franchising efforts in 2022. Renowned for its infrared saunas and cold plunge tubs, SweatHouz offers a diverse array of wellness services. These services encompass private infrared sauna sessions, red light therapy, hydro massage, and cold plunge treatments.

Located in Atlanta, Georgia, SweatHouz taps into the expanding global wellness market with a unique franchise opportunity. The franchise model thrives on a recurring revenue system with high profit margins, making it attractive to entrepreneurs passionate about the health and wellness sector.

What sets SweatHouz apart is its dedication to offering a luxurious and scientifically-supported wellness experience. The studios are outfitted with cutting-edge technology, providing a range of therapies designed to enhance health and well-being.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $45,000
Initial Equipment Package and Certain Opening Supplies $108,887 – $185,969
Training Program Expenses $0 – $9,730
Lease Review Fee $0 – $2,000
Three Months' Rent & Deposits $20,000 – $60,000
Leasehold Improvements $304,500 – $671,725
Professional Fees / Permits $13,500 – $25,350
Furniture, Fixtures & Equipment $4,370 – $12,000
Computer System, POS, and Technology Set Up $1,500 – $2,200
Opening Inventory & Supplies $18,000 – $24,000
Pre-Opening Marketing Program $10,000 – $40,000
Pre-Opening Staffing $10,000 – $30,000
Insurance $5,000 – $15,000
Signage $8,000 – $28,000
Deposits $1,000 – $3,000
Additional funds (3 months) $20,000 – $40,000
Total $569,757 – $1,193,974
Type of Expenditure Amount
Initial Franchise Fee $45,000
Initial Equipment Package and Certain Opening Supplies $108,887 – $185,969
Training Program Expenses $0 – $9,730
Lease Review Fee $0 – $2,000
Three Months' Rent & Deposits $20,000 – $60,000
Leasehold Improvements $304,500 – $671,725
Professional Fees / Permits $13,500 – $25,350
Furniture, Fixtures & Equipment $4,370 – $12,000
Computer System, POS, and Technology Set Up $1,500 – $2,200
Opening Inventory & Supplies $18,000 – $24,000
Pre-Opening Marketing Program $10,000 – $40,000
Pre-Opening Staffing $10,000 – $30,000
Insurance $5,000 – $15,000
Signage $8,000 – $28,000
Deposits $1,000 – $3,000
Additional funds (3 months) $20,000 – $40,000
Total $569,757 – $1,193,974

SweatHouz

2025

Franchise Disclosure Document

Number of units

Training 

The SweatHouz franchise offers an extensive initial training program for its franchisees:

Initial Training Program: This thorough program encompasses various essential topics, including orientation, company overview and core values, an introduction to the franchise process, owner responsibilities, staffing and human resources, site selection, construction and design, facility and equipment training, pre-sales, sales and operations, benefits and studies, and more.

Training typically takes place at the franchisor's headquarters in Atlanta, GA, or can be conducted virtually.

Additional and Ongoing Training: Franchisees and their employees may be required to participate in annual conferences or additional periodic or refresher training courses. All costs associated with these training sessions are the responsibility of the franchisee.

Grand Opening Support: For the first or second SweatHouz location, the franchisor covers the costs of grand opening support. For any subsequent locations, franchisees must cover the costs of the training and opening team.

Territory Protection

According to the SweatHouz Franchise Disclosure Document, franchisees are not granted an exclusive territory. However, provided that franchisees adhere to the terms of their franchise agreement, the franchisor will not permit another entity to operate a SweatHouz business within the designated protected territory outlined in the franchise agreement.

Additionally, this protected territory offers franchisees a certain level of market security, ensuring that their investment is safeguarded against internal competition. 

By maintaining compliance with the franchise agreement, franchisees can confidently develop and grow their business, knowing that their territory is shielded from new SweatHouz establishments.

Competitors

Below are some of

SweatHouz

key competitors in the

Massage & Spa

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Sign up
Gross Profit
Sign up
EBITDA
Sign up

22

New
+
n.a.
n.a.

$45,000

$570,000

$1,194,000

n.a.

$581,000

$xxx,xxx

n.a.

xx%

n.a.

10.3%

xx%

n.a.

Competitors

Heights Wellness Retreat

Heights Wellness Retreat is a health and personal-care franchise offering membership-based massage, facials, and wellness services, serving guests seeking ongoing self-care, and known for upscale retreat-style centers, holistic service menus, and recurring membership revenue inherited from Massage Heights.

Franchisees

?

101
+
-1%
-1%
Investment

?

$622,000 - $820,000

Balensi Spa

Balensi Spa is a spa and wellness franchise offering facials, body treatments, and skincare programs, serving guests seeking personalized, European-inspired aesthetics, and known for esthetician-led protocols, membership options, and intimate boutique environments emphasizing relaxation, results-driven skincare, and attentive client relationships.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$183,000 - $433,000
Beauty
Massage & Spa

Zen Massage

Zen Massage is a massage and spa franchise offering therapeutic massages and bodywork services, serving wellness-focused clients, and known for upscale yet affordable centers, a membership-driven model, and a simplified menu that emphasizes consistent, high-quality hands-on service.

Franchisees

?

7
+
0%
0%
Investment

?

$296,000 - $363,000
Beauty
Massage & Spa

medspa810

medspa810 delivers cutting-edge medical aesthetics and wellness services, including injectables, skincare treatments, and massage therapy.

Franchisees

?

3
+
-25%
-25%
Investment

?

$476,000 - $868,000
Beauty
Massage & Spa

Glow Sauna Studios

Glow Sauna Studios offers infrared sauna services focused on health and wellness. Franchisees benefit from training, marketing support, and a business model that caters to health-conscious consumers.

Franchisees

?

2
+
n.a.
n.a.
Investment

?

$262,000 - $454,000
Beauty
Massage & Spa

beem Light Sauna

beem Light Sauna provides infrared sauna services, offering health and wellness benefits such as detoxification, pain relief, and relaxation in a modern and serene setting.

Franchisees

?

3
+
n.a.
n.a.
Investment

?

$513,000 - $739,000

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