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MassageLuXe Franchise FDD, Costs & Fees (2026)

MassageLuXe offers professional and luxurious massage and spa services, providing clients with a relaxing and rejuvenating experience to alleviate stress, tension, and promote overall wellness.

KEY FRANCHISE STATS

Franchisees

?

92
+
23%
23%
Franchise fee

?

$42,500
Investment

?

$571,000 - $799,000
Revenue (AUV)

?

Undisclosed

$867,000

+
1.9%
1.9%
Upgrade

MassageLuXe is a fast-growing spa franchise that focuses on massage therapy, facial treatments, and waxing services. Established in 2007 in St. Louis, Missouri, the brand has expanded to more than 80 locations across the United States by early 2025.

MassageLuXe offers a broad range of massage therapies, including deep tissue, Swedish, prenatal, aromatherapy, reflexology, hot stone, sports, and trigger point massages. Complementing these services are professional facial treatments and waxing, all crafted to enhance relaxation and support overall wellness.

Headquartered in Chesterfield, Missouri, MassageLuXe began franchising in 2008. Since then, it has solidified its position as a leading name in the health and wellness franchise industry.

What sets MassageLuXe apart is its innovative membership-based business model. By promoting its services as essential components of health and wellness rather than mere indulgences, the company has successfully attracted a wide and loyal customer base, fueling its nationwide expansion.

Initial investment

The initial investment required for a MassageLuXe franchise is $571,000 - $799,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee$42,500
Leasehold Improvements$368,000 – $430,600
Signs$2,900 – $13,200
Spa Equipment and Supplies$21,700 – $79,800
Fixtures$10,600 – $38,300
Furniture and Décor$5,400 – $19,400
Initial Pre-Opening Inventory$13,600
Start-Up Marketing$15,000
Insurance$10,000 – $15,000
Pre-paid Rent and Lease Deposits$16,000 – $26,000
Professional Fees$12,000 – $21,000
Training Expenses$3,000 – $5,000
Licenses/Bonds$100 – $500
Computer Hardware and Software$14,000
Security Systems$2,100
Office Supplies and Other Miscellaneous Expenses$5,000
Shipping$4,000 – $8,000
Additional Funds – 3 months$25,000 – $50,000
Total$570,900 – $799,000

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Type of Expenditure Amount
Initial Franchise Fee$42,500
Leasehold Improvements$368,000 – $430,600
Signs$2,900 – $13,200
Spa Equipment and Supplies$21,700 – $79,800
Fixtures$10,600 – $38,300
Furniture and Décor$5,400 – $19,400
Initial Pre-Opening Inventory$13,600
Start-Up Marketing$15,000
Insurance$10,000 – $15,000
Pre-paid Rent and Lease Deposits$16,000 – $26,000
Professional Fees$12,000 – $21,000
Training Expenses$3,000 – $5,000
Licenses/Bonds$100 – $500
Computer Hardware and Software$14,000
Security Systems$2,100
Office Supplies and Other Miscellaneous Expenses$5,000
Shipping$4,000 – $8,000
Additional Funds – 3 months$25,000 – $50,000
Total$570,900 – $799,000

Franchise Disclosure Document

Below is MassageLuXe's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.

Number of units

MassageLuXe had 92 total units in 2025, of which 92 were franchised-owned and 0 company-owned.

Frequently Asked Questions

Competitors

Below are some of

MassageLuXe

key competitors in the

Massage & Spa

sector.

Franchise
Franchisees
Royalty fee
Total investment
Revenue
Upgrade
EBITDA
Upgrade

92

New
+
23%
23%

6.00%

$571,000

-

$799,000

$867,000

n.a.

$xxx,xxx

20.0%

xx%

n.a.

Training

MassageLuXe provides several types of training programs to its franchisees:

  1. Initial Training Program: MassageLuXe conducts a 10-working-day initial training session either at their training location or at an operating Spa. This training covers the operation of the Spa and must be completed by the franchisee (or their managing owner) and up to two additional employees. Completion to the franchisor’s satisfaction is required at least two weeks prior to the opening of the Spa.
  2. On-Site Opening Assistance: After the initial training, MassageLuXe sends a representative to the franchisee’s Spa for 3 to 5 days to provide on-site support during the Spa’s opening phase. However, if a franchisee already operates a Spa, this assistance may not be provided unless deemed necessary by the franchisor.
  3. Refresher Training Courses: The franchisor may require franchisees or their experienced employees to attend periodic refresher courses. These courses are held at locations designated by MassageLuXe, and reasonable fees may be charged.
  4. Online Training Program (Future Development): MassageLuXe anticipates developing an online training program that franchisees will use to train their own employees. Participation in this program may become mandatory, including the purchase of necessary equipment and ongoing payment of monthly fees.

Territory Protection

MassageLuXe offers limited territory protection to its franchisees. Each franchisee is granted a specific Territory, typically an approximately three-mile radius around their Spa location, although this radius may be larger in rural areas and smaller in densely populated areas.

Within this Territory, MassageLuXe agrees not to locate or operate another Spa under its Marks or allow another franchisee to do so. However, the protection is not absolute.

MassageLuXe reserves the right to establish other businesses within the franchisee's Territory using different trademarks or systems, and also to sell ancillary products and services without restriction. This structure means that while franchisees receive some exclusivity under the MassageLuXe brand, the franchisor retains broad rights to compete through other means.

Competitors

Below are some of MassageLuXe's key competitors in the Massage & Spa sector.

Viyada Thai Spa

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$311,000 - $468,000
Revenue

?

Upgrade

m browz

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$273,000 - $440,000
Revenue

?

Upgrade

Cloud 9 Foot Spa

Franchisees

?

1
+
n.a.
n.a.
Investment

?

$262,000 - $525,000
Revenue

?

Upgrade

Oasis Face Bar

Franchisees

?

12
+
300%
300%
Investment

?

$186,000 - $389,000
Revenue

?

Upgrade

Brilliant Massage & Skin

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$121,000 - $255,000
Revenue

?

Upgrade

Take it Off! Spa

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$110,000 - $251,000
Revenue

?

Upgrade

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