
KEY FRANCHISE STATS
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$867,000
MassageLuXe is a fast-growing spa franchise that focuses on massage therapy, facial treatments, and waxing services. Established in 2007 in St. Louis, Missouri, the brand has expanded to more than 80 locations across the United States by early 2025.
MassageLuXe offers a broad range of massage therapies, including deep tissue, Swedish, prenatal, aromatherapy, reflexology, hot stone, sports, and trigger point massages. Complementing these services are professional facial treatments and waxing, all crafted to enhance relaxation and support overall wellness.
Headquartered in Chesterfield, Missouri, MassageLuXe began franchising in 2008. Since then, it has solidified its position as a leading name in the health and wellness franchise industry.
What sets MassageLuXe apart is its innovative membership-based business model. By promoting its services as essential components of health and wellness rather than mere indulgences, the company has successfully attracted a wide and loyal customer base, fueling its nationwide expansion.
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Below are some of
MassageLuXe
key competitors in the
Massage & Spa
sector.

92
6.00%
$571,000
-
$799,000
$867,000
n.a.
$xxx,xxx
20.0%
n.a.
MassageLuXe provides several types of training programs to its franchisees:
MassageLuXe offers limited territory protection to its franchisees. Each franchisee is granted a specific Territory, typically an approximately three-mile radius around their Spa location, although this radius may be larger in rural areas and smaller in densely populated areas.
Within this Territory, MassageLuXe agrees not to locate or operate another Spa under its Marks or allow another franchisee to do so. However, the protection is not absolute.
MassageLuXe reserves the right to establish other businesses within the franchisee's Territory using different trademarks or systems, and also to sell ancillary products and services without restriction. This structure means that while franchisees receive some exclusivity under the MassageLuXe brand, the franchisor retains broad rights to compete through other means.

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