Softroc provides durable and customizable rubberized surfacing solutions for various applications, enhancing safety and aesthetics in outdoor spaces.
KEY FRANCHISE STATS
Franchisees
?
25
+
n.a.
n.a.
Franchise fee
?
$59,900
Investment
?
$94,000 - $179,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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Softroc®is a leading franchise specializing in poured-in-place rubber safety surfacing for residential and commercial applications. Established in 2019 and headquartered in Dallas, Texas, Softroc began franchising in 2021 under the umbrella of Stellar Service Brands.
With decades of industry expertise behind its leadership, the brand has rapidly expanded and continues to grow its presence nationwide.
Softroc offers a versatile surfacing solution ideal for pool decks, patios, driveways, playgrounds, and more. Its rubberized coatings are slip-resistant, shock-absorbent, and heat-resistant, ensuring safety and comfort in various environments.
The surfaces are fully customizable, available in a wide range of colors and designs to suit any space. Additionally, Softroc installations are low-maintenance and built to last.
What sets Softroc apart is its unique position as the first focused rubber surfacing franchise in the U.S. market. It faces limited competition in a growing $60 billion industry.
Initial investment
The initial investment required for a Softroc franchise is
$94,000 - $179,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Franchise Fee
$59,900
Training Program Fee
$3,000
TDC Training Fee
$0 to $1,000
Real Estate/Rent
$0 to $2,000
Renovations and Improvements
$250 to $5,000
Office Equipment and Supplies
$250 to $1,000
Initial Supply of Inventory and Mixing Equipment
$8,000 to $12,000
Uniforms
$250 to $650
Technology Systems and Components
$1,500 to $3,000
Training Expenses for 3 people
$2,500 to $4,000
Vehicle
$1,500 to $48,000
Marketing Materials
$500 to $2,500
Insurance
$1,875 to $3,750
Licenses & Permits
$0 to $1,000
Professional Fees
$1,500 to $2,000
TDC Service Costs
$0 to $7,000
POS Initial License Fee
$1,495
Additional Funds (3 months)
$11,350 to $22,050
TOTAL
$93,870 to $179,345
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Type of Expenditure
Amount
Franchise Fee
$59,900
Training Program Fee
$3,000
TDC Training Fee
$0 to $1,000
Real Estate/Rent
$0 to $2,000
Renovations and Improvements
$250 to $5,000
Office Equipment and Supplies
$250 to $1,000
Initial Supply of Inventory and Mixing Equipment
$8,000 to $12,000
Uniforms
$250 to $650
Technology Systems and Components
$1,500 to $3,000
Training Expenses for 3 people
$2,500 to $4,000
Vehicle
$1,500 to $48,000
Marketing Materials
$500 to $2,500
Insurance
$1,875 to $3,750
Licenses & Permits
$0 to $1,000
Professional Fees
$1,500 to $2,000
TDC Service Costs
$0 to $7,000
POS Initial License Fee
$1,495
Additional Funds (3 months)
$11,350 to $22,050
TOTAL
$93,870 to $179,345
Franchise Disclosure Document
Below is Softroc's 2023 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Softroc had 25 total units in 2023, of which 25 were franchised-owned and 0 company-owned.
Frequently Asked Questions
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Softroc provides an in-depth and multi-faceted training framework to prepare its franchisees for effective business operations:
Initial Training Program: Softroc offers a structured Training Program consisting of both classroom (12 hours) and on-the-job training (40 hours), covering product application, service, sales, and technology. This training takes place in Dallas, Texas, virtually, or at the franchisee’s business site. Franchisees and up to three representatives (including a Designated Owner or Manager) are required to complete this program to the franchisor’s satisfaction before launching operations.
Training for New Managers: If a new Designated Manager or Owner is appointed, they must attend and successfully complete the current Training Program before assuming responsibilities. Failure to do so can result in mandatory additional training at a cost of $1,000 per day per trainee plus expenses.
Personnel Training Responsibility: Franchisees are responsible for training all other employees and contractors not attending the main Training Program. Softroc may review and set standards for this internal training to ensure compliance with system-wide expectations.
Territory Protection
Softroc does not provide territory protection to its franchisees. The agreement specifies that the designated "Market Territory" serves solely as a limitation on where the franchisee may operate but does not confer exclusivity. Franchisees may face competition from other Softroc franchises, company-owned locations, or alternate distribution channels within their territory.
The franchisor and its affiliates reserve the unrestricted right to solicit customers, conduct business, and grant additional franchises in any location, including within an existing franchisee’s Market Territory.
Any violation of the territorial boundaries by the franchisee—such as marketing or servicing jobs outside the approved territory—can result in severe penalties or termination of the agreement. Thus, while territories are defined, they are not protected or exclusive under Softroc's franchise model.
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