Softroc® is a leading franchise specializing in poured-in-place rubber safety surfacing for residential and commercial applications. Established in 2019 and headquartered in Dallas, Texas, Softroc began franchising in 2021 under the umbrella of Stellar Service Brands.
With decades of industry expertise behind its leadership, the brand has rapidly expanded and continues to grow its presence nationwide.
Softroc offers a versatile surfacing solution ideal for pool decks, patios, driveways, playgrounds, and more. Its rubberized coatings are slip-resistant, shock-absorbent, and heat-resistant, ensuring safety and comfort in various environments.
The surfaces are fully customizable, available in a wide range of colors and designs to suit any space. Additionally, Softroc installations are low-maintenance and built to last.
What sets Softroc apart is its unique position as the first focused rubber surfacing franchise in the U.S. market. It faces limited competition in a growing $60 billion industry.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
KEY FRANCHISE STATS
All you need to know about this franchise
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Below are some of
Softroc
key competitors in the
Maintenance
sector.
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Softroc provides an in-depth and multi-faceted training framework to prepare its franchisees for effective business operations:
Softroc does not provide territory protection to its franchisees. The agreement specifies that the designated "Market Territory" serves solely as a limitation on where the franchisee may operate but does not confer exclusivity. Franchisees may face competition from other Softroc franchises, company-owned locations, or alternate distribution channels within their territory.
The franchisor and its affiliates reserve the unrestricted right to solicit customers, conduct business, and grant additional franchises in any location, including within an existing franchisee’s Market Territory.
Any violation of the territorial boundaries by the franchisee—such as marketing or servicing jobs outside the approved territory—can result in severe penalties or termination of the agreement. Thus, while territories are defined, they are not protected or exclusive under Softroc's franchise model.
Softroc provides durable and customizable rubberized surfacing solutions for various applications, enhancing safety and aesthetics in outdoor spaces.
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ServiceMaster offers residential and commercial cleaning and restoration services, addressing various cleaning and disaster recovery needs.
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SealMaster provides pavement and asphalt maintenance products and services, helping clients protect and preserve their asphalt investments.
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SealKing specializes in pavement maintenance and sealcoating services, enhancing the appearance and longevity of asphalt surfaces.
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Sam the Concrete Man specializes in concrete restoration and repair, offering services to enhance the durability and aesthetics of concrete surfaces.
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Jet-Black offers asphalt maintenance services, including sealcoating, crack filling, and asphalt repair, to extend the life of driveways and parking lots.
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