Training

Softroc provides an in-depth and multi-faceted training framework to prepare its franchisees for effective business operations:

1. Initial Training Program: Softroc offers a structured Training Program consisting of both classroom (12 hours) and on-the-job training (40 hours), covering product application, service, sales, and technology. This training takes place in Dallas, Texas, virtually, or at the franchisee’s business site. Franchisees and up to three representatives (including a Designated Owner or Manager) are required to complete this program to the franchisor’s satisfaction before launching operations.
2. Training for New Managers: If a new Designated Manager or Owner is appointed, they must attend and successfully complete the current Training Program before assuming responsibilities. Failure to do so can result in mandatory additional training at a cost of $1,000 per day per trainee plus expenses.
3. Personnel Training Responsibility: Franchisees are responsible for training all other employees and contractors not attending the main Training Program. Softroc may review and set standards for this internal training to ensure compliance with system-wide expectations.

Territory Protection

Softroc does not provide territory protection to its franchisees. The agreement specifies that the designated "Market Territory" serves solely as a limitation on where the franchisee may operate but does not confer exclusivity. Franchisees may face competition from other Softroc franchises, company-owned locations, or alternate distribution channels within their territory.

The franchisor and its affiliates reserve the unrestricted right to solicit customers, conduct business, and grant additional franchises in any location, including within an existing franchisee’s Market Territory.

Any violation of the territorial boundaries by the franchisee—such as marketing or servicing jobs outside the approved territory—can result in severe penalties or termination of the agreement. Thus, while territories are defined, they are not protected or exclusive under Softroc's franchise model.