Senior Care Authority Franchise FDD, Costs & Fees (2026)
Senior Care Authority helps families find senior care options for their loved ones. Franchisees are given comprehensive training, marketing support, and tools to help them succeed in the senior placement industry.
KEY FRANCHISE STATS
Franchisees
?
98
+
38%
38%
Franchise fee
?
$52,500
Investment
?
$60,000 - $106,000
Revenue (AUV)
?
Undisclosed
$143,000
+
n.a.
n.a.
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Founded in 2009 by Frank Samson in Sonoma County, California, Senior Care Authority has grown into a trusted name in senior placement and eldercare advisory services. With a deep understanding of the challenges families face when making long-term care decisions, the company has built its reputation on compassionate and knowledgeable support.
Since launching its franchise model in 2014, Senior Care Authority has expanded rapidly, now boasting more than 100 locations across 30 states. The company is headquartered in Petaluma, California, and continues to assist families with navigating senior living options such as assisted living communities, memory care facilities, and skilled nursing centers.
A defining feature of the brand is its unwavering commitment to franchisee success. New partners benefit from an intensive onboarding program, including individualized coaching, in-the-field training, and continuous support designed to foster professional growth and local market impact.
Initial investment
The initial investment required for a Senior Care Authority franchise is
$60,000 - $106,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee (Single Marketing Area)
$26,250 to $206,000
Marketing and Technology Support Fee
$950
Onboarding Fee
$12,500
Real Estate/Rent
$0 to $1,350
Utilities and Deposits
$0 to $500
Certification: Certified Senior Advisor
$1,000 to $1,200
Certification: Certified Dementia Practitioner®
$195
Market Event
$3,000 to $5,000
Initial Supply of Brochures, Folders, and Business Cards
$300 to $700
Office Equipment and Supplies
$1,000 to $2,000
Signage
$0 to $1,000
Insurance
$1,500 to $2,000
Computer Systems
$0 to $3,000
Vehicle
$0 to $1,000
Furniture, Fixtures & Equipment
$0 to $1,000
Licenses & Permits
$0 to $1,000
Leasehold Improvements
$0 to $1,000
Legal & Accounting
$500 to $3,000
Branded Apparel
$100 to $300
National Placement and Referral Alliance (NPRA) Membership
$400
FastTrack to Market
$10,000
Additional Funds (3 months)
$1,750 to $5,000
Total Estimated Investment (Single Marketing Area)
$60,445 to $105,595
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Type of Expenditure
Amount
Initial Franchise Fee (Single Marketing Area)
$26,250 to $206,000
Marketing and Technology Support Fee
$950
Onboarding Fee
$12,500
Real Estate/Rent
$0 to $1,350
Utilities and Deposits
$0 to $500
Certification: Certified Senior Advisor
$1,000 to $1,200
Certification: Certified Dementia Practitioner®
$195
Market Event
$3,000 to $5,000
Initial Supply of Brochures, Folders, and Business Cards
$300 to $700
Office Equipment and Supplies
$1,000 to $2,000
Signage
$0 to $1,000
Insurance
$1,500 to $2,000
Computer Systems
$0 to $3,000
Vehicle
$0 to $1,000
Furniture, Fixtures & Equipment
$0 to $1,000
Licenses & Permits
$0 to $1,000
Leasehold Improvements
$0 to $1,000
Legal & Accounting
$500 to $3,000
Branded Apparel
$100 to $300
National Placement and Referral Alliance (NPRA) Membership
$400
FastTrack to Market
$10,000
Additional Funds (3 months)
$1,750 to $5,000
Total Estimated Investment (Single Marketing Area)
$60,445 to $105,595
Franchise Disclosure Document
Below is Senior Care Authority's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Senior Care Authority had 100 total units in 2024, of which 98 were franchised-owned and 2 company-owned.
Senior Care Authority provides a comprehensive training program to support its franchisees in effectively operating their Placement Agencies. The training is detailed, multi-format, and tailored to equip franchisees with both theoretical knowledge and practical skills. The following are the main types of training offered by the franchisor:
Initial Online Training Program: This core training lasts approximately six to eight weeks and is delivered through video lectures, web-based presentations, and one-on-one coaching. It covers essential topics such as operations, marketing, provider evaluation, contracting, and the use of technology and operating systems.
On-the-Job Training: Conducted either at the franchisee’s location, within their territory, or via phone and live webinars, this training complements the online modules and includes in-person coaching where applicable.
Refresher and Periodic Training: Senior Care Authority may require franchisees and their managers to attend periodic refresher courses. These can be delivered online or in person and are designed to reinforce system guidelines and operational standards.
Annual Conferences and Webinars: Franchisees may be required to attend an annual conference and participate in monthly webinars or guest lectures. These sessions cover new developments and best practices in the industry.
Territory Protection
Senior Care Authority provides each franchisee with a designated territory identified in their Franchise Agreement. Within this territory, the franchisor agrees not to establish or license another Placement Agency operating under the same system and branding.
This territorial protection is valid throughout the initial term of the franchise, provided the franchisee remains compliant with their obligations and development schedule. However, the territory is not entirely exclusive.
Senior Care Authority retains the right to advertise and market their brand and system within any territory, and to operate or license other businesses under different branding, even within an existing franchisee’s territory. Additionally, the franchisor may reduce or modify the territory upon renewal or transfer, or if the franchisee fails to meet performance expectations or contractual terms.
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